山東省城市社區(qū)體育健身公共服務(wù)滿意度研究
發(fā)布時(shí)間：2019-07-02 15:37
【摘要】：城市社區(qū)體育健身公共服務(wù)是全民健身事業(yè)順利發(fā)展的重要保障條件之一。2014年《國(guó)務(wù)院關(guān)于加快發(fā)展體育產(chǎn)業(yè)促進(jìn)體育消費(fèi)的若干意見》將全民健身上升到國(guó)家發(fā)展戰(zhàn)略,并提出到2025年體育公共服務(wù)基本覆蓋全民的戰(zhàn)略目標(biāo)。近幾年,中央及各級(jí)地方人民政府關(guān)于體育健身公共服務(wù)做了大量工作,取得顯著成效。為進(jìn)一步改善和加快體育健身公共服務(wù)工作,建設(shè)人民滿意的體育健身公共服務(wù),實(shí)現(xiàn)全民健身的戰(zhàn)略目標(biāo),研究體育健身公共服務(wù)滿意度便具有了重要的理論意義和實(shí)踐價(jià)值。滿意度是衡量客戶的需求被滿足后所產(chǎn)生的主觀滿意程度指數(shù)。目前,滿意度研究領(lǐng)域主要集中于私人服務(wù),偏重于顧客消費(fèi)行為的研究,缺乏公共服務(wù)的滿意度研究,針對(duì)體育健身公共服務(wù)的滿意度研究更是鳳毛麟角。為此,本文采用文獻(xiàn)資料法、專家訪談法、問卷調(diào)查法和數(shù)理統(tǒng)計(jì)法等研究方法,以山東省城市社區(qū)居民為主要調(diào)研對(duì)象,并咨詢有關(guān)政府部門,對(duì)山東省城市社區(qū)體育健身公共服務(wù)基本情況、山東省城市社區(qū)體育健身公共服務(wù)滿意度模型,以及山東省城市社區(qū)居民體育健身公共服務(wù)滿意度等進(jìn)行了探究。研究表明:(1)山東省體育局、各地級(jí)市政府及有關(guān)部門關(guān)注與支持全民健身工作,并投入資金新建公共健身路徑,鼓勵(lì)各地級(jí)市舉辦大眾體育活動(dòng),力求實(shí)現(xiàn)全民健身工程全覆蓋,滿足居民健身需求。(2)山東省城市社區(qū)體育健身公共服務(wù)滿意度模型共由七個(gè)因子構(gòu)成:社區(qū)體育健身公共服務(wù)形象因素、社區(qū)體育健身組織服務(wù)質(zhì)量感知因素、社區(qū)體育健身場(chǎng)地設(shè)施服務(wù)質(zhì)量感知因素、社區(qū)體育健身信息服務(wù)質(zhì)量感知因素、社區(qū)體育健身活動(dòng)服務(wù)質(zhì)量感知因素、社區(qū)居民健身收益因素、社區(qū)居民體育健身公共服務(wù)滿意度因素等。(3)社區(qū)居民體育健身公共服務(wù)滿意度受社區(qū)居民健身收益與社區(qū)體育健身公共服務(wù)形象的影響。而社區(qū)居民健身收益又受到健身場(chǎng)地設(shè)施服務(wù)質(zhì)量感知與健身活動(dòng)服務(wù)質(zhì)量感知因素的影響;社區(qū)體育健身公共服務(wù)形象又受到健身信息服務(wù)質(zhì)量感知、健身活動(dòng)服務(wù)質(zhì)量感知以及健身組織服務(wù)質(zhì)量感知因素的影響。(4)社區(qū)居民健身收益對(duì)健身公共服務(wù)滿意度的總效應(yīng)最大(0.662),其次為健身活動(dòng)服務(wù)質(zhì)量感知因素(0.488);社區(qū)體育健身組織服務(wù)質(zhì)量感知對(duì)健身公共服務(wù)形象的直接效應(yīng)最大(0.639);社區(qū)體育健身活動(dòng)服務(wù)質(zhì)量對(duì)健身收益直接效應(yīng)最高(0.565)。(5)山東省城市社區(qū)居民對(duì)健身公共服務(wù)的整體滿意程度處于中等偏下水平(2.84±0.597);社區(qū)居民健身收益因素分值最高(3.24±0.771),其次為社區(qū)體育健身公共服務(wù)形象(2.98±0.785)。社區(qū)體育健身組織服務(wù)質(zhì)量感知因素(2.37±0.776)評(píng)分明顯低于其他因素的評(píng)分。(6)性別、婚姻、收入特征對(duì)山東省城市社區(qū)體育健身公共服務(wù)滿意度無顯著性影響(p㧐0.05),居住城市、年齡、職業(yè)、學(xué)歷、政治面貌等特征對(duì)部分滿意度影響因素存在顯著性影響(p0.05)。(7)改善社區(qū)居民健身收益、拓展城市社區(qū)體育健身的活動(dòng)服務(wù)以及注重體育健身組織人才的培養(yǎng)等能提高山東省城市社區(qū)體育健身公共服務(wù)滿意度水平。
[Abstract]:The city community sports and health-building public service is one of the important guarantee conditions for the smooth development of the whole people's body-building. In 2014, the State Council's comments on the acceleration of the development of the sports industry to promote the consumption of the sports industry have raised the national fitness to the national development strategy. It also puts forward that the physical education public service will cover the strategic goal of the whole people in 2025. In recent years, the central and local people's governments at all levels have done a great deal of work on the public service of sports and health, and have made remarkable achievements. In order to further improve and speed up the work of physical and health-building public service, to build the public service of the people's satisfaction and to realize the strategic goal of the whole people's fitness, the study of the satisfaction of the public service of physical fitness has an important theoretical and practical value. Satisfaction is the subjective satisfaction index that is generated after the customer's needs are met. At present, the research field of satisfaction is mainly focused on the private service, the research on the consumer's consumption behavior and the lack of the satisfaction of the public service. In this paper, the author uses the methods of literature, expert interview, questionnaire and mathematical statistics to study the urban community residents in Shandong Province as the main research object and to consult the relevant government departments. The satisfaction model of the city community sports fitness public service in Shandong Province and the satisfaction of the public service of the city community residents in Shandong Province are also discussed. The research shows that: (1) The government of Shandong Provincial Sports Bureau, the municipal government and the relevant departments are concerned with and support the national fitness work, and put the funds into the new public health-building path, and encourages the local cities to conduct mass sports activities, and strive to realize the full coverage of the national fitness project and meet the health needs of the residents. (2) The satisfaction model of community sports fitness public service in the city of Shandong Province is composed of seven factors: the image factor of community sports body-building public service, the quality-of-service perception of community sports body-building organization, and the quality-of-service perception of community sports fitness equipment. Community sports fitness information quality-of-service perception factors, community sports body-building activities quality of service perception factors, community residents' fitness income factors, community residents' sports fitness public service satisfaction factors, and so on. (3) The satisfaction of community residents' sports fitness and public service is influenced by the health benefits of community residents and the public service image of community sports. and the health benefits of the community residents are influenced by the perception of the quality of service of the fitness field and the quality of the service quality of the fitness activities, and the image of the public service of the community sports is also perceived by the quality of service of the fitness information, The quality-of-service perception of the body-building activities and the influence of the quality of service of the body-building organization. (4) The overall effect of community health-building income on the satisfaction of the public service is the most (0.662), and the second is the quality-of-service perception of the body-building activity (0.488); the quality of service of the community sports body-building organization is the most direct effect to the image of the public service (0.639); The direct effect of the service quality of the community sports body-building activities on the health benefits is the highest (0.565). (5) The overall satisfaction degree of the residents of the urban community in Shandong is at the lower level (2.84-0.597), and the value of the community residents' fitness income is the highest (3.24-0.771), and the second is the public service image of the community sports (2.98-0.785). The quality-of-service perception (2.37-0.776) score of the community sports body-building organization was significantly lower than that of other factors. (6) The characteristics of gender, marriage and income have no significant effect on the satisfaction of the public service of the urban community in Shandong province (p? 0.05), and the characteristics of the living city, the age, the occupation, the degree of education and the political appearance have a significant effect on the influence factors of the partial satisfaction (p0.05). (7) To improve the health benefits of the community residents, to expand the sports service of the urban community sports and exercise, and to pay attention to the training of the talents of the sports body-building organization, to improve the satisfaction of the public service of the urban community in Shandong Province.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G812.4
本文編號(hào)：2509054
[Abstract]:The city community sports and health-building public service is one of the important guarantee conditions for the smooth development of the whole people's body-building. In 2014, the State Council's comments on the acceleration of the development of the sports industry to promote the consumption of the sports industry have raised the national fitness to the national development strategy. It also puts forward that the physical education public service will cover the strategic goal of the whole people in 2025. In recent years, the central and local people's governments at all levels have done a great deal of work on the public service of sports and health, and have made remarkable achievements. In order to further improve and speed up the work of physical and health-building public service, to build the public service of the people's satisfaction and to realize the strategic goal of the whole people's fitness, the study of the satisfaction of the public service of physical fitness has an important theoretical and practical value. Satisfaction is the subjective satisfaction index that is generated after the customer's needs are met. At present, the research field of satisfaction is mainly focused on the private service, the research on the consumer's consumption behavior and the lack of the satisfaction of the public service. In this paper, the author uses the methods of literature, expert interview, questionnaire and mathematical statistics to study the urban community residents in Shandong Province as the main research object and to consult the relevant government departments. The satisfaction model of the city community sports fitness public service in Shandong Province and the satisfaction of the public service of the city community residents in Shandong Province are also discussed. The research shows that: (1) The government of Shandong Provincial Sports Bureau, the municipal government and the relevant departments are concerned with and support the national fitness work, and put the funds into the new public health-building path, and encourages the local cities to conduct mass sports activities, and strive to realize the full coverage of the national fitness project and meet the health needs of the residents. (2) The satisfaction model of community sports fitness public service in the city of Shandong Province is composed of seven factors: the image factor of community sports body-building public service, the quality-of-service perception of community sports body-building organization, and the quality-of-service perception of community sports fitness equipment. Community sports fitness information quality-of-service perception factors, community sports body-building activities quality of service perception factors, community residents' fitness income factors, community residents' sports fitness public service satisfaction factors, and so on. (3) The satisfaction of community residents' sports fitness and public service is influenced by the health benefits of community residents and the public service image of community sports. and the health benefits of the community residents are influenced by the perception of the quality of service of the fitness field and the quality of the service quality of the fitness activities, and the image of the public service of the community sports is also perceived by the quality of service of the fitness information, The quality-of-service perception of the body-building activities and the influence of the quality of service of the body-building organization. (4) The overall effect of community health-building income on the satisfaction of the public service is the most (0.662), and the second is the quality-of-service perception of the body-building activity (0.488); the quality of service of the community sports body-building organization is the most direct effect to the image of the public service (0.639); The direct effect of the service quality of the community sports body-building activities on the health benefits is the highest (0.565). (5) The overall satisfaction degree of the residents of the urban community in Shandong is at the lower level (2.84-0.597), and the value of the community residents' fitness income is the highest (3.24-0.771), and the second is the public service image of the community sports (2.98-0.785). The quality-of-service perception (2.37-0.776) score of the community sports body-building organization was significantly lower than that of other factors. (6) The characteristics of gender, marriage and income have no significant effect on the satisfaction of the public service of the urban community in Shandong province (p? 0.05), and the characteristics of the living city, the age, the occupation, the degree of education and the political appearance have a significant effect on the influence factors of the partial satisfaction (p0.05). (7) To improve the health benefits of the community residents, to expand the sports service of the urban community sports and exercise, and to pay attention to the training of the talents of the sports body-building organization, to improve the satisfaction of the public service of the urban community in Shandong Province.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G812.4
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