【摘要】：隨著全民健身?xiàng)l例的貫徹實(shí)施,馬拉松已成為全民健身最吸引大眾參與的項(xiàng)目之一。2016年,武漢市根據(jù)自身?xiàng)l件的制高點(diǎn),挖掘本地的特色和優(yōu)勢(shì),成功舉辦了首屆武漢馬拉松賽。本文采用文獻(xiàn)資料法、訪談法、調(diào)查法、數(shù)理分析法等方法對(duì)2016東風(fēng)雷諾武漢馬拉松賽賽前準(zhǔn)備期、2016東風(fēng)雷諾武漢馬拉松賽競(jìng)賽期、2016東風(fēng)雷諾武漢馬拉松賽競(jìng)賽結(jié)束期運(yùn)行組織現(xiàn)狀進(jìn)行研究,對(duì)促進(jìn)武漢市舉辦馬拉松賽的可持續(xù)發(fā)展具有一定的借鑒意義。結(jié)果分析:1、賽事籌備及賽前準(zhǔn)備工作:賽事時(shí)間安排合理;會(huì)徽設(shè)計(jì)新穎;參賽選手報(bào)名火爆;獎(jiǎng)金設(shè)置吸引參賽選手;最美賽道的設(shè)置;領(lǐng)取物品環(huán)節(jié)條理清晰;比賽限定時(shí)間人性化;競(jìng)賽項(xiàng)目相對(duì)單一;賽前宣傳力度大;引資渠道廣;政府和社會(huì)大力支持。2、賽事競(jìng)賽期工作:交通疏導(dǎo)提供安全保障;主流媒體對(duì)賽事實(shí)時(shí)播報(bào);安保措施到位;志愿者服務(wù)專業(yè);觀眾參與度高。3、賽事競(jìng)賽結(jié)束期工作:如期恢復(fù)交通;頒獎(jiǎng)儀式順利;賽后服務(wù)到位;完賽率高。結(jié)論:1、賽道設(shè)置具有地域特點(diǎn)、政府的大力支持、志愿者和當(dāng)?shù)厥忻竦臒崆閰⑴c為賽事的成功舉辦提供保障。2、賽事舉辦成功后,對(duì)武漢市經(jīng)濟(jì)、旅游業(yè)、城市品牌的打造以及全民健身都起到了積極顯著的效果。3、賽事的管理者,對(duì)市場(chǎng)的開發(fā)意識(shí)不足,力度都不夠。4、賽事宣傳取得較大的成就,與國(guó)內(nèi)知名同等類型賽事相比較還存在差距。
[Abstract]:With the implementation of the National Fitness regulations, Marathon has become one of the most popular fitness programs. In 2016, Wuhan excavated the local characteristics and advantages according to its own conditions. The first Wuhan Marathon was successfully held. This paper adopts the methods of literature, interview and investigation. The present situation of the running organization of the 2016 Dongfeng Renault Wuhan Marathon is studied by means of mathematical analysis and other methods in the pre-match preparation period of the 2016 Dongfeng Renault Wuhan Marathon and the 2016 Dongfeng Renault Wuhan Marathon during the ending period of the Dongfeng Renault Wuhan Marathon. It has certain reference significance to promote the sustainable development of Wuhan Marathon. Results: 1, the preparations for the race and the preparatory work before the match: reasonable arrangement of the race time; novel design of the emblem; popular registration of the contestants; prize setting to attract the contestants; setting of the most beautiful track; clear order of the items to be collected; The competition time is humanized; the competition item is relatively single; the propaganda before the competition is great; the channel of attracting investment is wide; the government and the society strongly support .2. the work of the competition period: the traffic dredge provides the safety guarantee; the mainstream media broadcast the match in real time; Security measures in place; professional volunteer service; audience participation. 3. Work at the end of the competition: resume traffic on schedule; award ceremony is smooth; post-match service is in place; finish rate is high Conclusion: 1, the track setting has regional characteristics, the government strongly supports, volunteers and local people participate enthusiastically to provide the guarantee for the successful holding of the race. After the success of the race, the city of Wuhan economy and tourism, Urban brand building and national fitness have played a positive and significant effect. The competition managers, lack of awareness of the development of the market, not enough. 4, the event publicity has made great achievements. There is still a gap in comparison with the same type of events in China.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G822.8

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本文編號(hào)：2211888