發(fā)布時(shí)間：2018-06-16 13:51

  本文選題：太平人壽 + 人壽保險(xiǎn)��； 參考：《蘭州理工大學(xué)》2013年碩士論文

【摘要】：在經(jīng)濟(jì)發(fā)展程度與日俱增的中國市場環(huán)境中,市場開放度隨著中國加入世界貿(mào)易組織后逐漸提高,保險(xiǎn)業(yè)的對外開放也進(jìn)入了一個(gè)新的歷史發(fā)展階段。保險(xiǎn)業(yè)的這種變化不僅表現(xiàn)在擴(kuò)大開放的廣度和深度上,還表現(xiàn)在保險(xiǎn)業(yè)競爭日益激烈的市場格局上。目前,保險(xiǎn)市場中參與競爭的主體越來越多,都在積極地?cái)U(kuò)張經(jīng)營規(guī)模來謀求更大的市場份額,行業(yè)寡頭壟斷的特征十分明顯。面對這樣的現(xiàn)狀,太平人壽保險(xiǎn)公司要及時(shí)根據(jù)自身內(nèi)部條件的變化,制定適應(yīng)新環(huán)境的有效戰(zhàn)略,通過樹立以盈利能力為核心的經(jīng)營理念,為公司的未來爭取更大的發(fā)展空間�；诖�,本文在探討國內(nèi)外學(xué)者相關(guān)戰(zhàn)略管理理論的基礎(chǔ)上,通過對太平人壽保險(xiǎn)公司宏觀環(huán)境的分析、競爭對手的分析以及內(nèi)部條件的分析,得出太平人壽保險(xiǎn)公司的發(fā)展戰(zhàn)略。具體結(jié)論如下： 太平人壽保險(xiǎn)公司發(fā)展目標(biāo)定位是：繼續(xù)堅(jiān)持“用心經(jīng)營、誠信服務(wù)”的經(jīng)營理念和“誠信、專業(yè)、價(jià)值”的企業(yè)文化；堅(jiān)持專業(yè)化和精品化發(fā)展,培育公司核心競爭力；堅(jiān)持效益優(yōu)先、合規(guī)經(jīng)營。太平人壽保險(xiǎn)公司的主要優(yōu)勢主要體現(xiàn)在：公司體制靈活；銷售網(wǎng)絡(luò)廣泛；管理創(chuàng)新；產(chǎn)品創(chuàng)新能力強(qiáng)。然而,人才流失率較高；品牌知名度一般；缺乏高級管理人才是太平人壽保險(xiǎn)公司存在的的主要劣勢。太平人壽保險(xiǎn)公司的發(fā)展機(jī)會主要有：市場增長快,進(jìn)入轉(zhuǎn)型期；中國經(jīng)濟(jì)的持續(xù)增長；市場經(jīng)濟(jì)建設(shè)富有成效；經(jīng)濟(jì)金融全球一體化。其面臨的威脅是：市場競爭激烈,新的進(jìn)入者多；行業(yè)第一集團(tuán)寡頭壟斷的趨勢增強(qiáng)；人壽保險(xiǎn)政策環(huán)境變化的威脅。面對當(dāng)前的狀況,太平人壽保險(xiǎn)公司應(yīng)當(dāng)采取扭轉(zhuǎn)型戰(zhàn)略并具體做好以下五個(gè)方面的工作：市場開發(fā)策略；產(chǎn)品創(chuàng)新策略；服務(wù)策略；品牌策略；人力資源策略。
[Abstract]:With the increasing economic development of China's market environment, the market openness has gradually increased with China's accession to the World Trade Organization, and the opening up of the insurance industry has entered a new historical development stage. The change of insurance industry is not only reflected in the breadth and depth of opening up, but also in the increasingly competitive market pattern of insurance industry. At present, there are more and more subjects participating in the competition in the insurance market, all of them are actively expanding their business scale to seek a larger market share, and the characteristics of oligopoly in the industry are very obvious. Faced with such a situation, Taiping Life Insurance Company should promptly formulate an effective strategy to adapt to the new environment according to the changes in its own internal conditions, and establish a business philosophy with profitability as the core. For the future of the company to strive for greater space for development. Based on this, this paper discusses the domestic and foreign scholars on the basis of strategic management theory, through the analysis of Taiping Life Insurance Company's macro environment, competitors' analysis and internal conditions analysis. Draw the development strategy of Taiping Life Insurance Company. The specific conclusions are as follows: the development goal of Taiping Life Insurance Company is to continue to adhere to the business philosophy of "managing with heart and serving in good faith" and the corporate culture of "honesty, specialty and value", and to persist in the development of specialization and fine products. Cultivate the core competitiveness of the company; adhere to efficiency priority, compliance management. The main advantages of Taiping Life Insurance Company are: flexible company system, wide sales network, management innovation and strong product innovation ability. However, the talent turnover rate is high, the brand popularity is general, and the lack of senior management talent is the main disadvantage of Taiping Life Insurance Company. The development opportunities of Taiping Life Insurance Company are as follows: the rapid growth of the market and the transition period; the sustained growth of the Chinese economy; the fruitful construction of the market economy; and the global integration of economy and finance. The threats are: fierce market competition, more new entrants; the trend of oligopoly in the first group of industries; and the threat of changes in the policy environment of life insurance. Facing the current situation, Taiping Life Insurance Company should adopt a twisting strategy and do a good job in the following five aspects: market development strategy; product innovation strategy; service strategy; brand strategy; human resources strategy.
【學(xué)位授予單位】：蘭州理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F842.3

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