本文選題：旅游行業(yè)　切入點(diǎn)：傳統(tǒng)旅行社　出處：《河北大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：現(xiàn)代旅游產(chǎn)業(yè)誕生于19世紀(jì),在20世紀(jì)得到前所未有的發(fā)展,旅游行業(yè)是目前世界第一大產(chǎn)業(yè)。旅游產(chǎn)業(yè)可以同時(shí)帶動(dòng)30多個(gè)產(chǎn)業(yè)發(fā)展,隨著我國(guó)經(jīng)濟(jì)不斷發(fā)展和經(jīng)濟(jì)轉(zhuǎn)型的要求,旅游已經(jīng)成為拉動(dòng)經(jīng)濟(jì)的重要引擎。當(dāng)前世界經(jīng)濟(jì)發(fā)展面臨諸多問(wèn)題,旅游成為各國(guó)創(chuàng)造就業(yè)和創(chuàng)業(yè)、出口創(chuàng)收以及拉動(dòng)基礎(chǔ)設(shè)施的關(guān)鍵驅(qū)動(dòng)力。近年來(lái)互聯(lián)網(wǎng)趨勢(shì)如火如荼,跨界、顛覆成為互聯(lián)網(wǎng)的代名詞,一時(shí)間傳統(tǒng)行業(yè)危機(jī)四伏,同時(shí)互聯(lián)網(wǎng)文化也為傳統(tǒng)行業(yè)帶來(lái)產(chǎn)業(yè)升級(jí)、模式創(chuàng)新的機(jī)會(huì)。在旅游行業(yè)大發(fā)展的背景下,游客自由行趨勢(shì)不可阻擋,同時(shí)在互聯(lián)網(wǎng)OTA沖擊下,傳統(tǒng)旅行社行業(yè)發(fā)展遭遇瓶頸,零團(tuán)費(fèi)、負(fù)團(tuán)費(fèi)等惡性?xún)r(jià)格競(jìng)爭(zhēng)下的團(tuán)隊(duì)業(yè)務(wù)畸形發(fā)展,導(dǎo)致客戶(hù)服務(wù)體驗(yàn)不斷降低,利潤(rùn)下滑,形成惡性循環(huán)。旅行社行業(yè)如何突破瓶頸,實(shí)現(xiàn)業(yè)務(wù)發(fā)展轉(zhuǎn)型或升級(jí)迫在眉睫。保險(xiǎn)作為一種行之有效的第三方風(fēng)險(xiǎn)管理手段,逐步與各行業(yè)融合,構(gòu)建更加完善的風(fēng)險(xiǎn)保障體系。當(dāng)局者迷,旁觀者清。對(duì)傳統(tǒng)旅行社行業(yè)面臨的發(fā)展困局,本文獨(dú)辟蹊徑,從一家長(zhǎng)期服務(wù)旅行社行業(yè)的J保險(xiǎn)經(jīng)紀(jì)公司戰(zhàn)略轉(zhuǎn)型、解決發(fā)展困境的角度出發(fā),結(jié)合我國(guó)旅行社行業(yè)、保險(xiǎn)經(jīng)紀(jì)公司和旅游保險(xiǎn)產(chǎn)品的現(xiàn)狀,運(yùn)用案例研究,通過(guò)大量的一手資料和市場(chǎng)數(shù)據(jù),借助互聯(lián)網(wǎng)優(yōu)勢(shì)實(shí)現(xiàn)旅游、保險(xiǎn)、主題資源的跨界整合,為旅行社創(chuàng)造一種專(zhuān)業(yè)旅游產(chǎn)品新形態(tài),從而實(shí)現(xiàn)J公司“幫客戶(hù)省錢(qián)”向“幫客戶(hù)賺錢(qián)”的戰(zhàn)略轉(zhuǎn)型,“成全別人、成就自己”,從而實(shí)現(xiàn)與傳統(tǒng)旅行社的同步轉(zhuǎn)型、共贏發(fā)展。
[Abstract]:The modern tourism industry was born in 19th century and achieved unprecedented development in 20th century. At present, the tourism industry is the largest industry in the world. Tourism industry can drive more than 30 industries to develop at the same time. With the development of our country's economy and the requirement of economic transformation, tourism has become an important engine to stimulate the economy. At present, the world economy is facing many problems, and tourism has become the creation of employment and entrepreneurship in various countries. Export income generation and the key drivers of infrastructure. In recent years, the trend of the Internet has been in full swing, cross-border subversion has become a synonym of the Internet, and for a while the traditional industries are in danger. At the same time, Internet culture also brings opportunities for industry upgrading and mode innovation in traditional industries. In the context of the great development of the tourism industry, the trend of free travel of tourists is unstoppable. At the same time, under the impact of Internet OTA, The traditional travel agency industry has encountered bottlenecks in its development. Under the vicious price competition, such as zero tour fee and negative group fee, the abnormal development of team business has led to a continuous decline in customer service experience, a decline in profits, and a vicious circle. How can the travel agency industry break through the bottleneck? It is urgent to realize the transformation or upgrade of business development. As an effective means of third-party risk management, insurance is gradually integrated with various industries to build a more perfect risk protection system. From the perspective of the strategic transformation of a J insurance brokerage company that has served the travel agency industry for a long time, to solve the difficulties of development, this paper combines the travel agency industry in our country with the perspective of the strategic transformation of a J insurance brokerage company that has long served the travel agency industry. The current situation of insurance brokerage companies and tourism insurance products, using case studies, through a large number of first-hand data and market data, to achieve cross-border integration of tourism, insurance, and thematic resources by virtue of the advantages of the Internet. To create a new form of professional tourism products for travel agencies, so as to realize the strategic transformation from "helping customers save money" to "helping customers make money", "making others better and achieving themselves", so as to realize the synchronous transformation and win-win development of traditional travel agencies.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F274;F592;F842.3

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