新媒體語境下美國三大報紙的內(nèi)容生產(chǎn)與產(chǎn)業(yè)運營新態(tài)勢
發(fā)布時間:2018-03-10 18:48
本文選題:視頻 切入點:中央廚房 出處:《中國記者》2017年09期 論文類型:期刊論文
【摘要】:媒體融合過程中,報紙紛紛建立中央廚房進行多媒體的生產(chǎn)與分發(fā),嘗試音視頻等跨介質(zhì)產(chǎn)品形態(tài),并努力探求新媒體贏利模式。報紙生產(chǎn)的音視頻有什么特點?中央廚房日常如何運作?客戶端又該如何贏利?美國報業(yè)展現(xiàn)了他們的最新思考與實踐。
[Abstract]:In the process of media integration, newspapers have set up a central kitchen to produce and distribute multimedia, try to form cross-media products such as audio and video, and strive to explore the profit model of new media. What are the characteristics of audio and video produced by newspapers? How does the Central Kitchen operate on a daily basis? How can the client make a profit? American newspapers show their latest thinking and practice.
【作者單位】: 浙江日報報業(yè)集團;
【分類號】:G219.712
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本文編號:1594605
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