中國太平推進企業(yè)社會責(zé)任建設(shè)研究
發(fā)布時間：2018-10-29 12:22
【摘要】：保險作為一種互助的工具,在2008年汶川大地震、動車事故、舟曲泥石流等各種事故和災(zāi)害面前,顯示出它的生命力和影響力,保險的賠付在很大程度上緩解了投保人生產(chǎn)、生活方面的窘境,也在很大程度上減輕了政府社會成本的支出,真正實現(xiàn)了保險取之于民用之于民的理念。一個保險企業(yè)在收取保費之后到底運作得如何,一旦發(fā)生保險事故,投保人的生命財產(chǎn)能否得到保障,保險企業(yè)需要建立一種與社會公眾的溝通橋梁,這個時候保險企業(yè)履行社會責(zé)任的義務(wù)就凸顯出來,而編制和發(fā)布企業(yè)社會責(zé)任報告的要求也就應(yīng)運而生了。本文在對企業(yè)社會責(zé)任的有關(guān)定義、理論、運用進行系統(tǒng)梳理基礎(chǔ)上,詳細研究了保險行業(yè)企業(yè)社會責(zé)任建設(shè)的意義價值和總體狀況。針對中國太平實際,通過深入研究2009年-2012年中國太平發(fā)布的企業(yè)社會責(zé)任報告,涉及的股東責(zé)任、客戶責(zé)任、員工責(zé)任、政府責(zé)任、合作伙伴責(zé)任、公益慈善等其他責(zé)任6類內(nèi)容,集中論述了中國太平發(fā)展與企業(yè)社會責(zé)任履行的關(guān)系,認為中國太平承擔(dān)社會責(zé)任實現(xiàn)了運行成本降低,提高利潤水平;樹立良好品牌形象,獲得各方支持等目的。但同時,我們也發(fā)現(xiàn)目前中國太平在履行企業(yè)社會責(zé)任上還存在對企業(yè)社會責(zé)任的認識還不深刻、浮在表面、還不全面等方面的問題,在社會責(zé)任披露還存在針對缺乏強制性要求、定量化標(biāo)準、統(tǒng)一化指標(biāo)、橫向可比性、內(nèi)容穩(wěn)定性等問題。為此,我們認為在中國太平進入新的全新發(fā)展時期,有必要提出對履行企業(yè)社會責(zé)任的更高要求,深度和廣度上要進行全面的擴展。在借鑒有關(guān)經(jīng)驗的基礎(chǔ)上,構(gòu)建了一個涵蓋4個二級指標(biāo):責(zé)任管理9個三級指標(biāo),市場績效25個三級指標(biāo),社會績效20個三級指標(biāo),環(huán)境績效7個三級指標(biāo),共61個三級核心指標(biāo)的“四位一體”擴展模型,并提出中國太平要注重社會責(zé)任規(guī)劃制定落地實施、注重市場責(zé)任履行重在突出效率、注重社會責(zé)任履行重在體現(xiàn)公平、注重環(huán)境責(zé)任履行重在小事抓起等政策建議。
[Abstract]:Insurance, as a mutual aid tool, has shown its vitality and influence in the face of the 2008 Wenchuan earthquake, train accident, Zhouqu debris flow and other accidents and disasters. To a large extent, insurance indemnities have alleviated the production of policy holders. The dilemma of life, to a large extent, reduces the social cost of the government, and realizes the idea that insurance is used by the people. How does an insurance company work after collecting premiums? in the event of an insurance accident, can the life and property of the policy holder be protected? the insurance company needs to build a bridge with the public. At this time, the obligation of insurance companies to fulfill social responsibility is highlighted, and the requirement of compiling and issuing corporate social responsibility reports has come into being. Based on the definition and theory of corporate social responsibility (CSR), this paper makes a detailed study on the significance and overall status of CSR construction in insurance industry. In view of the actual situation of China Pacific, through in-depth study of the corporate social responsibility report issued by China Peace from 2009 to 2012, involving shareholder liability, customer responsibility, employee responsibility, government responsibility, partner responsibility, This paper focuses on the relationship between the development of Taiping in China and the performance of corporate social responsibility, and points out that China Taiping has realized the reduction of operating cost and raised the level of profit by assuming social responsibility. Establish a good brand image, get support from all parties and other purposes. However, at the same time, we also find that there are still some problems in the implementation of corporate social responsibility in Taiping, China, such as not deep understanding of corporate social responsibility, floating on the surface, not comprehensive, and so on. In the social responsibility disclosure, there are still some problems such as lack of mandatory requirements, quantitative standards, unified indicators, horizontal comparability, content stability and so on. Therefore, we believe that in the new period of development of China Taiping, it is necessary to put forward higher requirements for the implementation of corporate social responsibility, depth and breadth to carry out an overall expansion. On the basis of relevant experience, this paper constructs a system of four secondary indicators: responsibility management (9), market performance (25), social performance (20), environmental performance (7). The "four-in-one" expansion model of 61 core indicators of three levels is put forward, and it is pointed out that China Taiping should pay attention to the implementation of social responsibility planning, market responsibility, efficiency and fairness. Pay attention to the implementation of environmental responsibility and focus on small issues such as policy recommendations.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F270;F842.3
[Abstract]:Insurance, as a mutual aid tool, has shown its vitality and influence in the face of the 2008 Wenchuan earthquake, train accident, Zhouqu debris flow and other accidents and disasters. To a large extent, insurance indemnities have alleviated the production of policy holders. The dilemma of life, to a large extent, reduces the social cost of the government, and realizes the idea that insurance is used by the people. How does an insurance company work after collecting premiums? in the event of an insurance accident, can the life and property of the policy holder be protected? the insurance company needs to build a bridge with the public. At this time, the obligation of insurance companies to fulfill social responsibility is highlighted, and the requirement of compiling and issuing corporate social responsibility reports has come into being. Based on the definition and theory of corporate social responsibility (CSR), this paper makes a detailed study on the significance and overall status of CSR construction in insurance industry. In view of the actual situation of China Pacific, through in-depth study of the corporate social responsibility report issued by China Peace from 2009 to 2012, involving shareholder liability, customer responsibility, employee responsibility, government responsibility, partner responsibility, This paper focuses on the relationship between the development of Taiping in China and the performance of corporate social responsibility, and points out that China Taiping has realized the reduction of operating cost and raised the level of profit by assuming social responsibility. Establish a good brand image, get support from all parties and other purposes. However, at the same time, we also find that there are still some problems in the implementation of corporate social responsibility in Taiping, China, such as not deep understanding of corporate social responsibility, floating on the surface, not comprehensive, and so on. In the social responsibility disclosure, there are still some problems such as lack of mandatory requirements, quantitative standards, unified indicators, horizontal comparability, content stability and so on. Therefore, we believe that in the new period of development of China Taiping, it is necessary to put forward higher requirements for the implementation of corporate social responsibility, depth and breadth to carry out an overall expansion. On the basis of relevant experience, this paper constructs a system of four secondary indicators: responsibility management (9), market performance (25), social performance (20), environmental performance (7). The "four-in-one" expansion model of 61 core indicators of three levels is put forward, and it is pointed out that China Taiping should pay attention to the implementation of social responsibility planning, market responsibility, efficiency and fairness. Pay attention to the implementation of environmental responsibility and focus on small issues such as policy recommendations.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F270;F842.3
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1 蔣德平 ,張祖平 ,李歆s，
本文編號：2297684
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