發(fā)布時(shí)間：2018-03-07 22:10

  本文選題：90后大學(xué)生　切入點(diǎn)：消費(fèi)價(jià)值觀　出處：《河北師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：消費(fèi)，，是人類社會(huì)再生產(chǎn)（生產(chǎn)、分配、交換、消費(fèi)）四個(gè)環(huán)節(jié)中的末端環(huán)節(jié)，是人類社會(huì)生活的最終目的，同時(shí)也是人類進(jìn)行物質(zhì)循環(huán)生產(chǎn)的開端。馬克思曾經(jīng)指出“人從出現(xiàn)在地球舞臺上的第一天起，每天都要消費(fèi)，不管在他開始生產(chǎn)以前和生產(chǎn)期間都是一樣�！彼�，沒有消費(fèi)，人類也就無可談生存與發(fā)展。盡管，人的消費(fèi)心理、消費(fèi)行為受當(dāng)時(shí)社會(huì)生產(chǎn)力水平與個(gè)人經(jīng)濟(jì)條件影響，但是，在同一社會(huì)、同等經(jīng)濟(jì)條件下，不同消費(fèi)主體的消費(fèi)卻不一定是一致的。這是因?yàn)槿说南M(fèi)除了受經(jīng)濟(jì)條件與社會(huì)生產(chǎn)力的影響，還會(huì)受到社會(huì)消費(fèi)風(fēng)氣，傳統(tǒng)消費(fèi)習(xí)慣以及旁人消費(fèi)等諸多因素的影響。在特定的社會(huì)經(jīng)濟(jì)條件下，最終影響人類消費(fèi)的最重要的因素還是個(gè)人的消費(fèi)價(jià)值觀�？偟谜f來，人的人生觀、世界觀與價(jià)值觀決定著個(gè)人的消費(fèi)價(jià)值觀，但反過來，一個(gè)人的消費(fèi)價(jià)值觀同時(shí)也影響他已擁有的或者還未完全形成的人生觀、世界觀與價(jià)值觀。正確的消費(fèi)價(jià)值觀會(huì)促使人們形成積極健康、樂觀向上的人生理念，相反，不良的消費(fèi)價(jià)值觀則會(huì)使消費(fèi)主體步入畸形消費(fèi)的誤區(qū)，嚴(yán)重者還會(huì)導(dǎo)致道德的缺失，滑入墮落的深淵。 一個(gè)時(shí)代的青年擁有著一個(gè)時(shí)代的烙印，不同時(shí)代的大學(xué)生們擁有不同的消費(fèi)價(jià)值觀，90后大學(xué)生是這個(gè)時(shí)代的特殊消費(fèi)群體。一方面，90后大學(xué)生步入象牙塔接受大學(xué)教育，脫離了父母的干預(yù)，有了極為自主的消費(fèi)決策權(quán)；另一方面，受消費(fèi)主義與當(dāng)代不良消費(fèi)風(fēng)氣的影響，他們尚未完全成熟的消費(fèi)心理，極容易受到誘惑與影響。因此，脫離了傳統(tǒng)消費(fèi)價(jià)值觀的影響，在90后大學(xué)生中出現(xiàn)了許多崇尚個(gè)性、盲目攀比、追求品牌、奢侈等非理智的消費(fèi)行為。這種不良的消費(fèi)行為破壞著健康的校園消費(fèi)環(huán)境、這種不成熟的消費(fèi)心理導(dǎo)致畸形道德觀的蔓延、這種偏失的消費(fèi)觀念腐蝕著他們正在形成的人生觀、世界觀與價(jià)值觀。90后的這種不健康的消費(fèi)觀念不僅給個(gè)人以及家庭帶來了沉重的經(jīng)濟(jì)負(fù)擔(dān)，還影響著他們自身的身心健康發(fā)展。當(dāng)今社會(huì)，在經(jīng)濟(jì)全球化影響下，中國經(jīng)濟(jì)迅猛發(fā)展，國家在考慮GDP增長因素的同時(shí)，也一直提倡構(gòu)建節(jié)約環(huán)保型社會(huì)。作為這個(gè)時(shí)代的寵兒，90后大學(xué)生擔(dān)當(dāng)著國家未來優(yōu)秀接班人的重要角色，為了使國家更加富強(qiáng)，人民更加富裕，90后大學(xué)生的消費(fèi)價(jià)值觀教育必須受到重視，無論是家庭、社會(huì)和學(xué)校都應(yīng)當(dāng)從各方面加以疏導(dǎo)與教育。否則，這種偏頗的消費(fèi)價(jià)值觀任其發(fā)展，那么后果將不堪設(shè)想。自然，90后大學(xué)生這種非理性的消費(fèi)行為也是有諸多原因造成的，除了家長給予90后大學(xué)生經(jīng)濟(jì)方面的過度支持，還有高校對90后消費(fèi)價(jià)值觀教育的不足，以及消費(fèi)主義在校園的蔓延等許多原因直接或者間接的影響著90后大學(xué)生的消費(fèi)價(jià)值觀。對這種不健康的消費(fèi)價(jià)值觀念的糾正需要依靠國家的相關(guān)政策法規(guī)加以調(diào)節(jié)，需要依靠高校思想政治教育的改革與加強(qiáng)，需要依靠家庭長輩的健康引導(dǎo)，更重要的是90后大學(xué)生自身確立正確、健康的消費(fèi)價(jià)值觀。 本文通過對河北省部分高校90后大學(xué)生的調(diào)查研究，提煉分析調(diào)查問卷數(shù)據(jù)，總結(jié)出90后大學(xué)生的消費(fèi)現(xiàn)狀，認(rèn)為90后大學(xué)生的理性消費(fèi)價(jià)值觀仍占主流趨勢。同時(shí)，梳理了90后大學(xué)生消費(fèi)價(jià)值觀念中存在的問題，他們儲(chǔ)蓄觀念淡薄、理財(cái)意識偏弱、依賴家長性強(qiáng)以及90后的消費(fèi)傾向，從粗俗化的物質(zhì)消費(fèi)與商業(yè)化的文化消費(fèi)兩方面進(jìn)行層層剖析。進(jìn)而找出90后大學(xué)生不良消費(fèi)價(jià)值觀的形成原因及影響因素，從傳統(tǒng)消費(fèi)價(jià)值觀到如今商業(yè)社會(huì)對這個(gè)群體的影響，再到學(xué)校、家庭、社會(huì)以及90后大學(xué)生個(gè)人自身的影響等因素。針對這些問題，提出了90后大學(xué)生健康消費(fèi)價(jià)值觀教育的內(nèi)容、方法與路徑。本文的創(chuàng)作旨在引起社會(huì)對90后大學(xué)生消費(fèi)價(jià)值觀的關(guān)注，加強(qiáng)對90后大學(xué)生的消費(fèi)知識教育，優(yōu)化90后大學(xué)生的校園消費(fèi)環(huán)境，疏導(dǎo)90后大學(xué)生的消費(fèi)心理，引導(dǎo)他們進(jìn)行正確、理性的消費(fèi)行為，從而樹立和諧、綠色、健康的消費(fèi)價(jià)值觀。
[Abstract]:Is human consumption, social reproduction (production, distribution, exchange, consumption) at the end of four links in the link, is the ultimate goal of human social life, is also the beginning of material cycle of production. Marx once pointed out that "people from the first day on earth on the stage, consumption every day, no matter in before he started production and production period are the same. So, no consumption, there is no talk about human survival and development. However, people's consumption psychology, consumption behavior by the level of social productivity and personal economic conditions influence, but in the same society, equal economic conditions, different consumption subjects the consumer is not necessarily the same. This is because the consumer is not only affected by the economic conditions and social productivity, but also by social consumption atmosphere, the influence of the traditional consumption habits and other factors such as the consumption. The specific social and economic conditions, and ultimately the most important factor influencing human consumption or personal consumption values. Generally speaking, people's outlook on life, world outlook and values determines individual consumption values, but on the other hand, a person's consumption values also influence he has had or still not completely the formation of outlook on life, world outlook and values. The correct consuming values will encourage people to form a positive, optimistic outlook on life, on the contrary, misunderstanding of unhealthy consumption values will make consumers into abnormal consumption, severe cases can cause the lack of ethics, slide into the abyss.
A young age with the mark of an era, college students of different ages have different consumption values, 90 students is a special consumer groups of this era. On the one hand, 90 students into the ivory tower to accept university education from parental intervention has been extremely consumer decision-making autonomy; on the other on the one hand, under the influence of contemporary consumerism and unhealthy consumption style, their consumption psychology has not yet fully mature, extremely vulnerable to temptation and influence. Therefore, from the traditional consumer values, the individuality, the 90 students blindly, the pursuit of brand, luxury consumer behavior and other non rational. This bad consumer behavior undermines the very healthy campus consumption environment, this not mature consumer psychology lead to abnormal values spread, this deviation is their consumption concept of corrosion The formation of outlook on life, world outlook and values. The burden of 90 this unhealthy consumption concept not only to individuals and families, but also affects their physical and mental health development. Nowadays, under the influence of economic globalization, the rapid development of the national economy China, considering the GDP growth factor at the same time also, has always advocated building environment-friendly society. As the darling of the era, the important role of 90 students as the national outstanding successors of the future, in order to make the country more prosperous, more affluent people, 90 students consuming values education must be paid attention to, whether it is family, society and school should be counseling and education from the. Otherwise, this biased consumption values left unchecked, then the consequences will be unbearable to contemplate. Naturally, 90 students such irrational consumption behavior also has many The cause, in addition to the parents give excessive support 90 students and the College of economics, 90 consumer values education is insufficient, and the spread of consumerism in the campus and many other reasons directly or indirectly affect the 90 students consumption values. This kind of unhealthy consumption values to correct the need to rely on the relevant policies and regulations the state regulated, and the need to rely on reforms to strengthen the ideological and political education, need to rely on the elder of the family health guide, more important is the college students to establish the correct, healthy consumption values.
Based on the investigation of university students in Hebei province after 90, refine the questionnaire data analysis, summed up the consumption status of university students, university students think rational consumption values are still the mainstream trend. At the same time, there are sort of university students consumption values in their savings, the concept of weak, weak awareness of financial dependence, the parents of strong and 90 tendency for consumption, material consumption and commercialization from the vulgarity of cultural consumption in two aspects. The layers of analysis and then find out the reasons and factors affecting the formation of non-performing consumer values of 90 students, from the traditional consumer values to the social impact of business now for this group, and then to the school, family factors the social and personal effects of 90 students. Aiming at these problems, put forward the 90 students healthy consumption values education content and methods With the creation of this path. To arouse the society to the university students consumption values attention, strengthen consumer education for university students, optimizing 90 students campus consumption environment, the consumption of college students psychological counseling 90, guide them correctly, rational consumer behavior, so as to establish a harmonious, green, healthy consumption values.

【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G641

【引證文獻(xiàn)】

相關(guān)博士學(xué)位論文 前2條

1 陶美重;高等教育消費(fèi)研究[D];華中師范大學(xué);2007年

2 王亞南;中國語境下的消費(fèi)主義研究[D];華東師范大學(xué);2009年

本文編號：1581174