本文選題：大學(xué)生　切入點(diǎn)：媒介素養(yǎng)教育　出處：《重慶工商大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著信息時(shí)代的飛速發(fā)展，現(xiàn)代傳播技術(shù)日新月異，媒介在人們?nèi)粘Ｉ罴吧鐣?huì)發(fā)展中的作用日益突出。以互聯(lián)網(wǎng)為代表的新媒體以其多元化、娛樂(lè)性、互動(dòng)性和虛擬性等特性吸引著眾多大學(xué)生群體，并深刻的影響著他們的行為習(xí)慣。面對(duì)各種傳播媒介所帶來(lái)的紛繁龐雜的信息，，大學(xué)生的媒介素養(yǎng)只有相應(yīng)的達(dá)到更高的水平，才能滿足信息時(shí)代對(duì)大學(xué)生發(fā)展所提出的要求。因此，通過(guò)對(duì)在校大學(xué)生開(kāi)展媒介素養(yǎng)教育，提升大學(xué)生的媒介素養(yǎng)水平，不僅有助于大學(xué)生提高認(rèn)識(shí)傳媒、選擇和接觸傳媒的能力，而且有助于培養(yǎng)大學(xué)生正確解讀、甄別和判斷傳媒所提供信息的能力，從而使他們學(xué)會(huì)如何有效利用大眾傳媒資源來(lái)促進(jìn)自身發(fā)展。當(dāng)代大學(xué)生作為高校媒介素養(yǎng)教育的主體，加強(qiáng)其媒介素養(yǎng)教育，是信息時(shí)代大學(xué)生實(shí)行素質(zhì)教育的重要內(nèi)容，也是大學(xué)生適應(yīng)未來(lái)信息社會(huì)的必然要求。 早在20世紀(jì)30年代初，英國(guó)學(xué)者就已經(jīng)開(kāi)始倡導(dǎo)媒介素養(yǎng)教育的研究和實(shí)踐。歷經(jīng)半個(gè)多世紀(jì)的探索發(fā)展，西方各國(guó)不僅在媒介素養(yǎng)教育理論的研究上投入了越來(lái)越多的力量，而且已經(jīng)把一些研究理論轉(zhuǎn)變成了各具特色的教育行動(dòng)。與西方國(guó)家相比，我國(guó)真正的媒介素養(yǎng)教育研究才剛剛拉開(kāi)序幕，大多研究都還只停留在純理論角度，遠(yuǎn)未深入到社會(huì)實(shí)踐當(dāng)中，大眾對(duì)“媒介素養(yǎng)及其教育”的認(rèn)知和重視程度都還不夠，媒介素養(yǎng)教育的發(fā)展還需要在借鑒國(guó)外已有經(jīng)驗(yàn)的基礎(chǔ)上，結(jié)合本國(guó)國(guó)情在實(shí)踐中逐步探索和研究。 本文立足于新媒體時(shí)代傳媒和社會(huì)變革的基礎(chǔ)之上，綜合各項(xiàng)調(diào)查數(shù)據(jù)，分析重慶市大學(xué)生媒介素養(yǎng)及接受媒介素養(yǎng)教育的現(xiàn)狀和存在的問(wèn)題，總結(jié)出重慶市大學(xué)生媒介素養(yǎng)的特點(diǎn)，分析重慶市大學(xué)生媒介素養(yǎng)水平不高的成因以及媒介素養(yǎng)教育相關(guān)實(shí)踐實(shí)施緩慢的原因。結(jié)合時(shí)代特點(diǎn)、媒介的特殊性和重慶市大學(xué)生自身的一些特性，提出在新媒體環(huán)境下重慶市開(kāi)展大學(xué)生媒介素養(yǎng)教育、提高大學(xué)生媒介素養(yǎng)水平的一系列建議和措施，并最終形成政府、媒體、社會(huì)和高校四者配合協(xié)作共同構(gòu)建媒介素養(yǎng)教育體系的實(shí)踐策略。希望通過(guò)積極而廣泛地開(kāi)展大學(xué)生媒介素養(yǎng)教育，使大學(xué)生群體與大眾傳媒之間形成良性發(fā)展，進(jìn)一步培養(yǎng)大學(xué)生適應(yīng)信息社會(huì)的能力，完善自我全面發(fā)展。
[Abstract]:With the rapid development of the information age and the rapid development of modern communication technology, the role of media in people's daily life and social development is increasingly prominent. Interactive and fictitious characteristics attract a large number of college students, and deeply affect their behavior habits. In the face of the numerous and complicated information brought by various media, the media literacy of college students can only reach a higher level. In order to meet the requirements of the development of college students in the information age, it is not only helpful for college students to understand the media, but also to carry out media literacy education for college students to improve their media literacy level. The ability to choose and access the media is also helpful to develop the ability of college students to correctly interpret, identify and judge the information provided by the media. In order to make them learn how to make effective use of mass media resources to promote their own development. As the main body of media literacy education in colleges and universities, strengthening their media literacy education is an important content of quality education for college students in the information age. It is also an inevitable requirement for college students to adapt to the future information society. As early as 1930s, British scholars began to advocate the research and practice of media literacy education. After more than half a century of exploration and development, Western countries have not only invested more and more strength in the research of media literacy education theory, but also have transformed some research theories into educational actions with their own characteristics. The study of real media literacy education in our country has just just begun. Most of the studies are still from a purely theoretical point of view, far from going deep into social practice, and the public's cognition and attention to "media literacy and its education" are not enough. The development of media literacy education needs to explore and study gradually in practice on the basis of drawing lessons from the existing experience of foreign countries and combining with the national conditions of our country. Based on the media and social changes in the new media era, this paper analyzes the current situation and problems of media literacy and media literacy education of college students in Chongqing. This paper summarizes the characteristics of the media literacy of college students in Chongqing, analyzes the causes of the low level of the media literacy of college students in Chongqing and the reasons for the slow implementation of the relevant practice of the media literacy education in Chongqing, combining with the characteristics of the times. The particularity of the media and some characteristics of Chongqing university students themselves, this paper puts forward a series of suggestions and measures to develop the media literacy education of college students in Chongqing under the new media environment and to improve the media literacy level of university students, and finally forms the government and the media. The society and the four college students cooperate with each other to construct the practical strategy of media literacy education system. It is hoped that through actively and extensively carrying out the media literacy education of college students, the students' groups and mass media will develop in a healthy way. Further develop the ability of college students to adapt to the information society and improve their self-development in an all-round way.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：G206-4;G645.5

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