【摘要】：體育賽事轉(zhuǎn)播權(quán)作為體育領(lǐng)域的一項(xiàng)重要權(quán)利,一直備受各個(gè)國(guó)家體育轉(zhuǎn)播商的重視。我國(guó)體育產(chǎn)業(yè)在近年來(lái)迎來(lái)了一個(gè)新的發(fā)展階段,體育賽事的舉辦如雨后春筍般蓬勃發(fā)展。騰訊體育、樂(lè)視體育、萬(wàn)達(dá)體育等對(duì)于知名國(guó)際賽事新媒體版權(quán)的收購(gòu),也改變了我國(guó)過(guò)去以央視一家獨(dú)大的體育賽事轉(zhuǎn)播局面。年輕一代的觀賽習(xí)慣表明傳統(tǒng)的電視直播越來(lái)越過(guò)時(shí),而互聯(lián)網(wǎng)的蓬勃發(fā)展,通過(guò)手機(jī)app、移動(dòng)客戶端、IPTV等收看體育比賽的觀眾成為收視的主要力量,逐漸發(fā)生變化的體育賽事轉(zhuǎn)播市場(chǎng),給體育賽事轉(zhuǎn)播權(quán)的保護(hù)提出了新的挑戰(zhàn)�；ヂ�(lián)網(wǎng)生態(tài)下,伴隨著技術(shù)的革新與發(fā)展,我們可以通過(guò)新媒體收看賽事節(jié)目的直播、輪播、轉(zhuǎn)播,還可以對(duì)賽事節(jié)目的錄像或集錦片段進(jìn)行點(diǎn)播。但隨之也伴隨著新的侵權(quán)行為的發(fā)生,通過(guò)IT技術(shù)對(duì)于體育賽事直播信號(hào)進(jìn)行獲取,將未經(jīng)授權(quán)的體育比賽在自有平臺(tái)進(jìn)行盜播、盜鏈,給體育賽事轉(zhuǎn)播權(quán)的的利益所有者帶來(lái)了相當(dāng)大的損失。我國(guó)現(xiàn)有的體育賽事轉(zhuǎn)播保護(hù)仍然存在著諸多問(wèn)題和漏洞,為了更好地適應(yīng)新的互聯(lián)網(wǎng)環(huán)境,對(duì)體育賽事轉(zhuǎn)播權(quán)進(jìn)行保護(hù),促進(jìn)我國(guó)體育產(chǎn)業(yè)良性發(fā)展,本文以體育賽事轉(zhuǎn)播權(quán)為研究對(duì)象,運(yùn)用文獻(xiàn)資料法、專家訪談法、比較研究法對(duì)我國(guó)體育賽事轉(zhuǎn)播權(quán)保護(hù)的發(fā)展、開(kāi)發(fā)存在問(wèn)題進(jìn)行回顧和分析。深入研究我國(guó)體育賽事轉(zhuǎn)播權(quán)的法律相關(guān)概念、轉(zhuǎn)播權(quán)保護(hù)的內(nèi)容,保護(hù)模式、現(xiàn)有的體育賽事轉(zhuǎn)播侵權(quán)行為,以提出更好的解決辦法和保護(hù)方式。通過(guò)研究發(fā)現(xiàn),我國(guó)體育賽事轉(zhuǎn)播權(quán)的法律屬性權(quán)責(zé)不清,沒(méi)有明確的法律法規(guī)對(duì)于體育賽事轉(zhuǎn)播權(quán)進(jìn)行定義與保護(hù),相關(guān)的法律案件通過(guò)《著作權(quán)法》《反不正當(dāng)競(jìng)爭(zhēng)法》等條款從不同側(cè)面進(jìn)行一定的保護(hù)和處理,但仍存在諸多漏洞。隨著互聯(lián)網(wǎng)的發(fā)展與技術(shù)的變革,體育賽事在更多的媒體平臺(tái)進(jìn)行轉(zhuǎn)播,與之帶來(lái)了更多的侵權(quán)問(wèn)題,如直播轉(zhuǎn)播侵權(quán)、新聞報(bào)道侵權(quán)、超過(guò)商業(yè)協(xié)議范圍侵權(quán)等行為,由于平臺(tái)涉及的的廣泛與體育賽事轉(zhuǎn)播對(duì)于時(shí)間效率的要求,一旦發(fā)生侵權(quán)行為,轉(zhuǎn)播權(quán)的所有者獲得的保護(hù)與補(bǔ)償相當(dāng)有限。我們應(yīng)當(dāng)建立健全相關(guān)的法律體系、確保體育賽事轉(zhuǎn)播市場(chǎng)的公平與規(guī)范、運(yùn)用新興的科學(xué)技術(shù)對(duì)互聯(lián)網(wǎng)進(jìn)行保護(hù)和盜播信號(hào)屏蔽、增強(qiáng)對(duì)于體育賽事轉(zhuǎn)播權(quán)的宣傳工作,并成立國(guó)內(nèi)的體育仲裁機(jī)構(gòu),及時(shí)對(duì)體育賽事轉(zhuǎn)播的侵權(quán)行為進(jìn)行裁決,使體育賽事轉(zhuǎn)播在平等合理符合市場(chǎng)要求的標(biāo)準(zhǔn)下進(jìn)行,更好的推動(dòng)體育產(chǎn)業(yè)的發(fā)展。
[Abstract]:As an important right in sports field, sports event broadcasting right has been attached great importance by sports broadcasters in various countries. In recent years, China's sports industry has ushered in a new stage of development. Tencent Sports, Letv Sports, Wanda Sports for well-known international events new media copyright acquisition, but also changed our country in the past to CCTV a dominant sports event broadcast situation. The young generation's habit of watching sports shows that traditional live television is becoming more and more outdated, and the vigorous development of the Internet, with mobile clients via mobile phone app, IPTV and other viewers watching sports competitions, become the main force for viewing. The gradual change of sports event broadcasting market brings new challenge to the protection of sports event broadcasting right. With the innovation and development of technology, we can watch the live broadcast, round broadcast and broadcast of the event program through the new media, and we can also order the video or the episode of the event program. But also accompanied by the occurrence of new violations, through the IT technology to obtain the signal of live sports events, unauthorized sports games in their own platforms to steal, theft chain, The owner of the right to broadcast sports events has brought considerable losses. In order to better adapt to the new Internet environment, we should protect the right to broadcast sports events and promote the healthy development of sports industry in our country, in order to better adapt to the new Internet environment, there are still many problems and loopholes in the relay protection of sports events in our country. This article takes the sports event broadcast right as the research object, uses the literature material method, the expert interview method, the comparison research method to our country sports event broadcast right protection development, the development existence question carries on the review and the analysis. In order to put forward a better solution and protection method, this paper deeply studies the related legal concepts of broadcasting right of sports events in China, the content and mode of protection of broadcasting right, and the existing infringement behavior of broadcasting of sports events in order to put forward better solutions and ways of protection. Through the research, it is found that the legal attribute of the right to broadcast sports events in China is unclear, and there are no clear laws and regulations for the definition and protection of the right to broadcast sports events. The relevant legal cases are protected and dealt with from different aspects through the articles of copyright Law, Anti-unfair Competition Law and so on, but there are still many loopholes. With the development of the Internet and the change of technology, sports events are broadcast on more media platforms, which brings more infringement problems, such as infringement of live broadcast, infringement of news report, infringement beyond the scope of commercial agreement, and so on. Due to the wide range of platform involved and the requirement of time efficiency of sports event broadcasting, once infringement occurs, the protection and compensation of the owner of broadcasting right is very limited. We should establish and improve the relevant legal system, ensure the fairness and standardization of the sports event relay market, use emerging science and technology to protect the Internet and block the broadcasting signals, and strengthen the propaganda work for the broadcasting right of sports events. And set up the domestic sports arbitration organization, timely adjudicate the infringement behavior of the sports event broadcast, make the sports match broadcast carry on under the standard of equality and reasonable accord with the market request, promote the development of the sports industry better.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G80-05

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