本文選題：蘋果產(chǎn)業(yè) + 蘋果產(chǎn)業(yè)鏈�。� 參考：《山東農(nóng)業(yè)大學(xué)》2015年碩士論文

【摘要】：蘋果產(chǎn)業(yè)是中國(guó)的第三大工業(yè)僅次于糧食和蔬菜,可以改善農(nóng)業(yè)結(jié)構(gòu),對(duì)農(nóng)民和農(nóng)村經(jīng)濟(jì)發(fā)展的作用具有重要作用。蘋果作為一個(gè)產(chǎn)業(yè)鏈,產(chǎn)業(yè)鏈的各個(gè)方面之間的相互合作仍相對(duì)寬松,且大多數(shù)都是分散的小規(guī)模種植,不能滿足由技術(shù)進(jìn)步和競(jìng)爭(zhēng)等所帶來(lái)的壓力和挑戰(zhàn)。以山東省蘋果產(chǎn)業(yè)為例,對(duì)山東省蘋果產(chǎn)業(yè)鏈的縱向協(xié)作關(guān)系進(jìn)行分析研究。采用了理論研究和實(shí)證研究相結(jié)合的方式,通過(guò)對(duì)山東省蘋果種植的200個(gè)農(nóng)戶進(jìn)行問(wèn)卷調(diào)查,綜合運(yùn)用理論分析、描述性分析和Logit模型等各種方法進(jìn)行分析。蘋果產(chǎn)業(yè)鏈中所涉及的范圍廣,包括苗木的種植、產(chǎn)品的加工、產(chǎn)品的貯藏、運(yùn)輸和蘋果銷售等環(huán)節(jié),理論研究發(fā)現(xiàn)山東蘋果產(chǎn)業(yè)已經(jīng)形成了較完整的產(chǎn)業(yè)鏈,各環(huán)節(jié)之間的聯(lián)接方式主要有市場(chǎng)交易、生產(chǎn)合同、縱向一體化等密切縱向協(xié)作形式。銷售環(huán)節(jié)縱向協(xié)作形式主要有:市場(chǎng)銷售,銷售合同,生產(chǎn)合同,合作社。從調(diào)查數(shù)據(jù)得出,蘋果銷售環(huán)節(jié)縱向協(xié)作形式還是以市場(chǎng)交易為主。農(nóng)戶對(duì)銷售環(huán)節(jié)縱向協(xié)作模式的選擇,主要根據(jù)各地區(qū)和自身的不同情況出發(fā),目的是為了減少價(jià)格等不確定性帶來(lái)的風(fēng)險(xiǎn),以降低交易成本。通過(guò)Logit模型分析發(fā)現(xiàn),戶主受教育程度、企業(yè)或收購(gòu)方有較好的資金來(lái)源、收購(gòu)商售后支付資金時(shí)間、合理的收購(gòu)價(jià)格、蘋果的價(jià)格波動(dòng)狀況等因素影響。在上述理論研究和實(shí)證研究的基礎(chǔ)上,我們提出了以下幾點(diǎn)對(duì)策和建議:(1)加大技術(shù)創(chuàng)新力度,加強(qiáng)政府對(duì)蘋果種植戶合作經(jīng)濟(jì)組織建設(shè)的扶持引導(dǎo);(2)促進(jìn)企業(yè)和農(nóng)戶之間的密切協(xié)作,減少交易中面臨的不確定性。
[Abstract]:The apple industry is the third largest industry in China after grain and vegetables, which can improve the agricultural structure and play an important role in the development of farmers and rural economy. Apple as an industrial chain, the cooperation between all aspects of the industrial chain is still relatively loose, and most of them are scattered small-scale planting, which can not meet the pressure and challenges brought by technological progress and competition. Taking apple industry in Shandong Province as an example, the vertical cooperation relationship of apple industry chain in Shandong Province is analyzed and studied. In this paper, a questionnaire survey was conducted on 200 apple farmers in Shandong Province by combining theoretical research with empirical research, and various methods, such as theoretical analysis, descriptive analysis and Logit model, were used to analyze them. The apple industry chain involves a wide range of links, including seedling planting, product processing, product storage, transportation and apple sales. Theoretical research shows that Shandong apple industry has formed a relatively complete industrial chain. The links between the links are mainly market transactions, production contracts, vertical integration and other close vertical forms of cooperation. The main forms of vertical cooperation in sales are: marketing, sales contracts, production contracts, cooperatives. From the survey data, Apple sales links vertical cooperation or to market transactions. Farmers' choice of vertical cooperation mode of sales links is mainly based on the different conditions of different regions and their own conditions in order to reduce the risks brought by uncertainty such as price in order to reduce transaction costs. Through the analysis of Logit model, it is found that the education level of the head of household, the good capital source of the enterprise or the acquirer, the time of after-sale payment of funds, the reasonable purchase price, the price fluctuation of Apple and so on. On the basis of the above theoretical research and empirical research, we put forward the following countermeasures and suggestions: (1) increase the intensity of technological innovation. Strengthening the government's support for the construction of cooperative economic organizations for apple growers (2)) promoting close cooperation between enterprises and farmers, reducing uncertainty in transactions.
【學(xué)位授予單位】：山東農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F326.13

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