本文關(guān)鍵詞： 文化產(chǎn)業(yè) 社會(huì)效益 實(shí)現(xiàn)方式　出處：《河北師范大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：文化是國(guó)家和民族生存和發(fā)展的重要力量,人類(lèi)社會(huì)的每一次躍進(jìn)都伴隨著文化歷史性的進(jìn)步。當(dāng)今世界,文化生產(chǎn)力已經(jīng)成為綜合國(guó)力競(jìng)爭(zhēng)的重要內(nèi)容。伴隨著經(jīng)濟(jì)全球化,文化產(chǎn)業(yè)已經(jīng)成為推動(dòng)國(guó)民經(jīng)濟(jì)發(fā)展的支柱性產(chǎn)業(yè)和新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。近十年來(lái),我國(guó)文化產(chǎn)業(yè)在國(guó)家政策和市場(chǎng)環(huán)境的刺激下迅速發(fā)展,在國(guó)家經(jīng)濟(jì)社會(huì)中的重要地位和作用已經(jīng)成為不爭(zhēng)的事實(shí)。我國(guó)文化產(chǎn)業(yè)與發(fā)達(dá)國(guó)家相比起步晚,發(fā)展不充分,在社會(huì)主義文化市場(chǎng)體制下不可避免的存在著一些問(wèn)題。文化產(chǎn)品作為經(jīng)濟(jì)物品與社會(huì)意識(shí)相融合的產(chǎn)物,具有社會(huì)意識(shí)形態(tài)屬性和商品屬性。這種雙重屬性決定了文化產(chǎn)業(yè)的二重性,即社會(huì)效益和經(jīng)濟(jì)效益。二者既有相互一致的一面,都是文化產(chǎn)業(yè)所追求的價(jià)值;二者又有相互背離的一面,一些企業(yè)或個(gè)人在追求經(jīng)濟(jì)效益時(shí),會(huì)出現(xiàn)以損害社會(huì)效益為代價(jià)的現(xiàn)象。因此,能否正確認(rèn)識(shí)社會(huì)主義文化產(chǎn)業(yè)的社會(huì)效益和經(jīng)濟(jì)效益,能否正確處理和把握這二者之間的關(guān)系,是實(shí)現(xiàn)文化產(chǎn)業(yè)大繁榮、發(fā)展成為國(guó)民經(jīng)濟(jì)支柱性產(chǎn)業(yè)的關(guān)鍵所在。黨的十八屆三中全會(huì)中提出“堅(jiān)持以人民為中心的工作導(dǎo)向,堅(jiān)持把社會(huì)效益放在首位、社會(huì)效益和經(jīng)濟(jì)效益相統(tǒng)一�！薄斑M(jìn)一步深化文化體制改革�！北疚囊試�(guó)家的文化政策方針為導(dǎo)向,從現(xiàn)實(shí)文化產(chǎn)業(yè)中存在問(wèn)題為出發(fā)點(diǎn),結(jié)合理論和實(shí)踐兩方面,尋求解決文化產(chǎn)業(yè)社會(huì)效益實(shí)現(xiàn)的最佳途徑。本文首先通過(guò)對(duì)國(guó)內(nèi)外文化產(chǎn)業(yè)理論的研究,對(duì)國(guó)外文化產(chǎn)業(yè)發(fā)展的現(xiàn)狀有了初步的了解。再此基礎(chǔ)上,繼續(xù)闡述了我國(guó)文化產(chǎn)業(yè)和社會(huì)效益的基本理論知識(shí),包括文化產(chǎn)業(yè)的基本特征和社會(huì)效益的基本內(nèi)容。文化產(chǎn)業(yè)的意識(shí)形態(tài)屬性決定了文化產(chǎn)業(yè)社會(huì)效益對(duì)加強(qiáng)國(guó)民的思想道德建設(shè)和國(guó)家文化軟實(shí)力等方面有著重要的推動(dòng)作用。在此基礎(chǔ)上闡述了發(fā)展以社會(huì)效益為首位的文化產(chǎn)業(yè)是建設(shè)社會(huì)主義先進(jìn)文化、構(gòu)建中國(guó)特色社會(huì)主義文化事業(yè)、加強(qiáng)精神文明建設(shè)、滿足人們精神文化需求的需要;是堅(jiān)持可持續(xù)發(fā)展重要戰(zhàn)略,實(shí)現(xiàn)民族文化發(fā)展和傳承的根本;也是增強(qiáng)文化企業(yè)的生命力和市場(chǎng)競(jìng)爭(zhēng)力的需要;也是提升我國(guó)文化軟實(shí)力、參與國(guó)際文化競(jìng)爭(zhēng)、推動(dòng)中國(guó)文化走向世界的必然選擇。其次,論述了當(dāng)前我國(guó)文化產(chǎn)業(yè)社會(huì)效益的現(xiàn)狀。通過(guò)查閱相關(guān)資料,闡述了我國(guó)當(dāng)前文化產(chǎn)業(yè)社會(huì)效益發(fā)展過(guò)程當(dāng)中已經(jīng)取得的一部分成就,如各行各業(yè)文化精品不斷涌現(xiàn),文化服務(wù)較以前相比有了明顯的改善,公共文化服務(wù)體系進(jìn)一步完善,文化企業(yè)的發(fā)展模式更加活躍,文化產(chǎn)業(yè)項(xiàng)目應(yīng)運(yùn)而生(如特色文化產(chǎn)業(yè)小鎮(zhèn))帶動(dòng)了當(dāng)?shù)氐慕?jīng)濟(jì)發(fā)展,同時(shí)也為當(dāng)?shù)匚幕a(chǎn)業(yè)的社會(huì)效益做出了巨大的貢獻(xiàn)。但是需要我們注意的是,社會(huì)效益在實(shí)現(xiàn)的過(guò)程中也存在著一些問(wèn)題,如:法律監(jiān)管體系不完善、文化管理體制不完善導(dǎo)致文化市場(chǎng)秩序混亂,違法侵權(quán)行為嚴(yán)重;文化產(chǎn)業(yè)的評(píng)價(jià)體系過(guò)于片面,過(guò)分追求GDP的增長(zhǎng),導(dǎo)致地方政府和企業(yè)為了政績(jī)和利潤(rùn),不計(jì)后果片面地追求經(jīng)濟(jì)效益,使文化產(chǎn)業(yè)的數(shù)量和質(zhì)量之間失衡,帶來(lái)了大量歷史遺留問(wèn)題。最后,根據(jù)本文所提出的文化產(chǎn)業(yè)社會(huì)效益中存在的主要問(wèn)題,從不同角度出發(fā)對(duì)這些問(wèn)題提出了行之有效的解決方案,這也是本篇文章的重點(diǎn)之所在。主要途徑包括完善文化市場(chǎng)管理體系、加強(qiáng)法律監(jiān)管體系、行業(yè)人的自律、構(gòu)建合理的文化產(chǎn)業(yè)和文化資源評(píng)估體系等方面入手,對(duì)文化產(chǎn)業(yè)社會(huì)效益的實(shí)現(xiàn)方式進(jìn)行了細(xì)致的分析,只有加強(qiáng)政府、社會(huì)和個(gè)人各方的努力才能實(shí)現(xiàn)文化產(chǎn)業(yè)的大發(fā)展,才能實(shí)現(xiàn)“兩個(gè)百年”的奮斗目標(biāo),才能實(shí)現(xiàn)偉大民族復(fù)興的中國(guó)夢(mèng)。本文通過(guò)對(duì)文化產(chǎn)業(yè)社會(huì)效益實(shí)現(xiàn)方式的研究,力圖對(duì)以后的相關(guān)內(nèi)容研究提供理論依據(jù)和指導(dǎo),筆者也會(huì)在以后的學(xué)習(xí)生活中不斷完善相關(guān)理論知識(shí),為文化產(chǎn)業(yè)發(fā)展做出應(yīng)有的貢獻(xiàn)。
[Abstract]:Culture is an important force in the country and the nation's survival and development, every leap of human society are accompanied by cultural and historical progress. Nowadays, cultural productivity has become an important part of the comprehensive national strength competition. With the economic globalization, the cultural industry has become a pillar industry to push the development of national economy and new economy growth. In the past ten years, China's cultural industry in the rapid development of national policy and market environment under the stimulation of the important position and role in the country's economy and society has become an indisputable fact. China's cultural industry started late compared with the developed countries, the development is not sufficient, in the socialist cultural market system is inevitable there are some problems. The product of cultural products as economic goods and social consciousness by the combination with social ideology and commercial attribute. This nature determines the The duality of culture industry, social and economic benefit. The two are both consistent with each other, is the pursuit of the value of cultural industry; the two have a deviate from each other, some companies or individuals in the pursuit of economic benefits, will appear to damage the social cost of the phenomenon. Therefore, whether a correct understanding of the socialist cultural industry social benefits and economic benefits, can correctly handle and grasp the relationship between the two, is to realize the prosperity of the cultural industry development has become a key pillar industry of the national economy. In the third Plenary Session of the 18th CPC Central Committee the party's proposed "adhere to the people-centered job oriented, adhere to the social benefits in the first place, the social benefit and economic benefits." "to further deepen the reform of the cultural system. Based on the national cultural policy oriented, the problems from the reality of the cultural industry As a starting point, combined with the two aspects of theory and practice, seek the best way to solve the cultural industry social benefits. Firstly, through the research of domestic and international cultural industry theory, a preliminary understanding of the status of the development of cultural industry in foreign countries. On this basis, to expound the basic theory of China's cultural industry and society benefit, basic content includes the basic characteristics and social benefits of the cultural industry. Cultural industry determines the ideology of cultural industry social benefit plays an important role in strengthening the soft power of Ideological and moral construction of national culture and national. On the basis of the development of the social benefits as the first cultural industry construction the construction of advanced socialist culture, Chinese socialist cultural undertakings, strengthen the construction of spiritual civilization, to meet the needs of spiritual and cultural needs of the people is strong; Hold an important strategy for sustainable development, realizing the fundamental national culture heritage and development; also need to enhance the vitality of the enterprise culture and market competitiveness; but also enhance China's cultural soft power, participate in international cultural competition, promote the inevitable choice of China culture to the world. Secondly, this paper discusses the current situation of cultural industry in our country. The social benefits access to relevant information, elaborated our country current cultural industry social development process has been a part of achievements, such as cultural products continue to emerge from all walks of life and cultural services than before compared have significantly improved the public cultural service system to further improve the development mode of cultural enterprises more active, cultural industry (such as the characteristics of the project came into being the cultural industry town) promote local economic development, but also for the local culture industry has made tremendous social benefits. Offer. But we need to pay attention to the social benefits, there are also some problems, such as: in the process of the realization of legal supervision system is not perfect, imperfect management system lead to cultural cultural market disorder, illegal violations seriously; the cultural industry evaluation system is too one-sided, excessive pursuit of GDP growth, leading to the local government and in order to enterprise performance and profits, regardless of the outcome of one-sided pursuit of economic benefits, the balance between the quantity and quality of the cultural industry, brought a lot of historical issues. Finally, according to the main problems of cultural industry social benefits in this paper, from different point of view put forward effective solutions to these problems, this is this article the key point. The main way to include to improve the cultural market management system, strengthen the legal supervision system, industry self-discipline, build a reasonable culture The industrial and cultural resources evaluation system of the implementation of the cultural industry social benefits are analyzed, only to strengthen the government, society and individual efforts to realize the great development of cultural industry, to achieve the "two 100 year" goal, to achieve the great rejuvenation of the nation's China this dream. Through the research on the realization of cultural industry social benefits, tries to study the relevant contents of the future and provide a theoretical basis and guidance, we will constantly improve the relevant theoretical knowledge learning in later life, for the development of cultural industries and make due contributions.

【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G124

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