【摘要】：隨著我國社會經(jīng)濟(jì)的發(fā)展水平不斷提升,體育產(chǎn)業(yè)在我國得到了長足的發(fā)展和進(jìn)步。從上世紀(jì)90年代中期開始,我國籃球運(yùn)動的發(fā)展進(jìn)入到職業(yè)化發(fā)展的新階段。二十幾年來,中國籃球職業(yè)化改革發(fā)展經(jīng)過了多個階段,但是江西省的職業(yè)籃球運(yùn)動卻一直沒有能夠有效開展起來。江西省地處我國中部地區(qū),是位于長江中下游交接處的人口大省。在盡管近些年來江西省的業(yè)余籃球聯(lián)賽的影響力越來越大,但是除了江西鑫業(yè)籃球俱樂部鑫龍男子籃球籃球隊(duì)這一只打過NBL聯(lián)賽的職業(yè)籃球俱樂部外,江西省職業(yè)籃球的發(fā)展再沒有讓人眼前一亮的突出成績。站在籃球運(yùn)動的職業(yè)化發(fā)展和產(chǎn)業(yè)化開發(fā)的視角來看,江西省職業(yè)籃球的發(fā)展還面臨著很多現(xiàn)實(shí)存在的問題,全面推動江西省職業(yè)籃球的發(fā)展任重而道遠(yuǎn)。本研究立足于職業(yè)籃球運(yùn)動發(fā)展的一般規(guī)律,在“理論→實(shí)踐→理論”的研究思路指導(dǎo)下,從我國職業(yè)籃球的發(fā)展經(jīng)驗(yàn)出發(fā),對職業(yè)籃球在我國的發(fā)展軌跡進(jìn)行了全面的匯總和梳理。然后,研究通過問卷調(diào)查和實(shí)地訪談相結(jié)合的方式,對江西職業(yè)籃球發(fā)展的現(xiàn)狀進(jìn)行了深入的調(diào)查。在調(diào)查中發(fā)現(xiàn),江西省籃球迷群體的規(guī)模龐大,國內(nèi)外職業(yè)籃球賽事在江西省的受關(guān)注度也普遍較高,但是江西省本土的職業(yè)隊(duì)伍對當(dāng)?shù)厍蛎缘奈Σ粡?qiáng),江西省地方職業(yè)籃球發(fā)展基礎(chǔ)也并不牢固。除此之外,調(diào)查還發(fā)現(xiàn)江西省職業(yè)籃球的發(fā)展存在著江西省職業(yè)籃球人才培養(yǎng)模式較為單一、缺乏高素質(zhì)的體育產(chǎn)業(yè)管理人才、缺乏具體可行的法律法規(guī)依據(jù)等一系列問題。在找到問題的同時,研究提出了解決江西省職業(yè)籃球發(fā)展問題的對策建議。研究相信,只要順應(yīng)職業(yè)籃球運(yùn)動的發(fā)展規(guī)律,從建立多樣化的人才培養(yǎng)模式、加強(qiáng)對職業(yè)籃球隊(duì)的宣傳營銷力度、積極改革籃球俱樂部的管理體制、加強(qiáng)對體育產(chǎn)業(yè)人員管理素質(zhì)的培養(yǎng)、政府加大對籃球產(chǎn)業(yè)的扶持力度、制定完善的法律法規(guī)支撐體系和利用高科技提高籃球產(chǎn)業(yè)化水平等角度出發(fā),努力夯實(shí)江西省職業(yè)籃球發(fā)展的基礎(chǔ),就能有效開拓出上述七條路徑,有效推動江西職業(yè)籃球的快速健康發(fā)展。
[Abstract]:With the development of social economy in our country, the sports industry has made great progress in our country. Since the middle of 1990s, the development of basketball has entered a new stage of professional development. In the past twenty years, the reform and development of basketball professionalization in China has gone through many stages, but the professional basketball in Jiangxi Province has not been able to carry out effectively. Jiangxi Province is located in the central region of China, is located in the middle and lower reaches of the Yangtze River at the junction of the population province. In spite of the growing influence of the amateur basketball league in Jiangxi Province in recent years, in addition to the Xinlong men's basketball team of Jiangxi Xinye Basketball Club, a professional basketball club that has played in the NBL league, The development of professional basketball in Jiangxi Province is no longer a brilliant achievement. From the perspective of professional development and industrialization development of basketball, the development of professional basketball in Jiangxi Province is still faced with many practical problems, so it is a long way to promote the development of professional basketball in Jiangxi Province. This research is based on the general law of the development of professional basketball, under the guidance of "theory and practice theory", starting from the development experience of professional basketball in China. The development track of professional basketball in China is summarized and combed. Then, through the way of questionnaire investigation and field interview, the author makes a deep investigation on the present situation of professional basketball in Jiangxi province. In the investigation, we found that the scale of basketball fans in Jiangxi Province is huge, and professional basketball matches at home and abroad are generally attracting high attention in Jiangxi Province, but the local professional teams in Jiangxi Province are not attractive to local fans. Jiangxi Province local professional basketball development base is not solid. In addition, the investigation also found that the development of professional basketball in Jiangxi Province has a relatively single professional basketball talent training model, lack of high-quality sports industry management personnel, lack of specific and feasible legal and regulatory basis and a series of problems. At the same time, the paper puts forward countermeasures and suggestions to solve the problem of professional basketball development in Jiangxi Province. The study believes that as long as we conform to the rules of the development of professional basketball, we should establish a diversified talent training model, strengthen the propaganda and marketing of professional basketball teams, and actively reform the management system of basketball clubs. From the angles of strengthening the cultivation of the management quality of the sports industry personnel, increasing the government's support for the basketball industry, establishing a sound legal and regulatory support system, and using high technology to improve the level of basketball industrialization, By strengthening the foundation of professional basketball development in Jiangxi Province, the above seven paths can be effectively developed and the rapid and healthy development of Jiangxi professional basketball can be effectively promoted.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G841

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