本文選題：戰(zhàn)略　切入點(diǎn)：房地產(chǎn)　出處：《云南師范大學(xué)》2017年碩士論文

【摘要】：房地產(chǎn)產(chǎn)業(yè)是我國(guó)國(guó)民經(jīng)濟(jì)的重要構(gòu)成部分。從最初的計(jì)劃經(jīng)濟(jì)時(shí)代的福利分房,到現(xiàn)在以市場(chǎng)經(jīng)濟(jì)為主體的房地產(chǎn)市場(chǎng),由最初高速發(fā)展階段到現(xiàn)在根據(jù)市場(chǎng)需求進(jìn)行的各項(xiàng)調(diào)節(jié),房地產(chǎn)市場(chǎng)一步一步地逐漸成熟。2015年以來(lái),房地產(chǎn)市場(chǎng)運(yùn)行態(tài)勢(shì)出現(xiàn)了新變化。由于國(guó)家進(jìn)行大戰(zhàn)略方針,加快城市化進(jìn)程,房地產(chǎn)發(fā)展分布依據(jù)市場(chǎng)經(jīng)濟(jì)的無(wú)形調(diào)控之手,逐步形成了以一線城市(包括局部二線城市)為主體的繁榮之勢(shì),房地產(chǎn)價(jià)格也是積極攀升,與此同時(shí),三四線城市的房地產(chǎn)市場(chǎng)萎靡不振,庫(kù)存量逐漸加大,導(dǎo)致房地產(chǎn)市場(chǎng)產(chǎn)能過(guò)剩。對(duì)于參與市場(chǎng)競(jìng)爭(zhēng)的房地產(chǎn)公司也逐步發(fā)生了分層,大型房地產(chǎn)企業(yè)盈利能力越來(lái)越強(qiáng),中小型房地產(chǎn)企業(yè)規(guī)模越來(lái)越小,甚至到了后續(xù)沒(méi)有項(xiàng)目可以開(kāi)發(fā)的地步,就是某種意義上的僵尸企業(yè)。國(guó)家根據(jù)現(xiàn)有的房地產(chǎn)行情,加大了供給側(cè)結(jié)構(gòu)性改革,積極引導(dǎo)產(chǎn)能過(guò)剩地區(qū)的房地產(chǎn)企業(yè),進(jìn)行供給側(cè)針對(duì)性轉(zhuǎn)型,所以,房地產(chǎn)企業(yè)積極探索新的業(yè)務(wù)模式,養(yǎng)老+地產(chǎn)、金融+地產(chǎn)、園區(qū)+地產(chǎn)、互聯(lián)網(wǎng)+地產(chǎn)等新模式紛紛涌現(xiàn),提升自身在市場(chǎng)的競(jìng)爭(zhēng)力。政府政策實(shí)際上為房地產(chǎn)行業(yè)提供充分的保障。房地產(chǎn)調(diào)控思路有所轉(zhuǎn)變,由直接行政性“限購(gòu)”轉(zhuǎn)變?yōu)榫C合使用信貸、稅收、土地及多種市場(chǎng)化方式綜合調(diào)控的方式,同時(shí)隨著房地產(chǎn)市場(chǎng)進(jìn)入調(diào)整期,調(diào)控政策因城而異,根據(jù)不同城市的房產(chǎn)需求,制定出不同的房產(chǎn)政策;宏觀上政策調(diào)控,主要是確保房地產(chǎn)市場(chǎng)健康穩(wěn)定繁榮,為國(guó)家城鎮(zhèn)化建設(shè)的大戰(zhàn)略打好基礎(chǔ)。所以房地產(chǎn)企業(yè)必須清楚的知道國(guó)家發(fā)展的大戰(zhàn)略、大環(huán)境,通過(guò)戰(zhàn)略轉(zhuǎn)型投入到國(guó)家鼓勵(lì)的藍(lán)海中去;及時(shí)根據(jù)企業(yè)自身的情況進(jìn)行發(fā)展戰(zhàn)略的調(diào)整,為保證企業(yè)健康發(fā)展提出了更高的要求,也是一個(gè)很有意義的研究課題。首先,本文介紹研究的背景、理論意義與現(xiàn)實(shí)意義以及論文的研究理論基礎(chǔ):戰(zhàn)略轉(zhuǎn)型理論、SWOT理論以及動(dòng)態(tài)能力理論,然后對(duì)論證的方法以及論證的思路進(jìn)行了分析,同時(shí)在行文架構(gòu)以及研究的內(nèi)容逐步進(jìn)行了詳細(xì)的闡述。其次,對(duì)影響企業(yè)進(jìn)行戰(zhàn)略轉(zhuǎn)型升級(jí)的各類因素進(jìn)行歸納與解析,以及分析企業(yè)具備各方面動(dòng)態(tài)能力的表現(xiàn),對(duì)兩者分別進(jìn)行了闡述。接下來(lái),基于對(duì)戰(zhàn)略轉(zhuǎn)型理論和動(dòng)態(tài)能力理論的研究,論證了二者之間的關(guān)系。根據(jù)上述理論依據(jù),分析房地產(chǎn)行業(yè)主要影響戰(zhàn)略轉(zhuǎn)型的因素,分層次地進(jìn)行了歸類,同時(shí)根據(jù)房地產(chǎn)行業(yè)的綜合特性進(jìn)行了框架研究。再通過(guò)對(duì)HY房地產(chǎn)公司進(jìn)一步應(yīng)用研究。結(jié)合前面的層次分析法對(duì)HY房地產(chǎn)公司動(dòng)態(tài)能力指標(biāo)進(jìn)行了綜合應(yīng)用,從戰(zhàn)略轉(zhuǎn)型的背景分析、轉(zhuǎn)型的環(huán)境分析、轉(zhuǎn)型的實(shí)施三個(gè)方面進(jìn)行論述,描述了HY房地產(chǎn)公司依據(jù)動(dòng)態(tài)能力理論,反映出其自身的戰(zhàn)略轉(zhuǎn)型的綜合能力,同時(shí)對(duì)HY房地產(chǎn)公司的后期戰(zhàn)略轉(zhuǎn)型必須引起重視的各類因素提出建議。
[Abstract]:Real estate industry is an important part of our national economy.From the initial planned economy era of the welfare housing division to the market economy as the main body of the real estate market, from the initial stage of rapid development to the current adjustment according to market demand.The real estate market has matured step by step. Since 2015, there has been a new change in the operating situation of the real estate market.As a result of the state's broad strategic policy to speed up the process of urbanization, the distribution of real estate development is based on the invisible control of the market economy, gradually forming the prosperity of first-tier cities (including local second-tier cities) as the main body.Real estate prices are also rising positively, while the real estate market in third-and fourth-tier cities is flagging and inventories are gradually increasing, leading to overcapacity in the real estate market.For the real estate companies participating in the market competition, they are gradually stratified. The profitability of large real estate enterprises is becoming stronger and stronger, and the scale of small and medium-sized real estate enterprises is becoming smaller and smaller, even to the point where there are no projects to be developed in the future.Is a zombie enterprise in a sense.According to the existing real estate market, the state has stepped up supply-side structural reforms, actively guided real estate enterprises in areas with overcapacity to carry out supply-side targeted transformation. Therefore, real estate enterprises are actively exploring new business models.Pension real estate, financial real estate, park real estate, Internet real estate and other new models have emerged to enhance their competitiveness in the market.Government policy actually provides adequate protection for the real estate industry.The thinking of real estate regulation and control has changed, from direct administrative "limited purchase" to comprehensive use of credit, taxation, land and various market-oriented ways of comprehensive control. At the same time, as the real estate market enters the period of adjustment, the adjustment and control policies vary from city to city.According to the real estate demand of different cities, different real estate policies can be worked out, and macro policy control is mainly to ensure the health, stability and prosperity of the real estate market and lay a good foundation for the construction of national urbanization.Therefore, real estate enterprises must clearly know the big strategy of national development, the big environment, put into the blue sea encouraged by the state through strategic transformation, and timely adjust the development strategy according to the situation of the enterprises themselves.In order to ensure the healthy development of enterprises put forward higher requirements, but also a very meaningful research topic.First of all, this paper introduces the background of the research, theoretical and practical significance, and the theoretical basis of the paper: strategic transformation theory SWOT theory and dynamic ability theory, and then analyzes the methods and ideas of the argument.At the same time, the structure of the text and the content of the study are elaborated in detail.Secondly, the paper sums up and analyzes all kinds of factors that affect the enterprises' strategic transformation and upgrading, and analyzes the performance of the enterprises' dynamic ability in various aspects, and expounds the two factors respectively.Then, based on the study of strategic transformation theory and dynamic capability theory, the relationship between them is demonstrated.According to the above theoretical basis, this paper analyzes the main factors affecting the strategic transformation of the real estate industry, classifies it in different levels, and studies the framework according to the comprehensive characteristics of the real estate industry.Then through the HY real estate company further application research.Combined with the analytic hierarchy process (AHP), the dynamic capability index of HY real estate company is comprehensively applied, which is discussed from three aspects: the background analysis of strategic transformation, the environmental analysis of transformation, and the implementation of transformation.This paper describes the comprehensive ability of HY real estate company to reflect its own strategic transformation according to the theory of dynamic capability. At the same time, it puts forward some suggestions on various factors which must be paid attention to in the later strategic transformation of HY real estate company.
【學(xué)位授予單位】：云南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F299.233.4;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張春明;張英華;;從動(dòng)態(tài)能力到超動(dòng)態(tài)能力——理論研究述評(píng)及前瞻[J];商業(yè)時(shí)代;2013年03期

2 郭勇峰;;企業(yè)戰(zhàn)略轉(zhuǎn)型的邏輯[J];現(xiàn)代管理科學(xué);2013年01期

3 蘇云霞;孫明貴;;國(guó)外動(dòng)態(tài)能力理論研究梳理及展望[J];經(jīng)濟(jì)問(wèn)題探索;2012年10期

4 張榮智;許敏;;房地產(chǎn)調(diào)控效應(yīng)的調(diào)查及思考[J];吉林金融研究;2012年03期

5 熊勝緒;;動(dòng)態(tài)能力理論的戰(zhàn)略管理思想及其理論基礎(chǔ)探析[J];企業(yè)經(jīng)濟(jì);2011年06期

6 孫海濤;;基于AHP的房地產(chǎn)投資方案模糊優(yōu)化模型及應(yīng)用[J];企業(yè)經(jīng)濟(jì);2011年05期

7 竇艷杰;;房地產(chǎn)企業(yè)動(dòng)態(tài)能力的構(gòu)成與提升研究[J];商場(chǎng)現(xiàn)代化;2011年12期

8 鄧少軍;焦豪;馮臻;;復(fù)雜動(dòng)態(tài)環(huán)境下企業(yè)戰(zhàn)略轉(zhuǎn)型的過(guò)程機(jī)制研究[J];科研管理;2011年01期

9 曹曉麗;;新形勢(shì)下房地產(chǎn)企業(yè)戰(zhàn)略轉(zhuǎn)型研究[J];合作經(jīng)濟(jì)與科技;2009年21期

10 鄭勝華;芮明杰;;動(dòng)態(tài)能力的研究述評(píng)及其啟示[J];自然辯證法通訊;2009年05期

相關(guān)博士學(xué)位論文 前8條

1 張春明;基于超動(dòng)態(tài)能力的集群企業(yè)自主創(chuàng)新機(jī)制及績(jī)效研究[D];天津大學(xué);2010年

2 焦豪;企業(yè)動(dòng)態(tài)能力績(jī)效機(jī)制及其多層次影響要素的實(shí)證研究[D];復(fù)旦大學(xué);2010年

3 鄧少軍;高層管理者認(rèn)知與企業(yè)動(dòng)態(tài)能力演化[D];復(fù)旦大學(xué);2010年

4 俞楓;以動(dòng)態(tài)能力為中介的信息技術(shù)驅(qū)動(dòng)的企業(yè)戰(zhàn)略轉(zhuǎn)型研究[D];同濟(jì)大學(xué);2008年

5 唐健雄;企業(yè)戰(zhàn)略轉(zhuǎn)型能力研究[D];中南大學(xué);2008年

6 徐震;基于三維模型的集群企業(yè)動(dòng)態(tài)能力與競(jìng)爭(zhēng)優(yōu)勢(shì)提升實(shí)證研究[D];復(fù)旦大學(xué);2007年

7 曹振華;企業(yè)轉(zhuǎn)型戰(zhàn)略管理模型建構(gòu)與實(shí)證研究[D];復(fù)旦大學(xué);2006年

8 王核成;基于動(dòng)態(tài)能力觀的企業(yè)競(jìng)爭(zhēng)力及其演化研究[D];浙江大學(xué);2005年

相關(guān)碩士學(xué)位論文 前2條

1 黃衍;基于層次分析法的我國(guó)央企房地產(chǎn)上市公司內(nèi)部控制評(píng)價(jià)研究[D];西南財(cái)經(jīng)大學(xué);2012年

2 洪遠(yuǎn)富;房地產(chǎn)企業(yè)發(fā)展戰(zhàn)略調(diào)整研究[D];復(fù)旦大學(xué);2009年

，

本文編號(hào)：1702906