本文選題：南京 + 體育旅游��； 參考：《南京體育學(xué)院》2017年碩士論文

【摘要】：在全面深化改革的大背景下,國(guó)務(wù)院陸續(xù)出臺(tái)政策措施鼓勵(lì)和引導(dǎo)體育產(chǎn)業(yè)和旅游產(chǎn)業(yè)發(fā)展,體育與旅游融合發(fā)展也迸發(fā)出新勢(shì)頭。南京緊握體育旅游轉(zhuǎn)型升級(jí)的重要機(jī)遇期,將“體育旅游”納入南京市新業(yè)態(tài)監(jiān)測(cè)對(duì)象(編號(hào)NJ01003013),統(tǒng)籌管理南京全域體育旅游。本文通過(guò)從理論到現(xiàn)實(shí),從宏觀到微觀的研究路徑,結(jié)合文獻(xiàn)資料法、專(zhuān)家訪(fǎng)談法、實(shí)地考察法、問(wèn)卷調(diào)查法等多種研究方法,對(duì)南京體育旅游發(fā)展現(xiàn)狀展開(kāi)分析,并根據(jù)研究結(jié)果從轉(zhuǎn)型思路、發(fā)展戰(zhàn)略、對(duì)策建議三個(gè)層面提出了南京體育旅游發(fā)展路徑。理論上,對(duì)國(guó)內(nèi)外研究現(xiàn)狀進(jìn)行了分析,對(duì)“體育旅游”等核心概念進(jìn)行了界定;宏觀上,運(yùn)用PEST分析理論,從優(yōu)勢(shì)、機(jī)遇、短板三個(gè)維度對(duì)南京體育旅游發(fā)展的大環(huán)境展開(kāi)研判。微觀上,借助AIDMA分析理論,從個(gè)體感知、個(gè)體參與、個(gè)體認(rèn)同三個(gè)方面入手,細(xì)化為若干問(wèn)題設(shè)計(jì)問(wèn)卷,通過(guò)問(wèn)卷調(diào)查了解微觀個(gè)體的想法。根據(jù)理論研究、宏觀討論、微觀分析的結(jié)果,本文從體育旅游轉(zhuǎn)型思路、發(fā)展戰(zhàn)略、對(duì)策建議三個(gè)層面闡述了南京體育旅游的發(fā)展路徑。轉(zhuǎn)型思路上要緊扣因地制宜,以資源為導(dǎo)向;突顯特色,設(shè)計(jì)項(xiàng)目概念;打造品牌,塑造品牌個(gè)性;協(xié)調(diào)統(tǒng)一,堅(jiān)持和諧發(fā)展四個(gè)方面。發(fā)展戰(zhàn)略上要圍繞做大體育旅游的綜合圈、做精南京本土特色文化、做好體育節(jié)點(diǎn)體系建設(shè)、做強(qiáng)體育旅游節(jié)慶活動(dòng)四個(gè)方向。發(fā)展對(duì)策上要從以下六個(gè)方面提高,加大政府調(diào)控力度,強(qiáng)化政策效能;加快基礎(chǔ)設(shè)施建設(shè),提升保障能力;優(yōu)化產(chǎn)業(yè)發(fā)展環(huán)境,提高服務(wù)質(zhì)量;挖掘體育旅游資源,打造精品項(xiàng)目;深入研究地方特質(zhì),力推特色資源;培養(yǎng)專(zhuān)業(yè)從業(yè)人員,打牢發(fā)展基礎(chǔ)。
[Abstract]:Under the background of deepening the reform in an all-round way, the State Council has successively issued policies and measures to encourage and guide the development of the sports and tourism industries, and the integration of sports and tourism has also burst out a new momentum. Nanjing firmly grasped the important opportunity period of sports tourism transformation and upgrading, and brought "sports tourism" into the monitoring object of Nanjing's new trade pattern (No. NJ0100301313) to manage Nanjing sports tourism as a whole. In this paper, from theory to reality, from macro to micro research path, combined with literature method, expert interview method, field investigation method, questionnaire method and other research methods, this paper analyzes the current situation of sports tourism development in Nanjing. According to the research results, this paper puts forward the development path of Nanjing sports tourism from three aspects: transformation thinking, development strategy, countermeasures and suggestions. In theory, the present research situation at home and abroad is analyzed, and the core concepts such as "sports tourism" are defined. Short board three dimensions of Nanjing sports tourism development of the general environment to start to judge. Microscopically, with the help of AIDMA analysis theory, starting with the three aspects of individual perception, individual participation and individual identity, the questionnaire is designed into a number of questions, and the ideas of micro-individuals are understood through questionnaires. According to the results of theoretical research, macro discussion and micro analysis, this paper expounds the development path of Nanjing sports tourism from three aspects: the train of thought of sports tourism transformation, the development strategy, and the countermeasures and suggestions. The idea of transformation should be closely adapted to local conditions, resource-oriented; highlight characteristics, design project concept; build brand, mold brand personality; coordinate and unify, adhere to the four aspects of harmonious development. In the development strategy, we should focus on the comprehensive circle of sports tourism, improve the local culture of Nanjing, build the sports node system, and strengthen the sports tourism festival activities. The development countermeasures should be improved from the following six aspects: strengthening government regulation and control, strengthening policy effectiveness, speeding up infrastructure construction, enhancing security capacity, optimizing the industrial development environment, improving service quality, excavating sports tourism resources, Create quality projects; in-depth study of local characteristics, push the characteristics of resources; train professionals, lay a solid foundation for development.
【學(xué)位授予單位】：南京體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G80-05

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