本文選題：文化產(chǎn)業(yè)　切入點：政府職能　出處：《揚州大學(xué)》2017年碩士論文

【摘要】：文化是國家和民族的靈魂,文化產(chǎn)業(yè)是新世紀(jì)的朝陽產(chǎn)業(yè)和新興產(chǎn)業(yè)。同其他產(chǎn)業(yè)一樣,文化產(chǎn)業(yè)的發(fā)展也離不開政府的大力支持。歷史文化名城揚州已有2500年歷史,文化資源豐厚,在全國乃至世界范圍內(nèi)都具有一定的文化地位和代表性。如何將文化古城轉(zhuǎn)變?yōu)槲幕瘡娛?并將文化產(chǎn)業(yè)打造成為城市的支柱性產(chǎn)業(yè)?文化產(chǎn)業(yè)發(fā)展中地方政府職能的界定和發(fā)揮,是需要關(guān)注和破解的首要難題。1999年,揚州開始探索文化產(chǎn)業(yè)發(fā)展的路徑。十多年來,揚州市地方政府通過深化體制改革、完善政策體系、釋放市場潛力、嚴格監(jiān)督管理等舉措推進文化產(chǎn)業(yè)發(fā)展,做到政策延續(xù)性與針對性的統(tǒng)一、經(jīng)濟效益與社會效益的統(tǒng)一、服務(wù)文化企業(yè)與服務(wù)社會公眾的統(tǒng)一,取得了良好的成效。但是,也存在著過度干預(yù)影響市場、資源整合力度不夠、政策體系不夠完善、管理手段較為單一、平衡發(fā)展能力不強等不足。因此,本文根據(jù)政府職能及文化產(chǎn)業(yè)等理論基礎(chǔ),結(jié)合揚州實際情況,希望通過借鑒深圳、南京、南通、上海等地先進經(jīng)驗,提出揚州文化產(chǎn)業(yè)發(fā)展中政府職能的對策建議。首先,加強宏觀規(guī)劃,樹立“大文化”意識,在地理區(qū)域、產(chǎn)業(yè)結(jié)構(gòu)、政策體系上進行整體布局,為揚州市文化產(chǎn)業(yè)發(fā)展發(fā)揮引領(lǐng)作用。其次,加強環(huán)境營造,在基礎(chǔ)設(shè)施、財政投入、人才隊伍、專業(yè)平臺方面為文化產(chǎn)業(yè)營造良好的外部環(huán)境,解決文化企業(yè)面臨的缺載體、缺錢、缺人才、缺平臺等難題,為文化市場的繁榮發(fā)展夯實基礎(chǔ)條件。第三,加強統(tǒng)籌協(xié)調(diào),鼓勵揚州市借助文化市場內(nèi)部主體、其他行業(yè)及產(chǎn)業(yè)資源、社會資本以及其他區(qū)域等各方力量來推進文化產(chǎn)業(yè)轉(zhuǎn)型升級。最后,加強監(jiān)督管理,通過行政手段、法律手段把控價值導(dǎo)向、健全文化法規(guī)、保護知識產(chǎn)權(quán)、加強產(chǎn)業(yè)統(tǒng)計,維護文化產(chǎn)業(yè)市場的健康發(fā)展。
[Abstract]:Culture is the soul of a country and a nation, and cultural industry is a sunrise industry and a new industry in the new century. Like other industries, the development of cultural industries cannot be separated from the vigorous support of the government. Yangzhou, a historic and cultural city, has a history of 2500 years. Cultural resources are rich and have a certain cultural status and representativeness in the whole country and even in the world. How to turn the cultural ancient city into a strong cultural city and make the cultural industry into the pillar industry of the city? The definition and exertion of the function of local government in the development of cultural industry is the most difficult problem that needs to be paid attention to and solved. In 1999, Yangzhou began to explore the path of the development of cultural industry. In the past decade or so, the local government of Yangzhou has deepened its system reform. To improve the policy system, release the market potential, strictly supervise and manage the development of the cultural industry, and achieve the unity of policy continuity and pertinence, the unification of economic and social benefits, and the unification of serving cultural enterprises and serving the public. Good results have been achieved. However, there are also shortcomings such as excessive intervention affecting the market, insufficient integration of resources, inadequate policy system, single management means, and weak ability to balance development. Based on the theoretical basis of government function and cultural industry, combined with the actual situation of Yangzhou, this paper hopes to put forward some countermeasures and suggestions for the development of cultural industry in Yangzhou through the advanced experiences of Shenzhen, Nanjing, Nantong and Shanghai. Strengthen macro planning, establish awareness of "big culture", carry out overall layout in geographical area, industrial structure and policy system, and play a leading role in the development of cultural industry in Yangzhou. Financial input, talent team, professional platform to create a good external environment for the cultural industry, to solve the cultural enterprises faced with the lack of carrier, lack of money, lack of talent, lack of platform and other problems, Third, to strengthen overall coordination and encourage Yangzhou to make use of the internal main body of the cultural market, other industries and industrial resources to consolidate the basic conditions for the prosperity and development of the cultural market. Social capital and other regional forces to promote cultural industry transformation and upgrading. Finally, strengthen supervision and management, through administrative means, legal means to control value, improve cultural laws and regulations, protect intellectual property rights, and strengthen industrial statistics, To maintain the healthy development of the cultural industry market.
【學(xué)位授予單位】：揚州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G124

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