本文選題：體育史 + 體育產(chǎn)業(yè)　； 參考：《體育文化導(dǎo)刊》2017年12期

【摘要】：運(yùn)用文獻(xiàn)資料法探討美國終級格斗錦標(biāo)賽(UFC)發(fā)展歷程、經(jīng)驗及啟示。研究認(rèn)為,UFC發(fā)展經(jīng)歷了四個時期:初創(chuàng)期、完善期、成熟期、鼎盛期。UFC經(jīng)驗:獨(dú)特的競技觀賞體驗,以比賽技術(shù)的開放使用、娛樂元素的適度渲染、競技對抗的真實追求滿足觀賽需求;卓越的賽事營銷策略,以便捷化的PPV觀賽、全方位的明星效應(yīng)、延展性的商品開發(fā)實現(xiàn)商業(yè)盈利;完善的安全保障措施,以裁判執(zhí)裁、醫(yī)學(xué)檢測、強(qiáng)制措施維護(hù)選手安全;健全的人才培養(yǎng)體系,以發(fā)掘人才、選手培訓(xùn)、優(yōu)勝劣汰為賽事輸送優(yōu)質(zhì)選手。啟示:國家層面應(yīng)完善綜合格斗頂層設(shè)計;市場層面應(yīng)形塑綜合格斗賽事品牌;社會層面應(yīng)提供優(yōu)質(zhì)格斗健身服務(wù);教育層面應(yīng)構(gòu)建專業(yè)人才培養(yǎng)體系。
[Abstract]:This paper discusses the development, experience and enlightenment of the final fighting Championship (UFC) in the United States by the method of literature. It is concluded that the development of UFC has experienced four periods: initial period, perfect period, mature period, peak period. UFC experience: unique competitive viewing experience, open use of competition technology, moderate rendering of entertainment elements, The true pursuit of competitive confrontation to meet the needs of the competition; excellent competition marketing strategy to facilitate the PPV viewing, all-round star effect, extended commodity development to achieve commercial profits; perfect security measures to judge, Medical examination, compulsory measures to maintain the safety of athletes; a sound talent training system, to explore talent, player training, survival of the fittest for the transport of high-quality athletes. Inspiration: the top level design of comprehensive combat should be improved at the national level; the market level should be shaped to shape the brand of comprehensive fighting; the social level should provide high-quality fighting fitness services; and the education level should build a professional talent training system.
【作者單位】： 南京師范大學(xué)體育科學(xué)學(xué)院;甘肅民族師范學(xué)院體育系;
【基金】：國家社會科學(xué)基金青年項目(14CTY014)
【分類號】：G886
，

本文編號：2084187