發(fā)布時(shí)間：2018-03-12 08:25

  本文選題：高校學(xué)生　切入點(diǎn)：網(wǎng)絡(luò)輿情　出處：《湖南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：高校學(xué)生網(wǎng)絡(luò)輿情是高校學(xué)生就當(dāng)前校內(nèi)外各種現(xiàn)象或問題所發(fā)表的各種情緒、態(tài)度或者意見等的總和。隨著新媒體的迅速發(fā)展，高校學(xué)生網(wǎng)絡(luò)輿情也出現(xiàn)了一些新變化、新趨勢(shì)，這種變化對(duì)高校學(xué)生的學(xué)習(xí)生活和學(xué)校的日常管理產(chǎn)生了深遠(yuǎn)影響。研究新媒體背景之下的高校學(xué)生網(wǎng)絡(luò)輿情發(fā)展，探索輿情發(fā)展的影響因素，建立有效可行的輿情引導(dǎo)對(duì)策，具有重要的理論意義和實(shí)踐價(jià)值。 本研究以2012年全年的高校學(xué)生網(wǎng)絡(luò)輿情事件為研究樣本，以期對(duì)中國高校學(xué)生網(wǎng)絡(luò)輿情的發(fā)展情況進(jìn)行把握。通過設(shè)置“高校學(xué)生對(duì)當(dāng)前網(wǎng)絡(luò)輿情主要問題的總體評(píng)價(jià)”等20個(gè)問題，該研究在湖南省內(nèi)選擇了湖南大學(xué)、湖南師范大學(xué)、湖南大眾傳媒職業(yè)技術(shù)學(xué)院進(jìn)行網(wǎng)絡(luò)調(diào)查。它們分別代表以理工為主的“985”全國重點(diǎn)綜合院校、文科為主的“211”地方師范本科院校和地方�？聘呗殞W(xué)院。調(diào)查發(fā)現(xiàn)，高校學(xué)生網(wǎng)絡(luò)輿情主要受到輿情主客體及傳播媒介、傳播過程、擬態(tài)環(huán)境的影響。在前文研究的基礎(chǔ)上，本研究描繪了高校學(xué)生網(wǎng)絡(luò)輿情演變規(guī)律圖，指出了當(dāng)前高校學(xué)生網(wǎng)絡(luò)輿情主要存在非理性輿情眾多、網(wǎng)絡(luò)謠言泛濫、輿情平臺(tái)去中心化、輿情引導(dǎo)力弱化等問題。 在對(duì)高校學(xué)生網(wǎng)絡(luò)輿情引導(dǎo)的前提與原則進(jìn)行探討后，研究發(fā)現(xiàn)，高校學(xué)生網(wǎng)絡(luò)輿情引導(dǎo)需要遵循“把握輿情引導(dǎo)時(shí)機(jī)、優(yōu)先維護(hù)學(xué)生群體利益及以間接干預(yù)為主”三大原則。結(jié)合高校學(xué)生網(wǎng)絡(luò)輿情引導(dǎo)實(shí)際，該研究進(jìn)一步提出高校學(xué)生網(wǎng)絡(luò)輿情引導(dǎo)方略包括微觀和宏觀兩個(gè)層面。微觀層面主要包括：貼近學(xué)生，積極回應(yīng)訴求；改善管理，重塑高校形象；校媒聯(lián)動(dòng)，，培育意見領(lǐng)袖；議程設(shè)置，提升引導(dǎo)能力。宏觀層面主要有：提升高校危機(jī)公關(guān)質(zhì)量；不同輿情分階段適時(shí)引導(dǎo)；構(gòu)建高校學(xué)生網(wǎng)絡(luò)輿情引導(dǎo)體系；推動(dòng)高校全媒體輿情平臺(tái)建設(shè)。
[Abstract]:College students' network public opinion is the sum total of all kinds of emotions, attitudes or opinions expressed by college students on various phenomena or problems inside and outside the university. With the rapid development of new media, there have also been some new changes in college students' network public opinion. The new trend, this kind of change has had the profound influence to the university student's study life and the school's daily management, studies the university student network public opinion development under the new media background, explores the influence factor of the public opinion development, It is of great theoretical significance and practical value to establish effective and feasible public opinion guiding countermeasures. This study takes the college students' network public opinion events in 2012 as the research sample. With a view to grasping the development of network public opinion among college students in China, the study selected Hunan University in Hunan Province by setting up 20 questions, such as "the overall evaluation of the main problems of network public opinion among college students", and so on. Hunan normal University and Hunan Mass Media Vocational and Technical College carry out network investigations. They represent the "985" national key comprehensive colleges, the "211" local normal universities and the local specialized vocational colleges, which are dominated by science and technology, respectively. College students' network public opinion is mainly influenced by the subject and object of public opinion, media, communication process and mimic environment. On the basis of the previous research, this study describes the law of the evolution of college students' network public opinion. This paper points out that there are many problems in college students' network public opinion, such as the number of irrational public opinion, the flood of network rumors, the decentralization of public opinion platform, the weakening of public opinion guiding force, and so on. After discussing the premise and principle of college students' network public opinion guidance, it is found that the university students' network public opinion guidance should follow the "grasp the opportunity of public opinion guidance". Priority is given to safeguarding the interests of students' groups and taking indirect intervention as the main "three principles." combined with college students' network public opinion to guide the reality, The research further proposes that the guiding strategy of college students' network public opinion includes micro and macro levels. The micro level mainly includes: close to the students, actively respond to the demands, improve management, reshape the image of colleges and universities, cooperate with the school media, cultivate opinion leaders; The macro level mainly includes: improving the quality of crisis public relations in colleges and universities; guiding different public opinions in stages and timely; constructing the guidance system of college students' network public opinion; promoting the construction of the whole media public opinion platform in colleges and universities.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G206;G645.5

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