本文選題：中國農(nóng)村人身保險(xiǎn)市場 + 實(shí)證研究�。� 參考：《中南林業(yè)科技大學(xué)》2013年碩士論文

【摘要】：隨著中國保險(xiǎn)市場的發(fā)展,農(nóng)村人身保險(xiǎn)市場發(fā)展的拓荒階段基本結(jié)束,依靠粗放的經(jīng)營手段進(jìn)行農(nóng)村人身保險(xiǎn)市場開發(fā)已經(jīng)無法適應(yīng)新的形勢要求。 基于以上原因,本文圍繞我國農(nóng)村人身保險(xiǎn)需求,分析了我國農(nóng)村人身保險(xiǎn)現(xiàn)狀及發(fā)展趨勢,其中不乏運(yùn)用了灰色系統(tǒng)方法、比較研究方法、定性研究等方法,展開了以下研究： 第一章對(duì)我國農(nóng)村人身保險(xiǎn)基本概念和分類進(jìn)行簡述,即農(nóng)村養(yǎng)老保險(xiǎn)、農(nóng)村醫(yī)療保險(xiǎn)和農(nóng)民工意外傷害保險(xiǎn),之后詳盡介紹了我國農(nóng)村人身保險(xiǎn)需求的特征。 第二章分別闡述分析了農(nóng)村養(yǎng)老保險(xiǎn)、農(nóng)村醫(yī)療保險(xiǎn)和農(nóng)民工意外傷害保險(xiǎn)現(xiàn)狀及需求。在前述理論的支撐下,分別從農(nóng)村人口特征；現(xiàn)階段農(nóng)村醫(yī)療衛(wèi)生條件；農(nóng)民工職業(yè)結(jié)構(gòu)、工作特征及保障水平等維度定性研究了我國農(nóng)村養(yǎng)老、醫(yī)療保險(xiǎn)及農(nóng)民工意外傷害保險(xiǎn)的現(xiàn)狀。 第三章是在對(duì)我國農(nóng)村保險(xiǎn)未來發(fā)展環(huán)境以及國外農(nóng)民人身保險(xiǎn)模式進(jìn)行介紹和分析的基礎(chǔ)上,對(duì)我國農(nóng)村保險(xiǎn)發(fā)展趨勢進(jìn)行了預(yù)測。 第四章是對(duì)我國農(nóng)村人身保險(xiǎn)有了充分分析后,對(duì)我國農(nóng)村未來養(yǎng)老保險(xiǎn)、醫(yī)療保險(xiǎn)和農(nóng)民工意外傷害保險(xiǎn)為主的中國農(nóng)村人身保險(xiǎn)的發(fā)展提出了策略參考。確定了具體的目標(biāo)市場,提出了針對(duì)我國農(nóng)民的產(chǎn)品策略、價(jià)格策略、渠道策略和促銷策略。達(dá)到激發(fā)農(nóng)民對(duì)保險(xiǎn)的欲望,進(jìn)而產(chǎn)生保險(xiǎn)需求的目的。 第五章提出針對(duì)中國農(nóng)村人身保險(xiǎn)市場開發(fā)的配套條件,提出并建議政府通過實(shí)施有效的稅收政策、產(chǎn)業(yè)政策、金融管理政策、社會(huì)保障政策和收入政策,為商業(yè)性保險(xiǎn)公司進(jìn)一步開發(fā)農(nóng)村人身保險(xiǎn)市場創(chuàng)造條件。 本文存在的創(chuàng)新之處：運(yùn)用了定性研究與比較研究相結(jié)合的方法,彌補(bǔ)了目前實(shí)證研究中以定量研究預(yù)測為主,概括性不足較大,針對(duì)性不強(qiáng),指引性不夠明確的缺點(diǎn)。同時(shí)在方法論上對(duì)類似研究提供了參考,也豐富了該領(lǐng)域的研究方法；然后,將農(nóng)村人身保險(xiǎn)需求獨(dú)立于整個(gè)人身保險(xiǎn)需求的研究,為農(nóng)村人身保險(xiǎn)的開展提供了便利。
[Abstract]:With the development of China's insurance market, the pioneering stage of rural life insurance market has basically ended. The development of rural life insurance market by extensive management means has been unable to adapt to the new situation.
Based on the above reasons, this paper analyzes the current situation and development trend of rural life insurance in China based on the demand of rural life insurance. There are many researches on the application of grey system method, comparative research method and qualitative research method.
The first chapter briefly describes the basic concepts and classification of rural life insurance in China, that is, rural endowment insurance, rural medical insurance and migrant workers' accidental injury insurance. After that, the characteristics of rural life insurance demand in China are introduced in detail.
The second chapter analyzes the rural endowment insurance, medical insurance and rural migrant workers accident insurance status and demand. In the theory, from the characteristics of the rural population; rural medical and health conditions at this stage; migrant workers occupation structure, work characteristics and guarantee water qualitative research of our country of equal dimensions of rural endowment, medical status insurance and accident insurance for migrant workers.
The third chapter is based on the introduction and analysis of the future development environment of rural insurance and the life insurance mode of foreign farmers, and forecasts the development trend of rural insurance in China.
The fourth chapter is the analysis of China's rural personal insurance in rural areas of China, the future development of endowment insurance, medical insurance and accident insurance of migrant workers mainly Chinese rural life insurance strategy is proposed to determine the reference. A specific target market, put forward our country farmer's product strategy, price strategy, channel strategy and promotion strategy. To stimulate farmers to insurance and desire, demand for insurance purposes.
The fifth chapter puts forward the supporting conditions for the development of Chinese rural life insurance market, and puts forward suggestions of government through the implementation of effective tax policy, industrial policy, financial policy, social security and income policies, and create conditions for the commercial insurance company to further develop the rural life insurance market.
The innovation may exist in this paper: using the method of qualitative research and comparative research combined, for the current empirical research with quantitative research forecast. The general lack of greater pertinence, guidance is not clear shortcomings. And the methodology of the research provides a reference, but also enrich the research methods the field of research; then, the demand for life insurance in rural people needs independent of whole life insurance and provide convenience for the development of rural personal insurance.

【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F842.62

【引證文獻(xiàn)】

相關(guān)博士學(xué)位論文 前1條

1 劉s，

本文編號(hào)：1732473