發(fā)布時(shí)間：2018-10-08 09:46

【摘要】：體育展示中的現(xiàn)場(chǎng)互動(dòng)是體育展示的重要組成部分,也是聯(lián)賽的一部分,不僅具有文化價(jià)值、娛樂(lè)價(jià)值,還具有商業(yè)價(jià)值。2008年北京奧運(yùn)會(huì)后國(guó)內(nèi)的體育展示開(kāi)始快速的發(fā)展起來(lái)。體育展示中的現(xiàn)場(chǎng)互動(dòng)是指在乒超聯(lián)賽比賽現(xiàn)場(chǎng)的體育展示中,現(xiàn)場(chǎng)音響師、現(xiàn)場(chǎng)MC、啦啦隊(duì)、吉祥物等主體通過(guò)語(yǔ)言、行為、音樂(lè)、道具等載體來(lái)調(diào)動(dòng)場(chǎng)上氛圍,使觀眾參與到活動(dòng)中,感受賽場(chǎng)體驗(yàn)的一系列表現(xiàn)形式。眾所周知,乒乓球是我國(guó)的國(guó)球,我國(guó)的乒乓球競(jìng)技水平在全世界可謂是最高的,然而我國(guó)的乒超聯(lián)賽的發(fā)展卻并不盡如人意。體育展示的引入,給乒超聯(lián)賽創(chuàng)造出了一種熱烈、歡快、輕松的氛圍,尤其是現(xiàn)場(chǎng)互動(dòng)的活動(dòng)設(shè)計(jì),大大提高了觀眾的現(xiàn)場(chǎng)參與度,拉近了聯(lián)賽和球員與觀眾的距離,這對(duì)乒超聯(lián)賽的市場(chǎng)開(kāi)發(fā)有著重要的影響。我國(guó)乒超聯(lián)賽早已引入了體育展示現(xiàn)場(chǎng)互動(dòng),只是長(zhǎng)期以來(lái)聯(lián)賽忽視了體育展示現(xiàn)場(chǎng)互動(dòng)的重要性,導(dǎo)致了聯(lián)賽中現(xiàn)場(chǎng)互動(dòng)不管是互動(dòng)的主體還是互動(dòng)內(nèi)容都存在形式單一、缺乏新意、內(nèi)容單調(diào)匱乏、專(zhuān)業(yè)性不強(qiáng)等問(wèn)題。本文以乒超聯(lián)賽體育展示現(xiàn)場(chǎng)互動(dòng)為研究對(duì)象,采用文獻(xiàn)資料法、錄像分析法、問(wèn)卷調(diào)查法、數(shù)理統(tǒng)計(jì)法等研究方法,對(duì)乒超聯(lián)賽體育展示現(xiàn)場(chǎng)互動(dòng)的現(xiàn)狀進(jìn)行了全面調(diào)查與分析,得出結(jié)論:乒超聯(lián)賽現(xiàn)場(chǎng)MC與觀眾的互動(dòng)能力、隨機(jī)應(yīng)變能力、節(jié)奏與氛圍的掌控能力均表現(xiàn)一般缺乏專(zhuān)業(yè)性,有待進(jìn)一步提高;現(xiàn)場(chǎng)音響師播放音樂(lè)的時(shí)機(jī)掌握的較好,但音樂(lè)缺乏特色;啦啦隊(duì)感染力較好,但與觀眾的互動(dòng)能力較差,且總體表演次數(shù)較少;吉祥物現(xiàn)場(chǎng)感染力、與觀眾的互動(dòng)能力及表演能力均因?yàn)槿狈?zhuān)業(yè)性而表現(xiàn)一般,有待提高;現(xiàn)場(chǎng)互動(dòng)活動(dòng)趣味性較好但觀眾的參與性一般。最后,對(duì)比分析中網(wǎng)體育展示現(xiàn)場(chǎng)互動(dòng)的成功經(jīng)驗(yàn),根據(jù)乒超聯(lián)賽的實(shí)際情況,提出提高乒超聯(lián)賽體育展示現(xiàn)場(chǎng)互動(dòng)的幾點(diǎn)對(duì)策:一是聯(lián)賽加大對(duì)體育展示現(xiàn)場(chǎng)互動(dòng)的重視且成立專(zhuān)業(yè)的工作團(tuán)隊(duì),使體育展示現(xiàn)場(chǎng)互動(dòng)的內(nèi)容更細(xì)致,執(zhí)行的更好;二是豐富互動(dòng)主體且強(qiáng)化主體的專(zhuān)業(yè)性及特色。一方面將現(xiàn)場(chǎng)互動(dòng)與球迷后援會(huì)主體結(jié)合,另一方面要嚴(yán)格主體選拔及提供專(zhuān)業(yè)培訓(xùn),同時(shí)要將現(xiàn)場(chǎng)互動(dòng)與區(qū)域文化、運(yùn)動(dòng)文化相結(jié)合,使互動(dòng)主體和互動(dòng)內(nèi)容都更加具有特色和吸引力。三是創(chuàng)新與豐富聯(lián)賽體育展示現(xiàn)場(chǎng)互動(dòng)的內(nèi)容,一方面互動(dòng)活動(dòng)要與潮流娛樂(lè)元素結(jié)合,重視現(xiàn)代人們的娛樂(lè)需求,另一方面注重乒超聯(lián)賽現(xiàn)場(chǎng)互動(dòng)與其他體育賽事現(xiàn)場(chǎng)互動(dòng)的結(jié)合,借鑒其他賽事的成功經(jīng)驗(yàn)。
[Abstract]:The field interaction in the sports exhibition is an important part of the sports display and also a part of the league. It has not only cultural value, but also entertainment value. Also has the commercial value. After 2008 Beijing Olympic Games, the domestic sports display began to develop rapidly. On-site interaction in sports shows means that in sports shows in the Ping-Pong Super League matches, actors such as on-site acoustics, live MC, cheerleaders, mascots, etc. use language, behavior, music, props and other carriers to mobilize the atmosphere on the court. Let the audience participate in the activities, feel a series of manifestations of the stadium experience. As we all know, table tennis is our country's national ball, our country's table tennis competition level is the highest in the world, but the development of our country's table tennis super league is not satisfactory. The introduction of sports shows has created a warm, cheerful and relaxed atmosphere for the Ping-Pong Super League, especially the design of interactive activities on the spot, which has greatly increased the audience's participation in the scene and narrowed the distance between the league and the players and the audience. This has an important impact on the market development of the table tennis league. The Ping-Pong Super League in our country has already introduced the sports exhibition scene interaction, but the league has long neglected the importance of the sports exhibition scene interaction, which leads to the single form of the scene interaction in the league, whether it is the subject or the content of the interaction. Lack of new ideas, monotonous content, lack of professionalism and other issues. This paper takes the field interaction of Ping-Chao League sports exhibition as the research object, adopts the literature method, the video analysis method, the questionnaire survey method, the mathematical statistics method and so on research method. This paper makes a comprehensive investigation and analysis on the present situation of the on-site interaction of the Ping-Chao League sports display, and draws a conclusion that the interaction ability between the MC and the audience, the ability to adapt to the situation, the ability to control the rhythm and the atmosphere are generally lack of professionalism. It needs to be further improved; the onsite acoustics master the better timing of playing music, but the music lacks characteristics; the cheerleading team has a better appeal, but the ability to interact with the audience is poor, and the overall number of performances is relatively small; the mascot is infectious on the spot. The ability to interact with the audience and the performance ability are generally due to the lack of professionalism, which needs to be improved; the interactive activities on the spot are interesting but the audience's participation is general. Finally, by comparing and analyzing the successful experience of the on-site interaction of sports display in China and China, according to the actual situation of the table tennis Super League, This paper puts forward some countermeasures to improve the on-site interaction of sports display in the table tennis league: first, the league should pay more attention to the on-site interaction of the sports display and set up a professional working team to make the content of the on-site interaction of the sports exhibition more detailed and carry out better; Second, enrich the interactive subject and strengthen the subject's professionalism and characteristics. On the one hand, it is necessary to combine the on-site interaction with the main body of the fans' back-up committee, on the other hand, it is necessary to strictly select the main body and provide professional training. At the same time, we must combine the on-site interaction with regional culture and sports culture. Make the interactive subject and interactive content more characteristic and attractive. Third, to innovate and enrich the content of the on-site interaction of the league sports exhibition. On the one hand, the interactive activities should be combined with the trend of entertainment elements, and attention should be paid to the entertainment needs of modern people. On the other hand, we pay attention to the combination of field interaction and other sports events, and learn from the successful experience of other events.
【學(xué)位授予單位】：首都體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G846

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