發(fā)布時(shí)間：2018-07-25 19:44

【摘要】：本文分析當(dāng)前幼兒美術(shù)教育出版物和幼兒美勞材料包的現(xiàn)狀,通過幼兒園園長(zhǎng)和教師了解了幼兒園美勞材料包的使用現(xiàn)狀和實(shí)際需求,結(jié)合《3~6歲兒童學(xué)習(xí)與發(fā)展指南》,獲得在研發(fā)幼兒美勞材料包方面的一些啟示:要了解市場(chǎng),深入研究;以指南為指導(dǎo),開發(fā)符合先進(jìn)教育理念和政策倡導(dǎo)的產(chǎn)品;堅(jiān)持內(nèi)容為王,研發(fā)高質(zhì)量的美勞材料包,滿足幼兒園的需求;充分發(fā)揮品牌效應(yīng)和規(guī)模效應(yīng),加強(qiáng)實(shí)體店和網(wǎng)店的雙渠道營(yíng)銷。
[Abstract]:In this paper, the present situation of young children's Art Education publications and children's material bags is analyzed. Through the kindergarten chief and teachers, the current situation and actual needs of the material bag of the kindergarten are understood, and the guidance for the study and development of children <3~6 years old is combined to obtain some enlightenment on the research and development of the material package for young children: to understand the market and to study deeply. Guided by the guide, we should develop products that are in line with advanced educational ideas and policies; adhere to the content as the king, research and develop high-quality material bags for the United States, meet the needs of the kindergarten, give full play to the brand effect and scale effect, and strengthen the dual channel marketing of the entity store and the online store.
【作者單位】： 湖南教育出版社;
【分類號(hào)】：G613.6;G237.9
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本文編號(hào)：2144877