【摘要】：為分析競(jìng)技體育對(duì)于群眾參與帶動(dòng)效應(yīng),基于百度指數(shù)實(shí)證檢驗(yàn)里約奧運(yùn)會(huì)競(jìng)技體育賽事、奧運(yùn)會(huì)獎(jiǎng)牌等外生競(jìng)技體育事件關(guān)注的影響,主要采用文獻(xiàn)資料法、實(shí)證檢驗(yàn)法進(jìn)行研究。研究結(jié)果顯示:群眾偏好的運(yùn)動(dòng)項(xiàng)目社會(huì)關(guān)注較高;獲得里約奧運(yùn)會(huì)金牌項(xiàng)目的百度指數(shù)峰值較高;里約奧運(yùn)期間絕大部分運(yùn)動(dòng)項(xiàng)目百度指數(shù)顯著提升;群眾偏好、奧運(yùn)會(huì)獎(jiǎng)牌是影響社會(huì)關(guān)注和參與運(yùn)動(dòng)項(xiàng)目重要因素;因此,發(fā)展群眾體育既要充分考慮群眾偏好,也離不開競(jìng)技體育賽事、競(jìng)技體育獎(jiǎng)牌激勵(lì)。利用互聯(lián)網(wǎng)大數(shù)據(jù)檢驗(yàn)競(jìng)技體育對(duì)于社會(huì)關(guān)注體育運(yùn)動(dòng)和社會(huì)參與體育運(yùn)動(dòng)影響,驗(yàn)證競(jìng)技體育對(duì)于群眾體育引導(dǎo)作用,有助于明確競(jìng)技體育與群眾體育的關(guān)系。
[Abstract]:In order to analyze the effect of competitive sports on mass participation, and based on Baidu index to test the influence of exogenous sports events, such as sports events and medals in Rio Olympic Games, this paper mainly adopts the literature method. Empirical test method is used to study. The results show that the mass preference sports are highly concerned by the society; the peak value of the Baidu index of the gold medal events in the Rio Olympics is higher; the Baidu index of the majority of sports during the Rio Olympics has increased significantly; and the mass preference, Olympic medal is an important factor that affects the social attention and participation in sports; therefore, the development of mass sports should not only fully consider the preferences of the masses, but also can not be separated from competitive sports events, sports medal incentive. It is helpful to clarify the relationship between competitive sports and mass sports by using Internet big data to test the influence of competitive sports on social attention to sports and social participation in sports, and to verify the guiding role of competitive sports for mass sports.
【作者單位】： 安徽師范大學(xué)體育學(xué)院;
【基金】：安徽省哲學(xué)社科規(guī)劃項(xiàng)目(AHSKY2014D97) 安徽省體育自然科學(xué)項(xiàng)目(ANS2016109)
【分類號(hào)】：G80-05
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本文編號(hào)：2239807