本文選題：拍賣行藝術(shù)品　切入點(diǎn)：保險(xiǎn)　出處：《遼寧大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著近幾年的經(jīng)濟(jì)投資形勢(shì)，藝術(shù)品投資已成為近幾年中國(guó)國(guó)內(nèi)投資的一個(gè)熱點(diǎn)。法國(guó)知名的藝術(shù)網(wǎng)站的Art Price發(fā)布的年度藝術(shù)市場(chǎng)報(bào)告中指出，2011年全球藝術(shù)貿(mào)易營(yíng)業(yè)額中國(guó)位居榜首，占40%的全球市場(chǎng)商品交易量;中國(guó)藝術(shù)市場(chǎng)的總營(yíng)業(yè)額大幅提升，但中國(guó)90%的藝術(shù)品沒有購(gòu)買保險(xiǎn)，這無(wú)疑顯示出了國(guó)內(nèi)藝術(shù)品保險(xiǎn)嚴(yán)重缺乏的現(xiàn)狀。我國(guó)針對(duì)藝術(shù)品的保險(xiǎn)產(chǎn)品寥寥無(wú)幾，更沒有專門針對(duì)拍賣行藝術(shù)品收藏的保單，本文試圖通過(guò)對(duì)中國(guó)藝術(shù)品拍賣成交數(shù)據(jù)進(jìn)行價(jià)值預(yù)估，損壞修復(fù)各方面的分析與統(tǒng)計(jì)，運(yùn)用一定的精算原理，將各個(gè)保險(xiǎn)環(huán)節(jié)風(fēng)險(xiǎn)量化，設(shè)計(jì)出一款保險(xiǎn)產(chǎn)品。 全文共包含緒論及五個(gè)章節(jié)。緒論部分闡述了本論文的研究背景，研究意義，創(chuàng)新之處以及不足。第一章主要闡述了拍賣行藝術(shù)品保險(xiǎn)的概念、特征及功能，對(duì)拍賣行藝術(shù)品進(jìn)行了概念上的界定及介紹。第二章本文對(duì)近十年來(lái)世界藝術(shù)品拍賣的交易情況及藝術(shù)品拍賣市場(chǎng)進(jìn)行了宏觀分析，通過(guò)近十年來(lái)的發(fā)展?fàn)顩r來(lái)分析藝術(shù)品拍賣保險(xiǎn)的市場(chǎng)背景。第三章為產(chǎn)品設(shè)計(jì)部分，，包括設(shè)計(jì)理念、投保單及保單條款。第四章為風(fēng)險(xiǎn)及費(fèi)率厘定分析，對(duì)拍賣行藝術(shù)品所面臨的風(fēng)險(xiǎn)狀況，制定費(fèi)率時(shí)需要特別考慮的因素進(jìn)行了闡述，同時(shí)附上了部分中國(guó)地區(qū)藝術(shù)品標(biāo)準(zhǔn)條款來(lái)進(jìn)行參照。第五章為拍賣行藝術(shù)品保險(xiǎn)產(chǎn)品的檢驗(yàn)及推廣，這部分對(duì)中國(guó)地區(qū)藝術(shù)品保險(xiǎn)標(biāo)準(zhǔn)條款特征進(jìn)行總結(jié)，闡述了本款拍賣行藝術(shù)品保險(xiǎn)產(chǎn)品在中國(guó)保險(xiǎn)市場(chǎng)的競(jìng)爭(zhēng)優(yōu)勢(shì)，同時(shí)論述了拍賣行藝術(shù)品保險(xiǎn)的市場(chǎng)推廣操作的一些方法。
[Abstract]:With the economic investment situation in recent years, Art investment has become a hot spot in China's domestic investment in recent years. In its annual report on the art market, published by Art Price of France's well-known art website, China topped the list of global turnover in art trade in 2011. Total turnover in the Chinese art market has risen sharply, but 90% of China's art products have not been insured. This undoubtedly shows that there is a serious lack of domestic art insurance. There are very few insurance products for works of art in our country, let alone insurance policies specifically aimed at the art collection of auction houses. This paper attempts to estimate the value of the Chinese art auction transaction data, analyze and statistics all aspects of damage repair, use certain actuarial principles, quantify the risks of each insurance link, and design an insurance product. The introduction part describes the research background, significance, innovation and shortcomings of this thesis. Chapter 1 mainly describes the concept, characteristics and functions of art insurance in auction houses. In the second chapter, the author makes a macro analysis of the world art auction in the past ten years and the art auction market. This paper analyzes the market background of art auction insurance through the development of recent ten years. The third chapter is the product design part, including the design idea, the policy application and the policy terms. Chapter 4th is the risk and rate determination analysis. The paper expounds the risk situation faced by art works in auction houses and the factors that need to be taken into account in setting the rates. At the same time, I attach some articles of art standard in China for reference. Chapter 5th is for the inspection and promotion of art insurance products of auction houses. This part summarizes the characteristics of the terms of art insurance standards in China. This paper expounds the competitive advantage of the art insurance products of the auction house in China's insurance market, and discusses some methods of marketing promotion of the auction house's art insurance.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F842.65

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本文編號(hào)：1571613