本文選題：服務(wù)型政府 + 大學(xué)生創(chuàng)業(yè)�。� 參考：《華東政法大學(xué)》2013年碩士論文

【摘要】：本文首先回顧了大學(xué)生創(chuàng)業(yè)的背景，即自1999年高校擴(kuò)招以來(lái)，畢業(yè)生數(shù)量逐年增加，就業(yè)的問(wèn)題變得日益嚴(yán)峻和突出。在供大于求的就業(yè)形勢(shì)下，創(chuàng)業(yè)開(kāi)始逐漸成為許多畢業(yè)生的選擇，但是大學(xué)生創(chuàng)業(yè)的發(fā)展并非一帆風(fēng)順。上海對(duì)外貿(mào)易學(xué)院團(tuán)委曾就上海市大學(xué)生創(chuàng)業(yè)的現(xiàn)狀、意愿和遇到的問(wèn)題等情況進(jìn)行了調(diào)研，主要集中反映了大學(xué)生當(dāng)前的三個(gè)迫切的需求： 1、大學(xué)生創(chuàng)業(yè)者對(duì)經(jīng)濟(jì)形勢(shì)的總體把握和創(chuàng)業(yè)行動(dòng)的切入點(diǎn)比較迷茫，需要政府對(duì)他們的創(chuàng)業(yè)行動(dòng)提供宏觀上的指導(dǎo)。 2、對(duì)于目前政府提供的創(chuàng)業(yè)支持政策與服務(wù)，大學(xué)生創(chuàng)業(yè)者普遍認(rèn)為同質(zhì)化，希望得到針對(duì)不同創(chuàng)業(yè)者群體提供的更為細(xì)致的支持與服務(wù)。 3、大學(xué)生企業(yè)在創(chuàng)立之后，希望在后續(xù)的發(fā)展過(guò)程中，能夠得到進(jìn)一步的支持。 結(jié)合上述調(diào)查中所反映的需求與2004年以來(lái)我國(guó)政府所提出的構(gòu)建服務(wù)型政府的理念，政府需要在充分了解政府服務(wù)對(duì)象當(dāng)前需求的前提下，進(jìn)行公共服務(wù)實(shí)踐。服務(wù)型政府的理念和理想只有通過(guò)創(chuàng)新和創(chuàng)造才能變?yōu)楝F(xiàn)實(shí)，通過(guò)傾聽(tīng)公民的需求，提供解決方案，才能在行政管理體制改革和政府自身建設(shè)方面取得進(jìn)一步的突破。根據(jù)調(diào)查結(jié)果與對(duì)當(dāng)前政府對(duì)大學(xué)生創(chuàng)業(yè)中的政策支持進(jìn)行考察，本文認(rèn)為當(dāng)前政府公共服務(wù)主要在三個(gè)方面存在不足： 1、創(chuàng)業(yè)者需要與政府溝通對(duì)話，但當(dāng)前政府對(duì)公共需求傾聽(tīng)不足 2、創(chuàng)業(yè)者的需求是差異化與精細(xì)化的服務(wù)，政府的服務(wù)水平有待提升 3、創(chuàng)業(yè)完成后需要進(jìn)一步的支持，政府缺乏戰(zhàn)略性的思考 為此，本文主要采用的研究方法是結(jié)合新公共服務(wù)理論，引入電子政務(wù)中的“客戶關(guān)系管理”技術(shù)，收集2009年2月1日到2012年05月31日為止的所有上海市工商局登記的大學(xué)生“零首付”創(chuàng)業(yè)企業(yè)的注冊(cè)登記數(shù)據(jù)，進(jìn)行了定量分析，為政府服務(wù)對(duì)策提供參考。本文的觀點(diǎn)認(rèn)為，客戶關(guān)系管理主要可以從三個(gè)方面為政府服務(wù)提供支持： 1、客戶關(guān)系管理為服務(wù)型政府獲取公共需求提供了借鑒 2、客戶關(guān)系管理為服務(wù)型政府更好地服務(wù)公民提供了技術(shù)方案 3、客戶關(guān)系管理為服務(wù)型政府如何戰(zhàn)略性思考提供了支持 最后，本文提出的解決思路是： 1、為了解決創(chuàng)業(yè)者的行業(yè)切入點(diǎn)的問(wèn)題，本文通過(guò)Apriori模型對(duì)企業(yè)行業(yè)關(guān)聯(lián)性進(jìn)行分析，對(duì)比本市發(fā)布的行業(yè)投入產(chǎn)出表，以確定當(dāng)前行業(yè)關(guān)聯(lián)的合理與不合理之處，，從而對(duì)創(chuàng)業(yè)行動(dòng)提供宏觀上的指導(dǎo)。 2、對(duì)于精細(xì)化與差異化服務(wù)問(wèn)題，本文通過(guò)分類(lèi)或聚類(lèi)模型對(duì)企業(yè)進(jìn)行類(lèi)別劃分，再依據(jù)企業(yè)的不同類(lèi)型進(jìn)行觀察，并給出針對(duì)不同類(lèi)型企業(yè)的差異化服務(wù)建議。 3、對(duì)于政府的戰(zhàn)略性思考不足的問(wèn)題，通過(guò)貝葉斯網(wǎng)絡(luò)等模型對(duì)企業(yè)狀態(tài)進(jìn)行分類(lèi)預(yù)測(cè)，對(duì)符合預(yù)測(cè)分類(lèi)的大學(xué)生創(chuàng)業(yè)者給出預(yù)警。通過(guò)異常點(diǎn)分析，找出值得重點(diǎn)關(guān)注的企業(yè)。 基于新公共服務(wù)理論，政府應(yīng)傾聽(tīng)大學(xué)生創(chuàng)業(yè)者的需求，才能提供對(duì)應(yīng)的服務(wù)，而客戶關(guān)系管理是提供更好的服務(wù)的一種手段。從本文的實(shí)踐來(lái)看，客戶關(guān)系管理為解決上述問(wèn)題提供了一定的支持，為服務(wù)型政府轉(zhuǎn)型提供了一定借鑒意義，為更好的服務(wù)大學(xué)生創(chuàng)業(yè)者提供了一些具體的建議。
[Abstract]:This paper first reviews the background of College Students' entrepreneurship, that is, since the expansion of college enrollment in 1999, the number of graduates has increased year by year, and the problem of employment has become increasingly severe and prominent. In the situation of more than demand for employment, entrepreneurship has gradually become a choice for many graduates, but the development of College Students' entrepreneurship is not smooth. Shanghai's foreign trade is not smooth. The College League Committee has conducted a survey on the current situation of college students in Shanghai, the will and the problems encountered, which mainly reflects the three urgent needs of the university students.
1, the overall grasp of the economic situation and the starting point of the entrepreneurial action are more and more confused by the entrepreneurs, and the government needs the government to provide macro guidance to their entrepreneurial actions.
2, for the current government support policies and services, college students are generally considered homogeneity, hoping to get more detailed support and services for different entrepreneurs.
3, after the establishment of university enterprise, we hope that we can get further support in the subsequent development process.
In combination with the requirements reflected in the above investigation and the idea of building a service-oriented government proposed by our government since 2004, the government needs to carry out public service practice under the premise of fully understanding the current needs of the government's service objects. The concept and ideal of the service-oriented government can be changed into reality only through innovation and creation, by listening to public. In order to meet the needs of the people and provide solutions, we can make further breakthroughs in the reform of the administrative system and the construction of the government itself. According to the results of the investigation and the policy support of the current government to the university students' entrepreneurship, this paper holds that the current government public service is mainly inadequate in three aspects:
1, entrepreneurs need to talk to the government, but the government is not listening enough to public needs.
2, the needs of entrepreneurs are differentiated and refined services, and the level of government services needs to be improved.
3, further support is needed after the completion of the venture. The government lacks strategic thinking.
Therefore, the main research method is to combine the new public service theory and introduce the "customer relationship management" technology in e-government, and collect the registration data of the "zero down payment" enterprise registered by all Shanghai Municipal Industry and Commerce bureaus from February 1, 2009 to 31 of 2012, and make a quantitative analysis for the government. This paper argues that CRM can provide support for government services from three aspects:
1, customer relationship management (CRM) provides a reference for a service-oriented government to obtain public demand.
2, customer relationship management provides technical solutions for service-oriented government to better serve citizens.
3, customer relationship management provides support for a service-oriented government in strategic thinking.
Finally, the solutions proposed in this paper are as follows:
1, in order to solve the business breakthrough point of the entrepreneur, this paper analyzes the enterprise industry association through the Apriori model, compares the industry input-output table published in this city, in order to determine the rationality and unreasonable of the current industry association, so as to provide macro guidance to the entrepreneurial action.
2, for fine and differentiated services, this paper divides enterprises into categories by classifying or clustering models, and then according to different types of enterprises, and gives suggestions for different types of services for different types of enterprises.
3, for the problem of the lack of strategic thinking of the government, the model of the Bayesian network is used to classify the state of the enterprise and predict the state of the enterprise, and give early warning to the entrepreneur who is in accordance with the forecast classification.
Based on the new public service theory, the government should listen to the needs of the university student entrepreneurs to provide the corresponding service, and the customer relationship management is a means to provide better service. From the practice of this article, the customer relationship management provides a certain support to solve the above problems, and provides some reference for the transformation of the service type government. Righteousness provides some concrete suggestions for better service of College Students' entrepreneurs.

【學(xué)位授予單位】：華東政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：D630;G647.38

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