發(fā)布時間：2018-01-04 18:10

  本文關(guān)鍵詞：基于一卡通數(shù)據(jù)的大學(xué)生消費(fèi)分析的技術(shù)路線研究與實(shí)例分析　出處：《大連醫(yī)科大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 一卡通數(shù)據(jù) 大學(xué)生 消費(fèi) 食堂 浴池

【摘要】：目的：消費(fèi)是人類通過消費(fèi)品滿足自身欲望的經(jīng)濟(jì)行為，，此類經(jīng)濟(jì)行為是當(dāng)前社會最為普遍的生活行為，大學(xué)生作為特殊的消費(fèi)群體，由于其獨(dú)特的教育經(jīng)歷和所處的校園環(huán)境，使得他們的消費(fèi)行為具有自己的特點(diǎn)。 國內(nèi)外有關(guān)消費(fèi)主題的研究有很多，但是很少有專門針對學(xué)校內(nèi)經(jīng)濟(jì)行為的研究。由于我校地處城郊，交通不夠便利等原因，我校校園內(nèi)消費(fèi)情況的分析具有一定的代表性。以往的大學(xué)生消費(fèi)的研究數(shù)據(jù)多來自問卷調(diào)查方式，數(shù)據(jù)的準(zhǔn)確性及客觀性會在一定程度上受到被調(diào)查者主觀因素的干擾。本研究數(shù)據(jù)直接源于一卡通數(shù)據(jù)中心的后臺數(shù)據(jù)庫，采用數(shù)據(jù)挖掘的模式，探求學(xué)生在校園內(nèi)經(jīng)濟(jì)行為的特點(diǎn)及不同自然特征學(xué)生的消費(fèi)差異性，為學(xué)校建設(shè)基礎(chǔ)設(shè)施及制定對學(xué)生消費(fèi)觀念的引導(dǎo)方向提供依據(jù)，并整理出可用于衛(wèi)生事業(yè)管理中各種流水賬數(shù)據(jù)轉(zhuǎn)換成可用于分析的SPSS文件的數(shù)據(jù)轉(zhuǎn)換的技術(shù)路線。 技術(shù)路線：將數(shù)據(jù)從Oracle數(shù)據(jù)庫中導(dǎo)出，從學(xué)生身份證號中提取性別，年齡等自然信息，再將以時間為序的消費(fèi)記錄整合成為每個人在校園內(nèi)不同場所的消費(fèi)信息，定義身份證號為唯一標(biāo)識，連接學(xué)生的自然信息與消費(fèi)信息生成可用于分析的SPSS文件，最后再剔除外國留學(xué)生及教職工，年齡小于16歲或大于26歲的學(xué)生，自然信息不完全的學(xué)生的記錄。 使用SPSS16.0對數(shù)據(jù)進(jìn)行錄入、整理及統(tǒng)計分析。在以往的研究中多采用均數(shù)來描述學(xué)生一般的消費(fèi)水平，但是學(xué)生的消費(fèi)數(shù)據(jù)一般呈正偏態(tài)分布，均數(shù)夸大了實(shí)際的消費(fèi)水平，所以本研究利用中位值進(jìn)行描述性分析，并采用非參數(shù)檢驗方法對不同性別、不同年級的學(xué)生的一卡通消費(fèi)總金額、食堂消費(fèi)及其所占總消費(fèi)的比例、浴池消費(fèi)之間的差異進(jìn)行比較。 實(shí)例分析： 1.我校學(xué)生2009年-2010年50%學(xué)生在校園消費(fèi)總金額在612.7元至1134.8元之間。 2.男生的一卡通消費(fèi)總金額在整體上高于女生；各年級的學(xué)生一卡通總消費(fèi)沒有顯著差異，消費(fèi)總金額的中位值無規(guī)律性變化。 3.50%的學(xué)生在食堂消費(fèi)金額在548.55元至1065元之間，占一卡通總消費(fèi)的88.46%至95.13%之間。 4.男生在食堂總消費(fèi)和在食堂消費(fèi)所占一卡通總消費(fèi)比例上整體明顯高于女生；不同年級的學(xué)生在食堂消費(fèi)、食堂消費(fèi)所占一卡通消費(fèi)比例上都沒有差異。 5.女生的浴池次消費(fèi)平均劃卡次數(shù)和每次刷卡金額都高于男生；不同年級的學(xué)生在浴池次消費(fèi)平均劃卡次數(shù)及每次刷卡金額上并無明顯不同。 結(jié)論： 1.此數(shù)據(jù)轉(zhuǎn)換與分析的技術(shù)路線可用于衛(wèi)生事業(yè)管理中各種流水型數(shù)據(jù)的分析。 2.一卡通消費(fèi)雖然能反映學(xué)生的消費(fèi)特點(diǎn)，但不能準(zhǔn)確反映學(xué)生的實(shí)際消費(fèi)水平。 3.在一卡通總消費(fèi)上，男生整體高于女生，不同年級間的學(xué)生不存在差異。 4.一卡通在食堂消費(fèi)占總消費(fèi)的比例普遍較高，說明學(xué)生使用一卡通主要用于食堂消費(fèi)。 5.女生在浴池的消費(fèi)高于男生，不同年級的學(xué)生的浴池消費(fèi)沒有差異。
[Abstract]:Objective: through human consumption of consumer goods to meet the economic behavior of their own desires, such economic behavior is the most popular social life behavior, college students as a special consumer groups, because of its unique educational experience and the campus environment, so their consumption behavior has its own characteristics.
There is a lot of research at home and abroad about the theme of consumption, but few studies have specifically addressed the economic behavior in the school. Because our school is located in the suburbs, inconvenient traffic and other reasons, is a representative of the consumption of our school campus. The research data of the previous consumption of College students from questionnaire survey accuracy and the objectivity of the data will be investigated the interference of subjective factors in a certain extent. Based on the data directly from the card data center database, using data mining models, the difference of consumption characteristics of the economic behavior of students on campus and explore different natural characteristics of students, provide the basis for the school infrastructure construction and the direction for students to develop and guide consumer attitudes, and sorted out can be used for a variety of health management in the journal data into SPSS can be used for the analysis of the The technical route of data conversion.
Technical route: the data derived from the Oracle database, extracted from the student ID number in gender, age and other natural information, then the order of time consumption records integration become everyone in different places on campus consumption information, define the ID number that uniquely identifies, even generate natural information and consumer information with students can be used for the analysis of the SPSS file, and finally eliminate foreign students and teaching staff, less than 16 years of age or older than 26 students, students with incomplete information records.
The data were recorded using SPSS16.0, analysis and statistics. In previous studies on the use of all students to describe the general level of consumption, but the consumption data of students generally positive skewness distribution, mean overstate actual consumption level, so this study use median descriptive analysis, and use of different gender non parametric test methods, students of different grades in the total amount of the card consumption, and canteen consumption accounted for the total consumption ratio, compare the difference between the consumption of the bath.
Example analysis:
1. the total amount of 50% students in our school in -2010 2009 is between 612.7 yuan and 1134.8 yuan.
2., the total consumption amount of card consumption in boys is higher than that in girls. There is no significant difference in total consumption among all grades, and the median value of total consumption is irregular.
3.50% of the students spent between 548.55 and 1065 yuan in the cafeteria, accounting for 88.46% to 95.13% of the total consumption of one card.
4., the total consumption of the boys in the mess hall and the total consumption of the card in the dining hall is significantly higher than that of the girls. There is no difference between the consumption of the students in different grades in the cafeteria and the consumption of the card consumption.
5., the average number of card trips and the amount of credit card consumption per student is higher than that of boys. There is no significant difference in the average number of card trips and the amount of credit card consumption per student.
Conclusion:
1. the technical route of this data conversion and analysis can be used for the analysis of various flow data in the management of health services.
Although the 2. one card consumption can reflect the characteristics of the students' consumption, it can not accurately reflect the actual consumption level of the students.
3. in the total consumption of one card, boys are higher than girls as a whole, and there is no difference between students in different grades.
The proportion of the 4. one card in the dining hall is generally higher than that of the total consumption, indicating that the students' use of one card is mainly used in dining hall consumption.
5. the consumption of girls in the bath is higher than that of boys, and there is no difference in the consumption of the bathtub in different grades.

【學(xué)位授予單位】：大連醫(yī)科大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G645.5;TP311.13

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