本文選題：長春市高校 + 羽毛球賽事��； 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：羽毛球運動是我國競技體育的優(yōu)勢項目,不僅在奧運會上取得了優(yōu)良的成績,而且也是廣大健身愛好者喜愛的健身項目之一。高校羽毛球賽事發(fā)展才剛剛開始,很多比賽還停留在學(xué)生娛樂健身推廣的層面上,且無論是賽事本身的影響力還是運營管理等方面都存在諸多問題。本文以長春市高校羽毛球賽事發(fā)展現(xiàn)狀及對策為研究對象,通過文獻資料法、專家訪談法、問卷調(diào)查法、邏輯分析法和數(shù)理統(tǒng)計法等研究方法,通過調(diào)查長春市10所普通高等院校的羽毛球賽事發(fā)展現(xiàn)狀,分析影響長春市高校羽毛球賽事發(fā)展的主要因素,結(jié)合專家意見、其他項目在高校的發(fā)展成功經(jīng)驗以及國外羽毛球賽事發(fā)展的成功經(jīng)驗,對未來長春市高校羽毛球賽事的發(fā)展提出相應(yīng)對策。研究結(jié)果表明:1.長春市高校羽毛球賽事發(fā)展現(xiàn)狀主要表現(xiàn)為:長春市高校羽毛球運動發(fā)展較為落后,高校的重視程度還需進一步提升;長春市高校羽毛球賽事數(shù)量規(guī)模和競賽水平不高,校級羽毛球賽商業(yè)化程度低;長春市高校羽毛球賽事組織結(jié)構(gòu)單一,高校為主要資源配置主體,政府和市場參與較少。2.影響長春市高校羽毛球賽事發(fā)展的主要因素主要包括:地域環(huán)境、領(lǐng)導(dǎo)管理機構(gòu)、高校重視程度和賽事運營管理。3.長春市高校羽毛球賽事發(fā)展對策:平衡政府、羽協(xié)、高校和市場之間的關(guān)系;加快高校羽毛球賽事的商業(yè)化腳步;大力打造高校羽毛球品牌賽事。
[Abstract]:Badminton is an advantage of competitive sports in China. It has not only achieved good results in the Olympic Games, but also is one of the favorite fitness events for the majority of fitness enthusiasts. The development of university badminton competition has just begun, many competitions still stay on the level of students' entertainment and fitness promotion, and there are many problems in both the influence of the event itself and the operation management and so on. This paper takes the current situation and countermeasures of badminton events in Changchun as the research object, through the methods of literature, expert interview, questionnaire, logic analysis and mathematical statistics, etc. By investigating the present situation of badminton events in 10 colleges and universities in Changchun, this paper analyzes the main factors that affect the development of badminton events in colleges and universities in Changchun, and combines the opinions of experts. The successful experiences of other projects in colleges and universities as well as the successful experiences of foreign badminton events have put forward corresponding countermeasures for the future development of university badminton events in Changchun. The results of the study show that 1: 1. Changchun university badminton event development situation is mainly shown as: Changchun university badminton sports development is relatively backward, colleges and universities need to further enhance the degree of attention; Changchun university badminton tournament quantity and competition level is not high, The level of commercialization of school level badminton competition is low; Changchun university badminton tournament organization structure is single, colleges and universities are the main body of allocation of resources, the government and market participation is less. 2. The main factors that affect the development of badminton events in Changchun include: regional environment, leading management institutions, the degree of attention of colleges and universities and the operational management of the events. 3. Changchun University Badminton events development countermeasures: balance the relationship between the government, badminton association, universities and the market; accelerate the commercial pace of university badminton events; vigorously create university badminton brand events.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G847

【參考文獻】

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本文編號：2054161