本文關(guān)鍵詞：高校德育的審美傳播策略研究　出處：《華中農(nóng)業(yè)大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 傳播策略 審美 德育 高校

【摘要】：黨的十八大報(bào)告指出：“把立德樹(shù)人作為教育的根本任務(wù),培養(yǎng)德智體美全面發(fā)展的社會(huì)主義建設(shè)者和接班人�！绷⒌聵�(shù)人,即教育事業(yè)不僅要傳授知識(shí)、培養(yǎng)能力,還要把社會(huì)主義核心價(jià)值體系融入國(guó)民教育體系之中,引導(dǎo)學(xué)生樹(shù)立正確的世界觀、人生觀、價(jià)值觀和榮辱觀。面對(duì)經(jīng)濟(jì)全球化、政治多極化、文化多元化、社會(huì)信息化、發(fā)展多樣化時(shí)代背景下的社會(huì)新矛盾、新變化和教育對(duì)象身心發(fā)展的新特點(diǎn),單向強(qiáng)力壓迫式道德教育的傳播效果十分有限,高校德育工作可以借鑒美學(xué)的理論和方法來(lái)提高傳播的效果。 本研究在傳播學(xué)視閾下,將德育視為一種特定的信息傳播活動(dòng),以高校德育為研究對(duì)象,借助文獻(xiàn)法、問(wèn)卷法、訪談法和案例法,了解大學(xué)生受傳者對(duì)高校德育傳播現(xiàn)狀的評(píng)價(jià),解析大學(xué)生受傳者在審美傳播過(guò)程中的體驗(yàn)和感受,分析影響高校德育傳播效果的審美因素,厘清高校德育的審美傳播策略內(nèi)涵和原則,重點(diǎn)研究提升高校德育效果的審美傳播策略。 高校德育的審美傳播策略,其內(nèi)涵是指在高校德育中,以情感化、互動(dòng)化、形象化為原則,將美學(xué)原理運(yùn)用于德育傳播的全過(guò)程,按照美的法則對(duì)影響德育傳播效果的主要因素進(jìn)行優(yōu)化,堅(jiān)持寓教于情,變枯燥單向的灌輸式道德說(shuō)教為生動(dòng)形象且具有美感的互動(dòng)式信息傳遞與反饋,使受傳者能夠在伴隨著審美愉悅的情境中,主動(dòng)地接受德育涵化,從而提升德育傳播效果。其核心是以“美的情感”融入“善的傳播”的全過(guò)程,使德育傳播效果“盡善盡美”。 調(diào)查數(shù)據(jù)顯示,高校德育傳播受傳者普遍認(rèn)同思想政治理論課、形勢(shì)政策報(bào)告會(huì)等途徑對(duì)自身成長(zhǎng)的積極正向影響。同時(shí),照本宣科、內(nèi)容陳舊、方式老套、不能產(chǎn)生情感共鳴、過(guò)度重復(fù)等諸多原因直接導(dǎo)致了受傳者接受德育信息時(shí)的心理阻抗。傳播者、傳播信息、傳播媒介、受傳者都是德育傳播效果的重要影響因素,各因素的審美程度高低對(duì)該因素影響德育傳播效果的促進(jìn)和抑制都有明顯的表現(xiàn)。針對(duì)這四個(gè)因素,本文提出了提升高校德育傳播效果的審美傳播策略：提升傳播者審美修養(yǎng)；增強(qiáng)德育內(nèi)容審美情趣；對(duì)德育傳播媒介進(jìn)行美的設(shè)計(jì)；對(duì)受傳者進(jìn)行普遍的審美教育。
[Abstract]:The report of the 18 National Congress of the CPC pointed out: "the fundamental task of education is to train the socialist constructors and successors who are developing morality, intelligence, body and beauty in an all-round way," that is, the education undertaking should not only impart knowledge. To cultivate the ability, we should integrate the socialist core value system into the national education system, guide students to establish a correct world outlook, outlook on life, values and outlook on honor and disgrace, and face the economic globalization, political multipolarization. Cultural diversity, social informatization, the new social contradictions, new changes and the new characteristics of the physical and mental development of the educational object under the background of the development of diversified times, the dissemination effect of unidirectional and oppressive moral education is very limited. Moral education in colleges and universities can learn from aesthetic theories and methods to improve the effect of communication. From the perspective of communication, this study regards moral education as a specific kind of information dissemination activity, taking moral education in colleges and universities as the research object, with the help of literature, questionnaire, interview and case law. To understand the evaluation of the current situation of moral education communication by college students, to analyze the experience and feeling of college students' transmissions in the process of aesthetic communication, and to analyze the aesthetic factors that affect the effect of moral education communication in colleges and universities. This paper clarifies the connotation and principle of aesthetic communication strategy of moral education in colleges and universities, and focuses on the aesthetic communication strategy to improve the effect of moral education in colleges and universities. The aesthetic communication strategy of moral education in colleges and universities means that the aesthetic principles are applied to the whole process of moral education dissemination in the process of moral education in colleges and universities, with the principles of emotion, interaction and visualization as the principle. According to the law of beauty, we optimize the main factors that affect the effect of moral education communication, insist on combining teaching with emotion, and turn the boring and one-way moral preaching into vivid and vivid interactive information transmission and feedback with aesthetic feeling. In order to improve the communication effect of moral education, the transferee can accept moral education acculturation actively in the context of aesthetic pleasure, the core of which is the integration of "beautiful emotion" into the whole process of "good communication". Make moral education spread effect "perfect and perfect". Survey data show that the spread of moral education in colleges and universities are generally accepted by the spread of ideological and political theory classes, situation and policy reports on the positive positive impact on their own growth. At the same time, according to the book, the content of the old, old-fashioned ways. The lack of emotional resonance, excessive repetition and many other reasons directly lead to the psychological impedance of the transmitters when they receive moral education information. The communicator, the dissemination of information, the media. The inheritors are the important factors that influence the effect of moral education communication, and the aesthetic degree of each factor has a significant effect on the promotion and suppression of the effect of moral education communication. In view of these four factors. This paper puts forward the aesthetic communication strategies to improve the communication effect of moral education in colleges and universities: to promote the communicator's aesthetic accomplishment; Enhance the aesthetic taste of moral education content; To carry on the beautiful design to the moral education communication medium; Carry on the general aesthetic education to the inheritors.
【學(xué)位授予單位】：華中農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：G641

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本文編號(hào)：1408823