發(fā)布時(shí)間：2018-04-05 09:35

  本文選題：新興媒體　切入點(diǎn)：價(jià)值取向　出處：《河北師范大學(xué)》2013年碩士論文

【摘要】：在信息經(jīng)濟(jì)和新技術(shù)革命地推動(dòng)下，新興媒體地發(fā)展已經(jīng)進(jìn)入一個(gè)新時(shí)代。在這個(gè)時(shí)代，傳播的主體、客體、技術(shù)、內(nèi)容、形式及信息數(shù)量、速度、傳播觀念等都發(fā)生了革命性變化，幾乎所有的人類社會(huì)生活都受到新興媒體全面而深刻地影響。然而，新興媒體迅速發(fā)展催生出巨大的虛擬空間在與現(xiàn)實(shí)社會(huì)的融合中，在一些領(lǐng)域引發(fā)了諸多的矛盾與問題�！�90后”大學(xué)生作為使用新興媒體的主要群體，對(duì)新興媒體的依賴性和信任度頗高，所以，新興媒體對(duì)“90后”大學(xué)生的思想產(chǎn)生了全方位的影響。如何優(yōu)化新興媒體的價(jià)值取向，促進(jìn)“90后”大學(xué)生思想健康成長營造良好氛圍，是當(dāng)前研究領(lǐng)域的一項(xiàng)新課題。 本文采取理論分析與實(shí)證研究相結(jié)合的方法，在對(duì)新興媒體價(jià)值取向現(xiàn)狀、新興媒體價(jià)值取向?qū)Α?0后”大學(xué)生思想影響研究的基礎(chǔ)上，探討優(yōu)化新興媒體價(jià)值取向以促進(jìn)“90后”大學(xué)生思想健康成長的對(duì)策。 論文除引言和結(jié)論外，主要包含四個(gè)部分。 第一部分對(duì)新興媒體、價(jià)值取向、“90后”大學(xué)生等相關(guān)理論進(jìn)行了論述。新興媒體主要指以互聯(lián)網(wǎng)、數(shù)字技術(shù)等為基礎(chǔ)的新興媒介形式；價(jià)值取向在本文界定為人們基于對(duì)某種事物以及自己與這一事物相關(guān)需求和利益的認(rèn)識(shí)而進(jìn)行的價(jià)值選擇，是一種觀念活動(dòng)；“90后”大學(xué)生是出生在上世紀(jì)九十年代，沐浴著改革開放的春風(fēng)，伴隨著經(jīng)濟(jì)全球化和信息社會(huì)成長，，具有鮮明獨(dú)特的時(shí)代特征的新一代青年。 第二部分分析了當(dāng)前我國新興媒體價(jià)值取向的現(xiàn)狀。概而言之，主要有兩種表現(xiàn)形態(tài)：一是大部分新興媒體特別是主流的新興媒體作為社會(huì)主義精神文明建設(shè)的重要載體與工具，貫徹馬克思主義傳媒價(jià)值觀，積極宣傳社會(huì)主義主流意識(shí)形態(tài)，弘揚(yáng)民族精神和時(shí)代精神，注重承擔(dān)社會(huì)責(zé)任。二是某些新興媒體不加辨別地傳播西方消極思想和文化，片面追求經(jīng)濟(jì)效益和商業(yè)價(jià)值，忽視社會(huì)責(zé)任，追求感性，迎合受眾，淡化理性追求等。 第三部分分析了新興媒體價(jià)值取向?qū)Α?0后”大學(xué)生思想的影響。主要包含三個(gè)方面的內(nèi)容：一是新興媒體的無所不在和新興媒體傳播內(nèi)容的無所不包使其對(duì)“90后”大學(xué)生思想產(chǎn)生了廣泛的影響。二是新興媒體在引領(lǐng)“90后”樹立正確的價(jià)值觀念方面起到了積極地促進(jìn)作用，使其開闊了全球視野，激發(fā)了愛國情感；豐富了認(rèn)知方式，提高了創(chuàng)新意識(shí)；豐富了文娛生活，促進(jìn)了心理健康；開辟了德育途徑，提升了道德素質(zhì)。三是某些新興媒體傳播的負(fù)面信息，也對(duì)“90后”大學(xué)生的思想產(chǎn)生了不良地影響。比如，淡化意識(shí)形態(tài)宣傳，導(dǎo)致西方消極思想滲透加��；道德引導(dǎo)偏差，導(dǎo)致道德價(jià)值觀偏差；良莠不齊的傳播信息，導(dǎo)致行為失范；過度追求商業(yè)化和娛樂化，導(dǎo)致審美價(jià)值觀偏差等。 第四部分探討了優(yōu)化新興媒體價(jià)值取向促進(jìn)“90后”大學(xué)生思想健康成長的對(duì)策。包括加強(qiáng)新興媒體的管理、加強(qiáng)新興媒體的自我規(guī)范、加強(qiáng)新興媒體隊(duì)伍建設(shè)、提高“90后”大學(xué)生媒介素養(yǎng)等策略，從而使新興媒體成為引領(lǐng)“90后”大學(xué)生思想健康成長的重要平臺(tái)。 新興媒體以其自身特別的信息傳播方式使當(dāng)今的傳播環(huán)境改變，這種改變對(duì)“90后”大學(xué)生思想的影響直接而重要。因此，如何優(yōu)化新興媒體價(jià)值取向，是在新興媒體環(huán)境下做好“90后”大學(xué)生思想政治教育工作的關(guān)鍵。
[Abstract]:In the information economy and the new technology revolution, new media development has entered a new era. In this era, the spread of the main content, object, technology, quantity, form and speed of information, the concept of communication has undergone a revolutionary change, almost all of the human social life are comprehensive and new media profound influence. However, the rapid development of new media has spawned a huge virtual space in the fusion and social reality, in some areas caused many conflicts and problems. "90" students as the main groups to use new media, the new media dependence and trust degree is high, so the impact of the whole range of thought of new media for the "90" students. How to optimize the value orientation of new media, to promote the "90" College Students' thinking and healthy growth and create a good atmosphere, is the current research field A new subject.
This paper adopts the method of theoretical analysis and empirical research, the status quo on the value orientation of new media, new media value orientation of "90" ideological influence on the optimization of new media value orientation to promote the "90" College Students' thinking and healthy development countermeasures.
In addition to the introduction and conclusion, the paper mainly contains four parts.
The first part of the value of new media, orientation, "90" students and other related theories are discussed. New media mainly refers to the Internet, new media based digital technology; choose the understanding of value orientation in this paper is defined as people based on some things and things associated with the needs and interests of the the value is a concept; "90" students were born in the last century in 90s, bathed in the spring breeze of reform and opening, along with the economic globalization and the information society, has its distinctive characteristics unique to a new generation of youth.
The second part analyzes the current situation of new media value orientation in our country. In general, there are two main forms: one is the majority of emerging media, especially the mainstream new media as an important carrier and tool for the construction of socialist spiritual civilization, carry out Marx's media values, actively promote the socialist mainstream ideology, carry forward the national spirit and the spirit of the times two, pay attention to social responsibility. Some new media without discrimination of negative thoughts and the spread of western culture, the one-sided pursuit of economic benefits and commercial value, neglect of social responsibility, the pursuit of emotional, to cater to the audience, dilute the rational pursuit.
The third part analyzes the impact of new media value orientation of "90" College Students' ideology. Mainly includes three aspects: one is the Everything is contained therein. new media and new media in the dissemination of the contents of the omnipresent which has great influence on "90" College Students' thinking. Two is a new media set of values to the right the active role in leading the "90", which broadens the global vision, inspire patriotic emotion; enrich the cognitive style, improve the consciousness of innovation; to enrich the cultural life, promote mental health; open up ways of moral education, enhance the moral quality. The three is some emerging media negative information, also have a bad effect on the "90" College Students' thoughts. For example, ideological propaganda, lead to increased penetration of Western negative thoughts; moral guidance deviation caused by the The deviation of moral values; the dissemination of information between the good and the bad results in the anomie of the behavior; the excessive pursuit of commercialization and entertainment leads to the deviation of the aesthetic values.
The fourth part discusses the optimization of new media value orientation to promote the healthy growth of university students' thought 90. Including the strengthening of new media management, strengthen new media self-regulation, strengthen new media team construction, improve the "90" College Students' media literacy strategy, so that the new media become an important platform for leading the "90" College Students' ideological healthy growth.
New media in their own special way of information dissemination makes today's communication environment change, the effect of change of "90" students thought important. Therefore, how to optimize the new media value orientation, is to do the "90" students thought the key political education work in the new media environment.

【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G641

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

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本文編號(hào)：1714198