本文選題：新媒體環(huán)境 + 高校校園文化��； 參考：《華中師范大學(xué)》2013年碩士論文

【摘要】：加強(qiáng)校園文化建設(shè)對于推進(jìn)高等教育改革發(fā)展、加強(qiáng)和改進(jìn)大學(xué)生思想政治教育、全面提高大學(xué)生綜合素質(zhì),具有十分重要的意義。胡錦濤同志在清華大學(xué)建校百年時從國家戰(zhàn)略角度明確賦予了大學(xué)文化傳承和創(chuàng)新的歷史使命,這是他在肯定大學(xué)既往的社會文化發(fā)展貢獻(xiàn)力的同時對高校在新的歷史發(fā)展時期提出的新要求和新期待。大學(xué)校園精神作為大學(xué)校園文化的靈魂和核心,其德育功能的發(fā)揮和文化傳承與創(chuàng)新使命的完成,都離不開對其進(jìn)行有效傳播。隨著數(shù)字媒體技術(shù)、信息技術(shù)和移動通信技術(shù)的發(fā)展,網(wǎng)絡(luò)、手機(jī)、微博、博客等新興媒體紛紛出現(xiàn),形成了全新的媒體環(huán)境。大學(xué)校園精神要獲得有效傳播必須適應(yīng)新媒體環(huán)境的形成發(fā)展。在新媒體環(huán)境下大學(xué)校園精神傳播呈現(xiàn)出很多新的特征,例如傳播方式更具雙向交互性、傳播范圍更趨整體開放性、傳播形式更具多樣融合性、傳播時效更顯多向即時性等。 新媒體環(huán)境下大學(xué)校園精神傳播主體認(rèn)識基礎(chǔ)較好,傳播的受眾面得以極速擴(kuò)大,傳播容量日趨增大,傳播形式更加現(xiàn)代化,這些使得傳播效果得以快速提升。但我們也看到新媒體環(huán)境下校園精神傳播的重要性遭忽視、傳播難度加大、傳統(tǒng)校園精神傳播的權(quán)威被消解、校園主流網(wǎng)站吸引力受到挑戰(zhàn),同時傳播還受到來自西方和國內(nèi)敵對勢力的種種威脅。全面分析新媒體環(huán)境對大學(xué)校園精神傳播的影響對提高傳播的時效性至關(guān)重要。 面對新媒體環(huán)境下大學(xué)校園精神傳播獲得的種種機(jī)遇、受到的諸多挑戰(zhàn)和威脅,如何抓住機(jī)遇、迎接挑戰(zhàn)、應(yīng)對威脅,創(chuàng)新大學(xué)校園精神傳播途徑,是大學(xué)校園文化建設(shè)亟待解決的重大問題。在新媒體環(huán)境下大學(xué)校園精神傳播創(chuàng)新可以借助傳播學(xué)理論,從傳播要素角度出發(fā)探討傳播過程的優(yōu)化。為此可以加強(qiáng)新媒體環(huán)境下校園精神傳播隊(duì)伍建設(shè),培育新型校園精神傳播隊(duì)伍來優(yōu)化主體條件；通過開辟校園精神傳播網(wǎng)絡(luò)新平臺,整合傳統(tǒng)媒體與新媒體,倡導(dǎo)“校園公民記者”自覺傳播,設(shè)立并完善新聞發(fā)言人制度以促進(jìn)傳播媒介的融合；通過增強(qiáng)校園精神傳播啟動時效,優(yōu)化校園精神傳播運(yùn)行過程,完善校園精神傳播保障體系,強(qiáng)化校園精神傳播效果等措施以完善傳播機(jī)制來促進(jìn)校園精神傳播過程的整體有效進(jìn)行。
[Abstract]:Strengthening the construction of campus culture is of great significance to promote the reform and development of higher education, to strengthen and improve the ideological and political education of college students, and to improve the comprehensive quality of college students in an all-round way.When he founded Tsinghua University for 100 years, Comrade Hu Jintao clearly entrusted the historical mission of university culture inheritance and innovation from the perspective of national strategy.This is the new request and expectation that he put forward to the university in the new historical development period while affirming the contribution of the social and cultural development of the university in the past.As the soul and core of university campus culture, the moral education function and the completion of cultural heritage and innovation mission are inseparable from the effective dissemination of the spirit of university campus.With the development of digital media technology, information technology and mobile communication technology, network, mobile phone, Weibo, blog and other emerging media have emerged, forming a new media environment.College campus spirit must adapt to the formation and development of new media environment in order to get effective communication.In the new media environment, there are many new features in the campus spiritual communication, for example, the communication mode has more two-way interaction, the communication scope is more open, the communication forms are more diverse and integrated, and the communication time is more multi-directional and immediate, and so on.Under the new media environment, the main body of campus spiritual communication has a good understanding foundation, the popularity of communication can be expanded rapidly, the capacity of communication is increasing day by day, and the form of communication is more modern, which makes the communication effect to be rapidly improved.However, we also see that the importance of campus spiritual communication in the new media environment has been neglected, the difficulty of spreading the campus spirit has been increased, the authority of the traditional campus spiritual communication has been dispelled, and the appeal of the campus mainstream website has been challenged.At the same time, the spread was also threatened by hostile forces in the West and at home.It is very important to analyze the influence of the new media environment on the campus spiritual communication in order to improve the timeliness of communication.In the face of all kinds of opportunities, challenges and threats in the new media environment, how to seize the opportunities, meet the challenges, deal with the threats, and innovate the way of the campus spiritual communication.It is an important problem to be solved urgently in the construction of university campus culture.In the new media environment, we can explore the optimization of the communication process from the angle of communication elements with the help of the theory of communication.Therefore, we can strengthen the construction of campus spiritual communication team under the new media environment, cultivate a new campus spiritual communication team to optimize the main conditions, and integrate traditional media and new media by opening up a new network platform for campus spiritual communication.Advocate "campus citizen reporter" self-conscious communication, set up and perfect the news spokesman system to promote the integration of the media, optimize the campus spirit communication operation process by strengthening the campus spirit communication starting time,To improve the campus spirit communication security system, strengthen the campus spirit communication effect and other measures to improve the communication mechanism to promote the campus spirit communication process as a whole effective.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G641;G206

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