本文選題：岳家拳　切入點(diǎn)：傳播路徑　出處：《華中師范大學(xué)》2017年碩士論文

【摘要】：中國(guó)傳統(tǒng)武術(shù)是我國(guó)悠久歷史文化寶庫中的瑰寶,現(xiàn)如今隨著社會(huì)全球化的到來,以及競(jìng)技武術(shù)勢(shì)力的強(qiáng)盛,造成了傳統(tǒng)武術(shù)舉步維艱的境況,因此傳播與發(fā)展傳統(tǒng)武術(shù)迫在眉睫。作為傳統(tǒng)武術(shù)之一的岳家拳,是民族英雄岳飛在與敵作戰(zhàn)中結(jié)合拳法拳理開創(chuàng)的一個(gè)具有獨(dú)特風(fēng)格的地方拳種,在經(jīng)過漫長(zhǎng)的歲月,后人不斷豐富、整理和完善,形成一套完整的體系。黃梅岳家拳2014年成為非物質(zhì)文化遺產(chǎn),它那深厚的理論功法以及以愛國(guó)主義為核心的岳飛精神對(duì)民間武術(shù)的發(fā)展影響至深。本文以黃梅岳家拳傳播路徑為研究對(duì)象,以傳播學(xué)的視角通過文獻(xiàn)資料法,專家訪談法、實(shí)地調(diào)查法等方法,對(duì)黃梅岳家拳進(jìn)行研究,得出黃梅岳家拳在發(fā)展中所遇到的問題:一、習(xí)練人群的減少與斷層;二、流傳的地域狹窄;三、宣傳力度,普及度不夠;四、岳飛后裔力撐困局。這些問題需要通過有效的途徑來解決,這樣才能保障黃梅岳家拳更好的傳播和發(fā)展。結(jié)合黃梅岳家拳自身特點(diǎn)和現(xiàn)如今社會(huì)發(fā)展趨勢(shì),對(duì)黃梅岳家拳的傳播提出4種路徑并對(duì)其進(jìn)行分析,找出有利于黃梅岳家拳傳播的路徑,以及在傳播過程中需要注意的問題,更好的將以黃梅岳家拳為代表的眾多優(yōu)秀傳統(tǒng)武術(shù)拳種向更大范圍傳播出去,弘揚(yáng)傳統(tǒng)武術(shù)文化。通過研究得出以下結(jié)論:1、學(xué)校傳播是進(jìn)行黃梅岳家拳傳承的主陣地,廣泛的習(xí)練人群和完整、合理、系統(tǒng)的教學(xué)體系,解決了黃梅岳家拳習(xí)練人群減少的困境。2、大眾傳媒為傳播黃梅岳家拳提供一定的輔助作用,解決黃梅岳家拳宣傳遇到的問題,將印刷、電子、新媒體的優(yōu)勢(shì)融合,擴(kuò)大黃梅岳家拳的普及范圍。3、商業(yè)傳播有利于提高黃梅岳家拳的經(jīng)濟(jì)價(jià)值和社會(huì)效益,與當(dāng)?shù)芈糜螛I(yè)、大眾健身、賽事相結(jié)合,拓寬黃梅岳家拳產(chǎn)業(yè)發(fā)展渠道。4、“互聯(lián)網(wǎng)+”傳播為黃梅岳家拳傳播起到錦上添花的作用,以微信傳播、平臺(tái)合作,線上線下推廣等更多的創(chuàng)新平臺(tái),加快黃梅岳家拳的傳播速度。5、四個(gè)路徑是以教育路徑為基礎(chǔ),大眾傳媒為推廣,商業(yè)傳播是支柱,“互聯(lián)網(wǎng)+”提供創(chuàng)新平臺(tái),共同促進(jìn)黃梅岳家拳的發(fā)展。
[Abstract]:Chinese traditional Wushu is a treasure in the treasure-house of our country's long history and culture. Nowadays, with the coming of social globalization and the strong power of competitive Wushu, the traditional Wushu is in a difficult situation.Therefore, it is urgent to spread and develop traditional martial arts.Yue Jia Quan, one of the traditional martial arts, is a unique style of local boxing created by Yue Fei, the national hero, in the combat with the enemy. After a long period of time, the later generations have been enriching, sorting and perfecting.Form a complete system.Huang Mei Yue Jia Quan has become an intangible cultural heritage in 2014. Its profound theoretical skills and the spirit of Yue Fei with patriotism as its core have a profound impact on the development of folk martial arts.In this paper, Huang Mei Yuejia fist transmission path as the research object, from the perspective of communication through the methods of literature, experts interview, field investigation, and so on, this paper studies on Huang Mei Yue Jia Quan.Huang Mei Yuejia boxing in the development of the problems encountered: first, the number of people training and fault; second, the spread of narrow area; third, propaganda efforts, the degree of popularization is not enough; fourth, Yuefei descendants to support the difficult situation.These problems need to be solved effectively so as to ensure the better spread and development of Huang Mei Yue Jia Quan.Combined with the characteristics of Huang Mei Yuejia fist and the present social development trend, this paper puts forward four kinds of approaches to the spread of Huang Mei Yuejia fist and analyzes them, and finds out the path that is conducive to the spread of the Yuejiayquan, and the problems to be paid attention to in the process of communication.Better will Huang Mei Yuejia boxing as a representative of many outstanding traditional martial arts boxing spread to a wider scope to carry forward the traditional martial arts culture.Through the study, we can draw the following conclusion: 1. School communication is the main position for carrying on the inheritance of Huang Mei Yue Jia Quan, extensive practice crowd and a complete, reasonable and systematic teaching system.It has solved the plight of Huang Mei Yue Jia Quan in reducing the number of people in practice. The mass media has provided a certain degree of assistance for the dissemination of Huang Mei Yue Jia Quan, solved the problems encountered in the propaganda of Huang Mei Yue Jia Quan, and integrated the advantages of printing, electronics, and new media.By expanding the popularity of Huang Mei Yue Jia Quan. 3, commercial communication is conducive to improving the economic and social benefits of Huang Mei Yue Jia Quan and combining it with local tourism, mass fitness, and sports events.To broaden the channels for the development of Huang Mei's Yuejiayquan industry .4.The "Internet" communication plays a role of adding to the success of Huang Mei's Yuejiayuan communication, with more innovative platforms such as WeChat communication, platform cooperation, online and offline promotion, and so on.To speed up the spread speed of Huang Mei Yue Jia Quan. 5, the four paths are based on the education path, the mass media is the promotion, the commercial communication is the pillar, "Internet" provides the innovative platform, and promotes the development of Huang Mei Yue Jia Quan together.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G852.1

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