本文選題：諸暨市　切入點：香榧產業(yè)　出處：《浙江農林大學》2017年碩士論文　論文類型：學位論文

【摘要】：發(fā)展特色經濟、帶動區(qū)域發(fā)展是當前新農村建設的重要內容。特色經濟林果是特色經濟的重要組成部分。香榧是我國所特有的珍稀經濟林果,是諸暨市的傳統(tǒng)地方特產,特別是以楓橋香榧聞名中外。香榧產業(yè)歷史悠久,距今已有1500余年的歷史。楓橋香榧主要集中分布在楓橋鎮(zhèn)、趙家鎮(zhèn)、東白湖鎮(zhèn)等區(qū)域,具有歷史最悠久、面積最大、產量最高、品質最優(yōu)的產業(yè)優(yōu)勢。香榧產業(yè)的發(fā)展已成為諸暨市農業(yè)經濟的發(fā)展支柱之一,香榧是主產區(qū)農民發(fā)家致富的搖錢樹。近年來,諸暨市香榧產量持續(xù)走高,產品內銷南京、上海、廣東等多地,并外銷日本、東亞、東南亞一帶。本文以諸暨市香榧產業(yè)現狀為研究對象,重點分析諸暨市香榧產業(yè)發(fā)展條件、歷程及其特點和發(fā)展成效及其面臨的問題和影響因素�；谥T暨市趙家、東白湖兩個鎮(zhèn)60戶農戶的實地調查數據,使用數據收集和數據分析方法針對諸暨市香榧產業(yè)發(fā)展的現狀和存在問題,以及提出對策。結果表明:諸暨市香榧產業(yè)今年來發(fā)展成效顯著,一是香榧基地發(fā)展迅速,二是銷售量連年增加,三是品牌建設日趨完美,四是精深加工的科技含量日益提高,五是香榧文化日益濃厚。但是在成效顯示出來的同時,又存在以下幾方面問題(1)香榧產業(yè)政策扶持力度還需加大;(2)農戶對于香榧經營積極性還有待提高;(3)對的良種壯苗建設力度比較弱小;(4)對于野生榧樹開發(fā)利用率低,;(5)諸暨市香榧品牌日益增多,但對質量意識還需再次提高。為此,提出以下對策建議,以期對諸暨市的香榧產業(yè)發(fā)展能夠有一定的幫助,具體如下:(1)加強幼林管理,提高保存率;(2)加快實生榧樹的開發(fā)與利用;(3)加強科技領先,促進香榧產業(yè)規(guī)�；l(fā)展;(4)實現農商一體化,護航香榧產品銷售渠道的暢通;(5)整合資源優(yōu)勢,加強營銷,創(chuàng)立品牌;(6)做好“電商強產”、“旅游強產”、“香榧文化”、“生態(tài)保護”、“規(guī)劃引領”等文章。
[Abstract]:Developing characteristic economy and driving regional development are the important contents of the new rural construction at present. The characteristic economy forest and fruit is an important part of the characteristic economy. Torreya grandis is the unique and rare economic forest and fruit of our country, which is the traditional local specialty of Zhuji city. In particular, Torreya grandis is famous at home and abroad. Torreya grandis has a long history and has a history of more than 1500 years. Torreya grandis is mainly distributed in Fengqiao, Zhaojia, Dongbaihu and other areas with the longest history and the largest area. The development of Torreya grandis industry has become one of the pillars of the development of agricultural economy in Zhuji City, and Torreya grandis is a cash cow for farmers to get rich in the main producing areas. In recent years, the output of Torreya grandis in Zhuji City has continued to increase. The products are sold in Nanjing, Shanghai and Guangdong, and exported to Japan, East Asia and Southeast Asia. In this paper, the current situation of Torreya grandis industry in Zhuji City is taken as the research object, and the development conditions of Torreya grandis industry in Zhuji City are analyzed. Based on the field investigation data of 60 peasant households in Zhaojia and Dongbai Lake towns in Zhuji City, China. Using data collection and data analysis methods, the present situation and existing problems of the development of Torreya grandis industry in Zhuji city and the countermeasures are put forward. The results show that the development of Torreya grandis industry in Zhuji city has achieved remarkable results in the past year, one is the rapid development of Torreya grandis base in Zhuji city. Second, the sales volume has been increasing year after year, third, the brand building is becoming more and more perfect, the fourth is the increasing scientific and technological content of deep processing, and the fifth is the growing culture of Torreya grandis. But at the same time when the results are shown, There are several problems in the following aspects: 1) the policy support of Torreya grandis industry needs to be increased. 2) the farmers' enthusiasm for management of Torreya grandis needs to be improved. There are more and more brands of Torreya grandis in Zhuji city. However, the quality awareness still needs to be improved again. Therefore, the following countermeasures and suggestions are put forward in order to help the development of Torreya grandis industry in Zhuji City, as follows: 1) strengthening young forest management. To improve the storage rate and speed up the development and utilization of Torreya grandis.) to strengthen the scientific and technological leadership, to promote the large-scale development of Torreya grandis industry, to realize the integration of agriculture and commerce, and to protect the sales channels of Torreya grandis products by integrating the advantages of resources and strengthening marketing. We should do a good job in the articles of "electric commerce strong production", "tourism strong production", "Torreya grandis culture", "ecological protection", "planning leading" and so on.
【學位授予單位】：浙江農林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F326.13

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