本文選題：民辦高等學(xué)校 + 網(wǎng)絡(luò)輿情��； 參考：《吉林大學(xué)》2013年碩士論文

【摘要】：傳統(tǒng)媒體環(huán)境下，，輿論來(lái)源單一，而作為第四媒體的網(wǎng)絡(luò)媒體則具有開(kāi)放度高、信息量大、互動(dòng)性強(qiáng)的特點(diǎn)。占據(jù)中國(guó)網(wǎng)民將近30%比重的高等學(xué)校學(xué)生，是網(wǎng)絡(luò)輿情的主要生成力量和被影響對(duì)象。民辦高等學(xué)校的學(xué)生思想相對(duì)活躍，決定其網(wǎng)絡(luò)輿情具有一定特殊性；而民辦高校全新的辦學(xué)機(jī)制與辦學(xué)模式，也使其無(wú)法照搬公辦高等學(xué)校已有的網(wǎng)絡(luò)輿情應(yīng)對(duì)經(jīng)驗(yàn)。 網(wǎng)絡(luò)輿情是以互聯(lián)網(wǎng)為傳播平臺(tái)、以現(xiàn)實(shí)事件為基礎(chǔ)對(duì)象、以匯聚不同個(gè)體的外在意見(jiàn)所形成的群體性思想趨向，并且不斷與現(xiàn)實(shí)事件發(fā)生有利或有害的相互影響。網(wǎng)絡(luò)輿情反映民眾意愿，科學(xué)應(yīng)對(duì)網(wǎng)絡(luò)輿情可以促進(jìn)發(fā)展、創(chuàng)造和諧，反之則可能激化矛盾、引起動(dòng)蕩。加強(qiáng)網(wǎng)絡(luò)輿情應(yīng)對(duì)能力的研究，已經(jīng)成為當(dāng)今公共管理的重要研究方向之一。目前，對(duì)高校網(wǎng)絡(luò)輿情應(yīng)對(duì)能力的研究，主要集中在輿情預(yù)警、監(jiān)控、發(fā)現(xiàn)和處理等方面，而對(duì)輿情應(yīng)對(duì)能力的定量研究、評(píng)估以及應(yīng)對(duì)能力指標(biāo)體系的構(gòu)建則還沒(méi)有。 本文在學(xué)習(xí)和借鑒國(guó)內(nèi)外基于自組織原理與混沌理論等研究網(wǎng)絡(luò)輿情的先進(jìn)成果基礎(chǔ)上，結(jié)合公共管理學(xué)、政治學(xué)、心理學(xué)等學(xué)科內(nèi)容，突破傳統(tǒng)定性研究模式，確定復(fù)合、定量的研究方向，建立網(wǎng)絡(luò)輿情應(yīng)對(duì)評(píng)價(jià)指標(biāo)體系，對(duì)網(wǎng)絡(luò)輿情應(yīng)對(duì)能力進(jìn)行研究。 首先，探討當(dāng)今社會(huì)網(wǎng)絡(luò)輿情的現(xiàn)狀、背景和原因，挖掘重視網(wǎng)絡(luò)輿情管理的深層次涵義以及針對(duì)網(wǎng)絡(luò)輿情應(yīng)對(duì)能力進(jìn)行研究的重要意義。 其次，針對(duì)當(dāng)前民辦高等學(xué)校網(wǎng)絡(luò)輿情與輿情應(yīng)對(duì)的現(xiàn)狀進(jìn)行研究。通過(guò)調(diào)查問(wèn)卷的方式以及問(wèn)卷數(shù)據(jù)分析，結(jié)合民辦高校與公辦高校之間的對(duì)比，剖析現(xiàn)狀及形成原因，梳理民辦高等學(xué)校網(wǎng)絡(luò)輿情應(yīng)對(duì)的優(yōu)點(diǎn)、不足以及問(wèn)題根源。 然后，在充分認(rèn)識(shí)網(wǎng)絡(luò)輿情應(yīng)對(duì)的重要性和深入分析民辦高等學(xué)校輿情動(dòng)向和特點(diǎn)的基礎(chǔ)上，對(duì)如何應(yīng)對(duì)網(wǎng)絡(luò)輿情進(jìn)行研究，包括思想觀念、方式方法、機(jī)構(gòu)建設(shè)、規(guī)章制度、技術(shù)手段、人員素質(zhì)、重點(diǎn)應(yīng)對(duì)、應(yīng)急預(yù)案等方面。 最后，建立民辦高等學(xué)校網(wǎng)絡(luò)輿情應(yīng)對(duì)能力評(píng)價(jià)指標(biāo)體系。 網(wǎng)絡(luò)輿情應(yīng)對(duì)能力是民辦高等學(xué)校的基本能力，也是民辦高等學(xué)校管理水平與體現(xiàn)，更是評(píng)價(jià)民辦高等學(xué)校的有效參考依據(jù)。通過(guò)建立民辦高等學(xué)校網(wǎng)絡(luò)輿情應(yīng)對(duì)能力評(píng)價(jià)指標(biāo)體系提升民辦高等學(xué)校的科學(xué)決策水平，進(jìn)而實(shí)現(xiàn)應(yīng)對(duì)網(wǎng)絡(luò)輿情從被動(dòng)到主動(dòng)、從感性到理性的轉(zhuǎn)變。
[Abstract]:In the traditional media environment, public opinion comes from a single source, while the network media, as the fourth medium, has the characteristics of high openness, large amount of information and strong interaction. College students, who account for nearly 30% of Chinese Internet users, are the main generating force and affected object of network public opinion. The students' thoughts of private colleges and universities are relatively active, which determines that their network public opinion has a certain particularity, while the brand-new running mechanism and mode of running schools of private colleges and universities make it impossible to copy the existing experiences of public colleges and universities in response to network public opinion. Network public opinion is based on the Internet as the communication platform, with the real events as the basic object, to gather the external opinions of different individuals to form a group of thought trends, and continue to have a beneficial or harmful interaction with the actual events. Network public opinion reflects the will of the people. Scientific response to network public opinion can promote development and create harmony, otherwise it may intensify contradictions and cause turbulence. Strengthening the research of network public opinion coping ability has become one of the important research directions of public administration nowadays. At present, the research on the coping ability of university network public opinion mainly focuses on the aspects of public opinion warning, monitoring, discovery and processing, while the quantitative research, evaluation and the construction of coping ability index system of public opinion response ability are not yet available. On the basis of studying and drawing lessons from domestic and foreign advanced research achievements of network public opinion based on self-organization principle and chaos theory, this paper combines the contents of public management, political science, psychology and so on, breaks through the traditional qualitative research mode, and determines the compound. Quantitative research direction, set up network public opinion response evaluation index system, research network public opinion coping ability. First of all, it discusses the current situation, background and reasons of social network public opinion, excavates the deep meaning of paying attention to the network public opinion management and the significance of the research on the network public opinion coping ability. Secondly, the current situation of network public opinion and public opinion response in private colleges and universities is studied. Through the way of questionnaire and the analysis of questionnaire data, combined with the comparison between private colleges and public universities, this paper analyzes the present situation and the forming reasons, combs the advantages, shortcomings and root causes of the network public opinion of private colleges and universities. Then, on the basis of fully understanding the importance of network public opinion response and deeply analyzing the trend and characteristics of public opinion in private colleges and universities, this paper studies how to deal with network public opinion, including ideas, ways and methods, institution building, rules and regulations. Technical means, personnel quality, key response, emergency plan and so on. Finally, the evaluation index system of network public opinion coping ability of private colleges and universities is established. The network public opinion coping ability is the basic ability of the private colleges and universities, is also the management level and the embodiment of the private colleges and universities, and is the effective reference basis for evaluating the private colleges and universities. Through the establishment of the evaluation index system of network public opinion coping ability of private colleges and universities, the scientific decision-making level of private colleges and universities can be improved, and then the change of response network public opinion from passive to active, from sensibility to rationality is realized.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G647;G648.7

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 韓松洋;周五湖;范宸西;;網(wǎng)絡(luò)輿情在國(guó)外政治選舉中的作用及應(yīng)對(duì)能力分析[J];黨史博采(理論);2013年09期

本文編號(hào)：1779793