【摘要】：互聯(lián)網(wǎng)信息技術的高度發(fā)展也同時帶來了信息化的產業(yè)鏈。隨著近年大量的網(wǎng)絡平臺的建立,互聯(lián)網(wǎng)進入了蓬勃式發(fā)展的新情境,廠家擁有比以往更加高效、快捷、方便的銷售平臺。根據(jù)互聯(lián)網(wǎng)產業(yè)鏈的蓬勃發(fā)展,消費者也進入到一個更加方便、個性化的消費平臺。面對如此挑戰(zhàn),如何建立合理、高效的營銷新模式是每個企業(yè)最為重要的課題。
[Abstract]:The high development of Internet information technology also brings information industry chain at the same time. With the establishment of a large number of network platforms in recent years, the Internet has entered a new situation of vigorous development. Manufacturers have a more efficient, fast and convenient sales platform than ever before. According to the vigorous development of Internet industry chain, consumers also enter a more convenient, personalized consumption platform. In the face of such challenges, how to establish a reasonable and efficient new marketing model is the most important issue for every enterprise.
【作者單位】： 貴州大學經(jīng)濟學院;
【分類號】：TP393.09;F840.3;F274

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