本文選題：南京 + 體育旅游�。� 參考：《南京體育學院》2017年碩士論文

【摘要】：在全面深化改革的大背景下,國務(wù)院陸續(xù)出臺政策措施鼓勵和引導體育產(chǎn)業(yè)和旅游產(chǎn)業(yè)發(fā)展,體育與旅游融合發(fā)展也迸發(fā)出新勢頭。南京緊握體育旅游轉(zhuǎn)型升級的重要機遇期,將“體育旅游”納入南京市新業(yè)態(tài)監(jiān)測對象(編號NJ01003013),統(tǒng)籌管理南京全域體育旅游。本文通過從理論到現(xiàn)實,從宏觀到微觀的研究路徑,結(jié)合文獻資料法、專家訪談法、實地考察法、問卷調(diào)查法等多種研究方法,對南京體育旅游發(fā)展現(xiàn)狀展開分析,并根據(jù)研究結(jié)果從轉(zhuǎn)型思路、發(fā)展戰(zhàn)略、對策建議三個層面提出了南京體育旅游發(fā)展路徑。理論上,對國內(nèi)外研究現(xiàn)狀進行了分析,對“體育旅游”等核心概念進行了界定;宏觀上,運用PEST分析理論,從優(yōu)勢、機遇、短板三個維度對南京體育旅游發(fā)展的大環(huán)境展開研判。微觀上,借助AIDMA分析理論,從個體感知、個體參與、個體認同三個方面入手,細化為若干問題設(shè)計問卷,通過問卷調(diào)查了解微觀個體的想法。根據(jù)理論研究、宏觀討論、微觀分析的結(jié)果,本文從體育旅游轉(zhuǎn)型思路、發(fā)展戰(zhàn)略、對策建議三個層面闡述了南京體育旅游的發(fā)展路徑。轉(zhuǎn)型思路上要緊扣因地制宜,以資源為導向;突顯特色,設(shè)計項目概念;打造品牌,塑造品牌個性;協(xié)調(diào)統(tǒng)一,堅持和諧發(fā)展四個方面。發(fā)展戰(zhàn)略上要圍繞做大體育旅游的綜合圈、做精南京本土特色文化、做好體育節(jié)點體系建設(shè)、做強體育旅游節(jié)慶活動四個方向。發(fā)展對策上要從以下六個方面提高,加大政府調(diào)控力度,強化政策效能;加快基礎(chǔ)設(shè)施建設(shè),提升保障能力;優(yōu)化產(chǎn)業(yè)發(fā)展環(huán)境,提高服務(wù)質(zhì)量;挖掘體育旅游資源,打造精品項目;深入研究地方特質(zhì),力推特色資源;培養(yǎng)專業(yè)從業(yè)人員,打牢發(fā)展基礎(chǔ)。
[Abstract]:Under the background of deepening the reform in an all-round way, the State Council has successively issued policies and measures to encourage and guide the development of the sports and tourism industries, and the integration of sports and tourism has also burst out a new momentum. Nanjing firmly grasped the important opportunity period of sports tourism transformation and upgrading, and brought "sports tourism" into the monitoring object of Nanjing's new trade pattern (No. NJ0100301313) to manage Nanjing sports tourism as a whole. In this paper, from theory to reality, from macro to micro research path, combined with literature method, expert interview method, field investigation method, questionnaire method and other research methods, this paper analyzes the current situation of sports tourism development in Nanjing. According to the research results, this paper puts forward the development path of Nanjing sports tourism from three aspects: transformation thinking, development strategy, countermeasures and suggestions. In theory, the present research situation at home and abroad is analyzed, and the core concepts such as "sports tourism" are defined. Short board three dimensions of Nanjing sports tourism development of the general environment to start to judge. Microscopically, with the help of AIDMA analysis theory, starting with the three aspects of individual perception, individual participation and individual identity, the questionnaire is designed into a number of questions, and the ideas of micro-individuals are understood through questionnaires. According to the results of theoretical research, macro discussion and micro analysis, this paper expounds the development path of Nanjing sports tourism from three aspects: the train of thought of sports tourism transformation, the development strategy, and the countermeasures and suggestions. The idea of transformation should be closely adapted to local conditions, resource-oriented; highlight characteristics, design project concept; build brand, mold brand personality; coordinate and unify, adhere to the four aspects of harmonious development. In the development strategy, we should focus on the comprehensive circle of sports tourism, improve the local culture of Nanjing, build the sports node system, and strengthen the sports tourism festival activities. The development countermeasures should be improved from the following six aspects: strengthening government regulation and control, strengthening policy effectiveness, speeding up infrastructure construction, enhancing security capacity, optimizing the industrial development environment, improving service quality, excavating sports tourism resources, Create quality projects; in-depth study of local characteristics, push the characteristics of resources; train professionals, lay a solid foundation for development.
【學位授予單位】：南京體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G80-05

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本文編號：1901083