中國人保財險黑龍江省分公司戰(zhàn)略研究
發(fā)布時間：2018-07-25 14:38
【摘要】：中國人保財險黑龍江省分公司是黑龍江財產(chǎn)保險市場中立業(yè)時間最久、市場份額最高、員工人數(shù)最多的國有財產(chǎn)保險公司，公司在黑龍江財產(chǎn)保險市場中擁有明顯的品牌優(yōu)勢、人才優(yōu)勢、產(chǎn)品優(yōu)勢、網(wǎng)點優(yōu)勢和技術(shù)優(yōu)勢，但隨著市場競爭主體的不斷增多、競爭行為日趨多樣化，公司固有的經(jīng)營體制和管理制度已逐漸不適應(yīng)多變的市場節(jié)奏和激烈的市場競爭，市場份額逐年下滑，盈利能力持續(xù)堪憂，人才流失日趨加劇，公司在地區(qū)財產(chǎn)保險市場中的主導(dǎo)地位受到嚴(yán)重挑戰(zhàn)和威脅。面對日趨激烈的市場競爭態(tài)勢和形態(tài)各異的行業(yè)競爭對手，如何實現(xiàn)國有企業(yè)的轉(zhuǎn)型與升級，如何制定切合行業(yè)及自身實際的發(fā)展戰(zhàn)略規(guī)劃，如何在發(fā)展業(yè)務(wù)規(guī)模的同時實現(xiàn)公司效益水平的穩(wěn)步提升，成為公司亟待解決的重要課題。 本文根據(jù)戰(zhàn)略管理的相關(guān)理論，結(jié)合中國人保財險黑龍江省分公司自身的實際情況和黑龍江財產(chǎn)保險市場的發(fā)展?fàn)顩r，提出了適合公司實施的發(fā)展策略，為其主動迎接競爭主體的沖擊、穩(wěn)固并擴大市場份額、逐步提高盈利能力提供了理論基礎(chǔ)和實踐依據(jù)。本文在分析中國人保財險黑龍江省分公司所處外部環(huán)境和內(nèi)部條件的基礎(chǔ)上，進一步明確了公司的戰(zhàn)略目標(biāo)，并利用SWOT矩陣分析等方法得出了適合公司中長期發(fā)展的可行性建議，制定了成本領(lǐng)先戰(zhàn)略和差異化戰(zhàn)略，明確了加快重點領(lǐng)域業(yè)務(wù)發(fā)展、改革人力資源管理體系、鞏固完善市場對接渠道、建設(shè)服務(wù)質(zhì)量管理體系、探索適合公司發(fā)展新模式等關(guān)鍵措施，，以及戰(zhàn)略實施的基本保障。
[Abstract]:China PICC property Insurance Heilongjiang Branch is a state-owned property insurance company with the longest establishment, the highest market share and the largest number of employees in the Heilongjiang property insurance market. The company has obvious brand advantages in the Heilongjiang property insurance market. Talent advantage, product advantage, network advantage and technical advantage, but with the increasing number of market competitors, the competitive behavior is becoming more and more diversified. The company's inherent operating system and management system have gradually failed to adapt to the changing market rhythm and fierce market competition, the market share has been declining year by year, the profitability of the company has continued to be worrying, and the brain drain has become increasingly serious. The company's dominant position in the regional property insurance market is seriously challenged and threatened. In the face of increasingly fierce market competition and various industry competitors, how to realize the transformation and upgrading of state-owned enterprises, how to formulate the development strategy plan that suits the industry and their own reality, How to develop the business scale and realize the steady improvement of the company's benefit level has become an important issue to be solved urgently. According to the relevant theory of strategic management, combining with the actual situation of China PICC Heilongjiang Branch and the development of Heilongjiang property insurance market, this paper puts forward the development strategy suitable for the company. It provides a theoretical basis and practical basis for its initiative to meet the impact of the main body of competition, to stabilize and expand its market share, and to gradually improve its profitability. Based on the analysis of the external environment and internal conditions of China PICC Heilongjiang Branch, this paper further clarifies the strategic objectives of the company. Using the method of SWOT matrix analysis and so on, the paper draws the feasible suggestions suitable for the long-term development of the company, formulates the cost leading strategy and the differentiation strategy, clearly speeds up the business development in the key areas, and reforms the human resources management system. The key measures, such as consolidating and perfecting the market docking channel, constructing the service quality management system, exploring the new mode suitable for the development of the company, as well as the basic guarantee of the implementation of the strategy.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F842.3;F272
本文編號：2144133
[Abstract]:China PICC property Insurance Heilongjiang Branch is a state-owned property insurance company with the longest establishment, the highest market share and the largest number of employees in the Heilongjiang property insurance market. The company has obvious brand advantages in the Heilongjiang property insurance market. Talent advantage, product advantage, network advantage and technical advantage, but with the increasing number of market competitors, the competitive behavior is becoming more and more diversified. The company's inherent operating system and management system have gradually failed to adapt to the changing market rhythm and fierce market competition, the market share has been declining year by year, the profitability of the company has continued to be worrying, and the brain drain has become increasingly serious. The company's dominant position in the regional property insurance market is seriously challenged and threatened. In the face of increasingly fierce market competition and various industry competitors, how to realize the transformation and upgrading of state-owned enterprises, how to formulate the development strategy plan that suits the industry and their own reality, How to develop the business scale and realize the steady improvement of the company's benefit level has become an important issue to be solved urgently. According to the relevant theory of strategic management, combining with the actual situation of China PICC Heilongjiang Branch and the development of Heilongjiang property insurance market, this paper puts forward the development strategy suitable for the company. It provides a theoretical basis and practical basis for its initiative to meet the impact of the main body of competition, to stabilize and expand its market share, and to gradually improve its profitability. Based on the analysis of the external environment and internal conditions of China PICC Heilongjiang Branch, this paper further clarifies the strategic objectives of the company. Using the method of SWOT matrix analysis and so on, the paper draws the feasible suggestions suitable for the long-term development of the company, formulates the cost leading strategy and the differentiation strategy, clearly speeds up the business development in the key areas, and reforms the human resources management system. The key measures, such as consolidating and perfecting the market docking channel, constructing the service quality management system, exploring the new mode suitable for the development of the company, as well as the basic guarantee of the implementation of the strategy.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F842.3;F272
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