本文選題：社會化媒體 + 交往　； 參考：《江蘇師范大學》2013年碩士論文

【摘要】：社會交往作為大學生個體發(fā)展的重要組成部分，是每個大學生都必須面對和處理的現(xiàn)實問題。而隨著社會化媒體的廣泛應用，利用社會化媒體的交往儼然已成為大學生信息時代人際交往的重要方式。因此能否有效地發(fā)揮社會化媒體的積極影響，對大學生成長成才目標的實現(xiàn)有著至關重要的影響。 本研究基于社會交換理論，從成本效益角度探究大學生利用社會化媒體交往的行為。借助經(jīng)濟學中顯性成本與隱性成本的劃分以及馬克思的人的全面發(fā)展理論的核心思想，探究大學生利用社會化媒體交往成本效益指標要素，并通過編制大學生利用社會化媒體交往的成本效益量表以構建大學生利用社會化媒體交往的成本效益指標體系。進而利用數(shù)據(jù)包絡分析法定量分析大學生個體利用社會化媒體交往的有效程度以及不足之處，從而為提高大學生網(wǎng)絡交往管理水平、促進大學生全面發(fā)展指明方向。本研究的主要結論如下： 1．大學生利用社會化媒體交往的最終成本指標確定為：金錢投入、時間投入、精力投入、情感投入、專用性資產(chǎn)投入。2．大學生利用社會化媒體交往的最終效益指標包括4個一級指標，，即需求滿足、能力增長、社會關系拓展、個性發(fā)展，9個二級指標，即生存需求滿足、相互關系需求滿足、成長發(fā)展需求滿足、學習能力增長、社交能力增長、社會關系豐富性拓展、社會關系質(zhì)量發(fā)展、創(chuàng)新性發(fā)展、獨立自主性發(fā)展。3．結合實證分析結果以及訪談內(nèi)容，從個體和行政班兩個層面提出提升大學生利用社會化媒體交往的成本效益DEA有效性的對策。個體層面，根據(jù)松弛變量分析結果，按照大學生在利用社會化媒體交往過程中主要的產(chǎn)出不足的效益指標將非技術有效的大學生分為需求滿足缺乏類、能力增長不足類、社會關系拓展匱乏類、個性發(fā)展不足類這四大類，從這四大類大學生其效益產(chǎn)出不足的主要原因出發(fā)，分別探尋提高大學生個體利用社會化媒體交往的成本效益DEA有效性的對策。行政班層面，主要通過運用微群構建網(wǎng)上班級以及增加班級凝聚力這兩方面來增強班級利用社會化媒體交往成本效益DEA有效率。
[Abstract]:As an important part of the individual development of college students, social interaction is a realistic problem that every college student must face and deal with. With the wide application of social media, the use of social media has become an important way of interpersonal communication in the information age of college students. Therefore, whether or not social media can play a positive role in the realization of the goal of college students' growth is of great importance. Based on the theory of social exchange, this study explores the behavior of college students using social media from the point of view of cost-benefit. With the help of the division of explicit cost and recessive cost in economics and the core idea of Marx's theory of human comprehensive development, this paper probes into the factors of cost-benefit index of college students using social media. By compiling the cost-benefit scale of college students' social media communication, the cost and benefit index system of college students' social media communication can be constructed. Then the effective degree and deficiency of social media communication among college students are analyzed quantitatively by using data envelopment analysis, so as to improve the management level of college students' network communication and to point out the direction of promoting the overall development of college students. The main conclusions of this study are as follows: 1. The final cost index of college students' social media communication is: money investment, time investment, energy investment, emotion investment, special asset investment. 2. The final benefit index of college students' social media communication includes four first-level indicators, namely, demand satisfaction, ability growth, social relations expansion, personality development, nine secondary indicators, namely, the satisfaction of survival needs, and the satisfaction of mutual relationship needs. Growth and development needs meet, learning ability growth, social relations richness expansion, social relations quality development, innovative development, independent development. Based on the results of empirical analysis and the content of interviews, this paper puts forward some countermeasures to enhance the cost-effectiveness DEA effectiveness of social media communication among college students from the two aspects of individual and administrative class. At the individual level, according to the results of relaxation variable analysis, according to the main benefit index of insufficient output in the process of using social media, the non-technical and effective college students are divided into lack of demand satisfaction and insufficient ability growth. The four categories of social relations expansion and lack of personality development are based on the main reasons for the insufficient benefit and output of these four categories of college students. This paper explores the countermeasures to improve the cost-effectiveness DEA effectiveness of individual students using social media. At the administrative class level, the efficiency of DEA in social media communication can be enhanced by using micro group to construct online class and to increase class cohesion.
【學位授予單位】：江蘇師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G645.5;G206

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相關期刊論文 前10條

1 李智寶;;交往與人的個性發(fā)展——唯物史觀的視野[J];才智;2012年10期

2 黃

本文編號：1964451