本文關(guān)鍵詞：全民閱讀活動(dòng)中激勵(lì)策略之運(yùn)用，由筆耕文化傳播整理發(fā)布。

全民閱讀活動(dòng)中激勵(lì)策略之運(yùn)用

The Use of Incentive Strategies in the Nationwide Reading Activity

[1] [2]

Wang Lei ,DingzhenWei （Shenyang Normal University Library, Shenyang 110034）

沈陽師范大學(xué)圖書館,沈陽110034

文章摘要：[目的／意義]激勵(lì)策略對(duì)于促進(jìn)全民閱讀是比較有效的方法和策略。在全民閱讀活動(dòng)中恰當(dāng)?shù)剡\(yùn)用激勵(lì)手段，對(duì)于引導(dǎo)民眾積極參與閱讀的行為，激發(fā)民眾閱讀的潛能和興趣，培育民眾養(yǎng)成閱讀的好習(xí)慣，促進(jìn)全民閱讀工程新常態(tài)發(fā)展具有重要意義。[方法／過程]基于全民閱讀的現(xiàn)狀和激勵(lì)的原因，概括激勵(lì)措施對(duì)于全民閱讀活動(dòng)的作用，提出激勵(lì)措施要符合國(guó)情、激勵(lì)機(jī)制要堅(jiān)持一定原則、科學(xué)地選擇激勵(lì)手段、注重激勵(lì)運(yùn)行的層次性、優(yōu)化配置激勵(lì)資源等運(yùn)用措施，進(jìn)而闡述多種運(yùn)作模式。[結(jié)果／結(jié)論]在全民閱讀工程中可采用政策激勵(lì)、物質(zhì)激勵(lì)、精神激勵(lì)、競(jìng)賽激勵(lì)、輿論激勵(lì)和目標(biāo)激勵(lì)等運(yùn)作模式，各種激勵(lì)模式互為補(bǔ)充，，形成一套與時(shí)俱進(jìn)、行之有效的激勵(lì)體系，不斷提高激勵(lì)程度和水平，將激勵(lì)手段貫穿于全民閱讀活動(dòng)的全過程，推動(dòng)全民閱讀工程進(jìn)入新常態(tài)發(fā)展。

Abstr：[ Purpose/significance ] To promote the sustainable development of national reading activities, excitation mechanism is one of the most effective ways. Appropriate incentive methods in the nationwide reading are significant to guide the people to actively participate into the reading, to stimulate their potency and interest, to foster their habit of reading and finally to promote the project of national reading promotion as a new norm. [ Method/process] Based on the reading status and the reasons for the excitation, this paper explores the function of the excitation mechanism, and recognizes that the incentive strategies must be in line with the national conditions, adhere to the principles, be chosen scientifically and be applied step by step. Besides, the resources must be allocated optimally. Then the operation models are explained. [ Result/conclusion] Various operation modes such as policy stimulation, material stimulation, spiritual stimulation, competition stimulation, purpose stimulation are adopted in the national reading project. All the complementary modes form a set of effective and advanced stimulation system. The stimulation strategy is carried out in the nationwide reading and promotes the new norm development.

文章關(guān)鍵詞：

Keyword：:nationwide reading stimulation strategy virtuous circle

課題項(xiàng)目：本文系2013年度遼寧省社會(huì)科學(xué)規(guī)劃基金項(xiàng)目“遼寧文化軟實(shí)力與圖書館全民閱讀研究”（項(xiàng)目編號(hào)：L13ATQ003）研究成果之一.

  本文關(guān)鍵詞：全民閱讀活動(dòng)中激勵(lì)策略之運(yùn)用，由筆耕文化傳播整理發(fā)布。