本文選題：中國(guó) + 地?cái)S球　； 參考：《西安體育學(xué)院》2015年碩士論文

【摘要】：地?cái)S球運(yùn)動(dòng)自1984年引入我國(guó)以來(lái),作為一種新興的體育運(yùn)動(dòng)項(xiàng)目,經(jīng)過(guò)30多年的發(fā)展,其競(jìng)技水平的不斷提高,在我國(guó)的普及程度得到了快速發(fā)展。然而,盡管地?cái)S球運(yùn)動(dòng)在我國(guó)得到了一定的普及和發(fā)展,其普及程度與其他發(fā)達(dá)國(guó)家和地區(qū)相比仍處于落后水平,尤其是地?cái)S球運(yùn)動(dòng)市場(chǎng)化的發(fā)展在我國(guó)目前仍處于停滯不前的狀態(tài)。為了更好的促進(jìn)地?cái)S球運(yùn)動(dòng)在我國(guó)的推廣,培育地?cái)S球市場(chǎng),發(fā)展相關(guān)產(chǎn)業(yè),本文通過(guò)查閱大量的文獻(xiàn)資料、走訪多位相關(guān)專(zhuān)家,并向從事地?cái)S球運(yùn)動(dòng)行業(yè)的教練進(jìn)行問(wèn)卷調(diào)查,在此基礎(chǔ)上針對(duì)我國(guó)地?cái)S球運(yùn)動(dòng)市場(chǎng)化發(fā)展當(dāng)前存在的制約因素以及大眾化發(fā)展和市場(chǎng)化開(kāi)發(fā)的優(yōu)勢(shì)和劣勢(shì)進(jìn)行分析,并對(duì)我國(guó)地?cái)S球運(yùn)動(dòng)的發(fā)展趨勢(shì)提出了進(jìn)行市場(chǎng)化的發(fā)展策略。研究發(fā)現(xiàn):第一,雖然我國(guó)地?cái)S球運(yùn)動(dòng)競(jìng)技水平提高較快,但是發(fā)展過(guò)程中仍存在著多方面的問(wèn)題。包括場(chǎng)地情況分布不均;缺乏對(duì)地?cái)S球?qū)I(yè)人員培養(yǎng)的組織和機(jī)構(gòu);相關(guān)媒體對(duì)地?cái)S球運(yùn)動(dòng)宣傳力度不夠;地?cái)S球?qū)I(yè)隊(duì)訓(xùn)練的管理體制不夠完善,沒(méi)有構(gòu)成長(zhǎng)效的發(fā)展機(jī)制;地?cái)S球運(yùn)動(dòng)目前市場(chǎng)化單一,市場(chǎng)供大于求等。第二,我國(guó)地?cái)S球的大眾化發(fā)展急需市場(chǎng)化運(yùn)作來(lái)進(jìn)行促進(jìn)。第三,通過(guò)對(duì)我國(guó)地?cái)S球運(yùn)動(dòng)市場(chǎng)化發(fā)展的預(yù)測(cè)分析,可以看出我國(guó)地?cái)S球在市場(chǎng)化發(fā)展方面具有重要的市場(chǎng)機(jī)遇和市場(chǎng)潛力,消費(fèi)群體包括老、少、中、青所有人群,地?cái)S球器材行業(yè)的發(fā)展?jié)摿薮�。第�?對(duì)我國(guó)地?cái)S球運(yùn)動(dòng)市場(chǎng)開(kāi)發(fā)的優(yōu)劣勢(shì)分析得出,優(yōu)勢(shì)主要表現(xiàn)為具有良好的群眾,而劣勢(shì)不足主要是各地區(qū)發(fā)展不平衡,相應(yīng)管理體制不健全,專(zhuān)業(yè)人才資源匱乏。針對(duì)當(dāng)前地?cái)S球運(yùn)動(dòng)在我國(guó)的發(fā)展現(xiàn)狀和問(wèn)題,研究對(duì)地?cái)S球運(yùn)動(dòng)在我國(guó)的市場(chǎng)化運(yùn)作提出以下發(fā)展策略建議:第一,創(chuàng)辦高校地?cái)S球俱樂(lè)部增加社區(qū)參與人群。第二,完善體制,著重發(fā)展第一階段性比賽(即普通組),讓更多的人參與進(jìn)來(lái),感受到地?cái)S球運(yùn)動(dòng)所帶給他們的樂(lè)趣。第三,創(chuàng)建地?cái)S球運(yùn)動(dòng)品牌賽事,挖掘地?cái)S球運(yùn)動(dòng)無(wú)形資產(chǎn),開(kāi)發(fā)與賽事相關(guān)產(chǎn)品,擴(kuò)大經(jīng)費(fèi)來(lái)源。第四,加強(qiáng)地?cái)S球教練員隊(duì)伍建設(shè),逐漸提高專(zhuān)職化教練員比列,提高教練員執(zhí)教水平。第五,充分挖掘潛在觀眾群體,培養(yǎng)忠實(shí)球迷【1】,擴(kuò)大地?cái)S球運(yùn)動(dòng)人口比例。第六,進(jìn)一步加強(qiáng)有關(guān)部門(mén)對(duì)地?cái)S球運(yùn)動(dòng)市場(chǎng)化開(kāi)發(fā)有效政策的制定和推廣。
[Abstract]:Since the introduction of ground-throwing in 1984, as a new sports event, after more than 30 years of development, its competitive level has been continuously improved, the popularity of the degree of rapid development in China. However, despite the popularity and development of ground-throwing in China, its popularity is still in the backward level compared with other developed countries and regions. Especially the market-oriented development of ground-throwing is still stagnant in our country. In order to promote the promotion of ground-throwing in our country, cultivate the market and develop related industries, this paper, through consulting a lot of literature, visited many related experts. On the basis of the questionnaire survey of coaches engaged in the field of ground throw sports, the author analyzes the existing restriction factors, the advantages and disadvantages of the popular development and the market development of the ground throw sports in China. And put forward the development strategy of marketization to the development trend of our country ground throw ball. The results show that: first, although the competitive level of ground-throwing in China has improved rapidly, there are still many problems in the process of development. Including uneven distribution of the ground; lack of professional personnel training organizations and institutions; related media to the ball throwing campaign propaganda is not enough; ground throwing professional team training management system is not perfect, does not constitute a long-term development mechanism; The ground throw ball movement is market-oriented at present single, the market oversupply exceeds the demand and so on. Secondly, the popularization of ground throw in our country needs to be promoted by market operation. Third, through the prediction and analysis of the market-oriented development of China's land throwing, we can see that our country has important market opportunities and market potential in the development of the market. The consumer groups include the old, the young, the middle and the young. The development potential of ground throw equipment industry is huge. Fourthly, by analyzing the advantages and disadvantages of the market development of ground-throwing sports in China, it is concluded that the advantages are mainly reflected in the good masses, while the disadvantages are mainly the imbalance of development in various regions, the unsound management system and the shortage of professional talent resources. In view of the current situation and problems of the development of the ground throw in our country, this paper puts forward the following development strategies for the marketing operation of the ground throw in our country: first, to establish the university ground throw club to increase the crowd of community participation. Second, improve the system, focus on the development of the first stage of competition (that is, ordinary groups), let more people participate in, feel the ground throw to them the fun. Third, the establishment of ball throwing brand events, the mining of intangible assets, the development of related products and the expansion of funding sources. Fourth, strengthen the team construction of ground throw coaches, gradually improve the full-time coaches, improve the teaching level of coaches. Fifth, fully tap the potential audience, train loyal fans, and expand the proportion of the population of ground throwing. Sixth, the relevant departments to further strengthen the development of market-oriented ball throwing effective policy formulation and promotion.
【學(xué)位授予單位】：西安體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：G849.9

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