本文關(guān)鍵詞：大學(xué)生網(wǎng)絡(luò)使用意向影響因素的性別差異研究　出處：《西北師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：大學(xué)生被稱為“網(wǎng)絡(luò)的一代”，這個(gè)群體的網(wǎng)絡(luò)普及率高，計(jì)算機(jī)技能水平普遍較高，，作為研究網(wǎng)絡(luò)行為的對象具有代表性。以往對大學(xué)生網(wǎng)絡(luò)行為的研究往往是把大學(xué)生群體看作一個(gè)整體來和其他不同類型的群體進(jìn)行比較研究，對大學(xué)生群體內(nèi)部的差異性的研究比較少。性別作為人口統(tǒng)計(jì)學(xué)變量常常被應(yīng)用于網(wǎng)絡(luò)行為的研究當(dāng)中，但多數(shù)研究都只關(guān)注生理性別之間的差異。自從人們對性別的認(rèn)識從單純的生理性別過渡到性別身份，對性別身份的研究也逐漸成為了研究的熱點(diǎn)。許多學(xué)者對不同性別個(gè)體進(jìn)行了大量研究,普遍認(rèn)為男女在認(rèn)知、心理上存在差異,并且認(rèn)為這種差異主要與社會(huì)因素有關(guān)。本文以社會(huì)性別身份來區(qū)分大學(xué)生內(nèi)部差異，試圖找出不同性別身份的大學(xué)生對網(wǎng)絡(luò)使用意向影響因素的認(rèn)知有什么不同，期望通過研究能弄清楚男性化、女性化、中性化的大學(xué)生在網(wǎng)絡(luò)使用意向和大學(xué)生網(wǎng)絡(luò)行為上的差異，以及哪些特征的大學(xué)生更傾向于使用網(wǎng)絡(luò)。 本文采用文獻(xiàn)分析和實(shí)證分析相結(jié)合的研究方法來研究性別差異對大學(xué)生網(wǎng)絡(luò)使用意向的影響。以社會(huì)性別理論、網(wǎng)絡(luò)行為影響因素相關(guān)理論、技術(shù)接受理論為基礎(chǔ)，通過整理以往國內(nèi)外相關(guān)研究文獻(xiàn)，建立了本研究的模型。本文實(shí)證分析中以網(wǎng)絡(luò)使用意向?yàn)橐蜃兞�，考察不同性別身份的大學(xué)生在網(wǎng)絡(luò)經(jīng)驗(yàn)、網(wǎng)絡(luò)感知有用性、網(wǎng)絡(luò)感知易用性、網(wǎng)絡(luò)感知有趣性、自我效能感、主觀規(guī)范這6個(gè)自變量的認(rèn)知差異。研究結(jié)果發(fā)現(xiàn)：大學(xué)生網(wǎng)絡(luò)經(jīng)驗(yàn)、網(wǎng)絡(luò)感知有用性、網(wǎng)絡(luò)感知易用性、網(wǎng)絡(luò)感知有趣性、自我效能感、主觀規(guī)范顯著正向影響大學(xué)生的網(wǎng)絡(luò)使用意向；影響大學(xué)生網(wǎng)絡(luò)使用意向的主要因素有感知有用性、自我效能感、感知易用性；不同性別身份的大學(xué)生對網(wǎng)絡(luò)經(jīng)驗(yàn)、網(wǎng)絡(luò)感知有用性、網(wǎng)絡(luò)感知易用性沒有顯著差異；不同性別身份大學(xué)生對感知有趣性、自我效能感和主觀規(guī)范有顯著差異。 針對大學(xué)生網(wǎng)絡(luò)行為的特點(diǎn)與大學(xué)生網(wǎng)絡(luò)使用意向影響因素的性別差異，無論是教育界還是社會(huì)都應(yīng)當(dāng)以提高大學(xué)生媒介素養(yǎng)，樹立大學(xué)生正確的性別觀念為重要任務(wù)。網(wǎng)絡(luò)對大學(xué)生的影響是顯而易見的，對大學(xué)生群體網(wǎng)絡(luò)行為的研究仍然是焦點(diǎn)。
[Abstract]:College students are known as the "generation of network", this group of network penetration rate is high, computer skills are generally high. In the past, the research on the network behavior of college students is often to look on the college students as a whole to compare with other different types of groups. As a demographic variable, gender is often used in the study of network behavior. But most studies have focused only on the differences between the sexes, since people's knowledge of gender has shifted from a purely physiological gender to a gender identity. The study of gender identity has gradually become the focus of research. Many scholars have done a lot of research on individuals of different genders and generally think that there are differences in cognition and psychology between men and women. And think that this difference is mainly related to social factors. Try to find out the different gender identity of college students to network use intention to influence the factors of what is different, hoping to find out through the study masculine, feminized. Neutralization of college students in network use intention and network behavior differences, and which characteristics of college students are more inclined to use the network. This paper uses the method of literature analysis and empirical analysis to study the impact of gender differences on college students' intention to use the Internet. Based on the theory of technology acceptance, this paper establishes the model of this study by sorting out the previous domestic and foreign research literature. In this empirical analysis, the intention to use the network as a dependent variable. The purpose of this study is to investigate the network experience of college students with different gender identity, the usefulness of network perception, the ease of use of network perception, the interest of network perception, and the sense of self-efficacy. The results show that: college students' network experience, the usefulness of network perception, the usability of network perception, the interest of network perception, and the sense of self-efficacy. Subjective norms significantly positively affect college students' intention to use the network; The main factors influencing college students' intention to use network include perceived usefulness, self-efficacy and perceived usability. There is no significant difference in the network experience, the usefulness of the network perception and the usability of the network perception among the college students of different gender identity. There are significant differences in perceived interest, self-efficacy and subjective norms among college students with different gender identity. In view of the gender difference between the characteristics of college students' network behavior and the influencing factors of college students' intention to use the network, both the educational circles and the society should improve the media literacy of college students. It is an important task to establish the correct gender concept of college students. The influence of network on college students is obvious, and the research on the network behavior of college students is still the focus.
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：B844.2

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