基于能力目標(biāo)的數(shù)字化資源共建共享課程設(shè)計(jì)的研究
發(fā)布時間：2018-09-09 09:39
【摘要】：根據(jù)中國互聯(lián)網(wǎng)絡(luò)信息中心《第33次中國互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r調(diào)查統(tǒng)計(jì)報告》數(shù)據(jù)顯示，截至到2013年12月，中國網(wǎng)民人數(shù)已達(dá)到6．18億，2013年全年新增5358萬網(wǎng)民，互聯(lián)網(wǎng)普及率達(dá)到45．8％，比較2012年年底上升3．7%；我國手機(jī)網(wǎng)民人數(shù)達(dá)5億，比較2012年底增加了8009萬人，接近新增1億網(wǎng)民，使用手機(jī)上網(wǎng)的人群占比由2012年底的74．5％提升至81．0％。從以上數(shù)據(jù)分析看出，中國整體網(wǎng)民規(guī)模增速持續(xù)放緩，進(jìn)入發(fā)展平臺期，而手機(jī)上網(wǎng)仍然是網(wǎng)民規(guī)模增長的主要動力。 中國是一個電子商務(wù)大國，企業(yè)對電商人才需求缺口量大，各大中專院校承擔(dān)著電商人才的主要的培養(yǎng)與輸送基地，傳統(tǒng)的教學(xué)模式與新的電商思維方式不斷地發(fā)生撞擊，陳舊的教學(xué)資源、教學(xué)模式、學(xué)習(xí)接受知識的方式影響著教學(xué)效果及人才的培養(yǎng)。本研究課題針對目前我國電子商務(wù)教育中存在的問題，特別是教學(xué)資源問題，從電子商務(wù)教育長遠(yuǎn)發(fā)展及高素質(zhì)電子商務(wù)人才的培養(yǎng)出發(fā)，結(jié)合國際教育界流行的關(guān)鍵能力結(jié)構(gòu)，探求電子商務(wù)專業(yè)的職業(yè)能力結(jié)構(gòu)的組成要素，借助混合學(xué)習(xí)環(huán)境，探求現(xiàn)代電子商務(wù)教育中如何分步驟培養(yǎng)學(xué)生綜合能力的有效方法。 通過文獻(xiàn)調(diào)查，發(fā)現(xiàn)我國對電子商務(wù)教育的研究較少，有不同層面的，各校電子商務(wù)專業(yè)的學(xué)生培養(yǎng)目標(biāo)及辦學(xué)特色有待于進(jìn)一步明晰；有關(guān)學(xué)習(xí)環(huán)境創(chuàng)設(shè)方面的研究僅僅局限于教學(xué)網(wǎng)站建設(shè)方面，而數(shù)字化資源的共建共享研究仍很缺泛；盡管大家都意識到學(xué)生綜合能力的培養(yǎng)在電子商務(wù)教育以及在我國電子商務(wù)人才培養(yǎng)中的重要性，但目前仍未有院校采取有效的措施去付諸實(shí)踐，電子商務(wù)教育在基于能力目標(biāo)的數(shù)字化資源建設(shè)方面目前沒有成功的樣式可借鑒。本研究以情境認(rèn)知理論、活動理論、分布式認(rèn)知理論、多元智能理論和教學(xué)設(shè)計(jì)理論為指導(dǎo)，分析電子商務(wù)職業(yè)能力結(jié)構(gòu)的組成要素，探討在電子商務(wù)專業(yè)課程學(xué)習(xí)中培養(yǎng)學(xué)生綜合能力的教學(xué)策略，開發(fā)設(shè)計(jì)基于能力目標(biāo)的數(shù)字化資源課程包，并初步檢驗(yàn)了該學(xué)習(xí)環(huán)境的有效性。 本研究在分析全國部分職業(yè)學(xué)校電子商務(wù)專業(yè)人才培養(yǎng)方案、電子商務(wù)師國家職業(yè)資格標(biāo)準(zhǔn)和電子商務(wù)專業(yè)畢業(yè)生可能的就業(yè)方向與工作性質(zhì)的基礎(chǔ)上，結(jié)合國際上流行的“關(guān)鍵能力”理念，將電子商務(wù)專業(yè)綜合能力組成分為專業(yè)能力、方法能力和適應(yīng)社會能力3個方面；并以《網(wǎng)絡(luò)營銷》課程為例，將這3方面能力進(jìn)行細(xì)化，建構(gòu)一個基于能力目標(biāo)數(shù)字化資源《網(wǎng)絡(luò)營銷》課程包。 在國家示范校建設(shè)的大環(huán)境中，聯(lián)合全國多所創(chuàng)建國家示范性職業(yè)學(xué)校的專業(yè)老師、電子商務(wù)企業(yè)專業(yè)人士及有關(guān)技術(shù)公司，圍繞著所形成的《網(wǎng)絡(luò)營銷》課程能力結(jié)構(gòu)，分析可利用的各類學(xué)習(xí)資源及學(xué)習(xí)需求，科學(xué)設(shè)計(jì)教學(xué)主題、教學(xué)活動及過程、評價方法等，在此基礎(chǔ)上，設(shè)計(jì)了基于能力目標(biāo)的數(shù)字化資源《網(wǎng)絡(luò)營銷》課程。該課程資源包括兩塊：一是課程資源知識點(diǎn)積件庫，二是通用主題素材庫；這兩部分之間互相聯(lián)系，相互作用，相互融合的，共同形成了促進(jìn)學(xué)生綜合能力發(fā)展的數(shù)字化資源課程包。其中：知識點(diǎn)積件庫包括能力標(biāo)準(zhǔn)、工作流程、學(xué)習(xí)任務(wù)、知識點(diǎn)積件、實(shí)訓(xùn)任務(wù)、實(shí)訓(xùn)評價，積件化教師授課用電子教案PPT文件，，在試題庫管理平臺中運(yùn)行的測試練習(xí)題；通用主題素材庫包括行業(yè)標(biāo)準(zhǔn)文檔、實(shí)訓(xùn)項(xiàng)目方案、教學(xué)案例文檔、考試考核試題和技能競賽方案。 本研究得到了電子商務(wù)專業(yè)綜合能力和《網(wǎng)絡(luò)營銷》課程綜合能力的組成要素，設(shè)計(jì)了基于能力目標(biāo)的數(shù)字化資源《網(wǎng)絡(luò)營銷》課程資源包，并初步檢驗(yàn)這種課程資源包在培養(yǎng)學(xué)生的網(wǎng)絡(luò)運(yùn)營能力、網(wǎng)絡(luò)推廣能力、市場分析能力、客戶服務(wù)能力、方案策劃能力數(shù)據(jù)營銷能力、分析與解決問題能力、遷移能力、表達(dá)與協(xié)作能力和信息能力等方面是有效的。
[Abstract]:According to the statistics of the 33rd China Internet Development Survey, the number of Internet users in China has reached 618 million by December 2013, with an Internet penetration rate of 45.8% in 2013, up 3.7% from the end of 2012, and 500 million mobile phone users in China. Compared with the end of 2012, there was an increase of 8.09 million Internet users, nearly 100 million new Internet users. The proportion of people using mobile phones to access the Internet increased from 74.5% at the end of 2012 to 81.0%.
China is a big country of e-commerce. There is a large demand gap for e-commerce talents in enterprises. Colleges and universities undertake the main training and transportation base for e-commerce talents. In view of the existing problems in e-commerce education in China, especially the problems of teaching resources, this research starts from the long-term development of e-commerce education and the cultivation of high-quality e-commerce talents, and combines the key competence structure prevalent in the international educational circles to explore the professional competence structure of e-commerce specialty. With the help of blended learning environment, this paper explores the effective method of how to train students'comprehensive ability step by step in modern e-commerce education.
Through literature survey, we find that there are few researches on E-commerce education in China, and there are different levels. The training objectives and characteristics of E-commerce students in different schools need to be further clarified. The research on the creation of learning environment is only limited to the construction of teaching websites, while the research on the co-construction and sharing of digital resources is still very much. Although everyone is aware of the importance of the cultivation of students'comprehensive ability in e-commerce education and the cultivation of e-commerce talents in China, there are still no effective measures taken by colleges and universities to put it into practice, and there is no successful mode to borrow for e-commerce education in the construction of digital resources based on ability objectives. Guided by Situational Cognition Theory, Activity Theory, Distributed Cognition Theory, Multiple Intelligences Theory and Instructional Design Theory, this study analyzes the components of the professional competence structure of e-commerce, explores the teaching strategies for cultivating students'comprehensive competence in the course learning of e-commerce, and develops and designs digital capital based on competence objectives. The source course package is a preliminary examination of the effectiveness of the learning environment.
Based on the analysis of the training program of e-commerce professionals in some vocational schools in China, the national professional qualification standards of e-commerce teachers and the possible employment direction and work nature of e-commerce graduates, and the international popular concept of "key competencies", this paper divides the comprehensive competence of e-commerce professionals into professions. Ability, methodological ability and adaptability to society are three aspects, and taking the course of Network Marketing as an example, we refine these three aspects and construct a course package of Digital Resources < Network Marketing > based on capability objectives.
In the context of the construction of the national model schools, we should combine with the professional teachers, e-commerce professionals and relevant technology companies of many national model vocational schools to analyze the available learning resources and learning needs, scientifically design teaching themes and teaching activities around the Curriculum Competence Structure of "network marketing". On this basis, we design a course of digital resources < network marketing > based on ability objectives. The course resources include two parts: one is the knowledge point Integrable Ware Library of curriculum resources, the other is the general subject material library; the two parts are interrelated, interacted and fused to form a comprehensive promotion of students. Digital Resource Course Package for Competence Development. Knowledge Point Integral Ware includes competence standards, workflow, learning tasks, knowledge Point Integral Ware, training tasks, training evaluation, PPT files for integrable ware teachers'teaching, test exercises run in the test question database management platform; General Theme Material Bank includes industry standard text; File, training project plan, teaching case document, examination examination questions and skill competition plan.
In this study, we get the components of the comprehensive ability of e-commerce major and the comprehensive ability of the course "network marketing". We design a digital resource "network marketing" course resource package based on the ability goal, and preliminarily test this course resource package in training students'network operation ability, network promotion ability, market analysis ability, customer service. Ability, program planning ability, data marketing ability, analysis and problem solving ability, migration ability, expression and collaboration ability and information ability are effective.
【學(xué)位授予單位】：廣東技術(shù)師范學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G434;F713.36-4
本文編號：2232009
[Abstract]:According to the statistics of the 33rd China Internet Development Survey, the number of Internet users in China has reached 618 million by December 2013, with an Internet penetration rate of 45.8% in 2013, up 3.7% from the end of 2012, and 500 million mobile phone users in China. Compared with the end of 2012, there was an increase of 8.09 million Internet users, nearly 100 million new Internet users. The proportion of people using mobile phones to access the Internet increased from 74.5% at the end of 2012 to 81.0%.
China is a big country of e-commerce. There is a large demand gap for e-commerce talents in enterprises. Colleges and universities undertake the main training and transportation base for e-commerce talents. In view of the existing problems in e-commerce education in China, especially the problems of teaching resources, this research starts from the long-term development of e-commerce education and the cultivation of high-quality e-commerce talents, and combines the key competence structure prevalent in the international educational circles to explore the professional competence structure of e-commerce specialty. With the help of blended learning environment, this paper explores the effective method of how to train students'comprehensive ability step by step in modern e-commerce education.
Through literature survey, we find that there are few researches on E-commerce education in China, and there are different levels. The training objectives and characteristics of E-commerce students in different schools need to be further clarified. The research on the creation of learning environment is only limited to the construction of teaching websites, while the research on the co-construction and sharing of digital resources is still very much. Although everyone is aware of the importance of the cultivation of students'comprehensive ability in e-commerce education and the cultivation of e-commerce talents in China, there are still no effective measures taken by colleges and universities to put it into practice, and there is no successful mode to borrow for e-commerce education in the construction of digital resources based on ability objectives. Guided by Situational Cognition Theory, Activity Theory, Distributed Cognition Theory, Multiple Intelligences Theory and Instructional Design Theory, this study analyzes the components of the professional competence structure of e-commerce, explores the teaching strategies for cultivating students'comprehensive competence in the course learning of e-commerce, and develops and designs digital capital based on competence objectives. The source course package is a preliminary examination of the effectiveness of the learning environment.
Based on the analysis of the training program of e-commerce professionals in some vocational schools in China, the national professional qualification standards of e-commerce teachers and the possible employment direction and work nature of e-commerce graduates, and the international popular concept of "key competencies", this paper divides the comprehensive competence of e-commerce professionals into professions. Ability, methodological ability and adaptability to society are three aspects, and taking the course of Network Marketing as an example, we refine these three aspects and construct a course package of Digital Resources < Network Marketing > based on capability objectives.
In the context of the construction of the national model schools, we should combine with the professional teachers, e-commerce professionals and relevant technology companies of many national model vocational schools to analyze the available learning resources and learning needs, scientifically design teaching themes and teaching activities around the Curriculum Competence Structure of "network marketing". On this basis, we design a course of digital resources < network marketing > based on ability objectives. The course resources include two parts: one is the knowledge point Integrable Ware Library of curriculum resources, the other is the general subject material library; the two parts are interrelated, interacted and fused to form a comprehensive promotion of students. Digital Resource Course Package for Competence Development. Knowledge Point Integral Ware includes competence standards, workflow, learning tasks, knowledge Point Integral Ware, training tasks, training evaluation, PPT files for integrable ware teachers'teaching, test exercises run in the test question database management platform; General Theme Material Bank includes industry standard text; File, training project plan, teaching case document, examination examination questions and skill competition plan.
In this study, we get the components of the comprehensive ability of e-commerce major and the comprehensive ability of the course "network marketing". We design a digital resource "network marketing" course resource package based on the ability goal, and preliminarily test this course resource package in training students'network operation ability, network promotion ability, market analysis ability, customer service. Ability, program planning ability, data marketing ability, analysis and problem solving ability, migration ability, expression and collaboration ability and information ability are effective.
【學(xué)位授予單位】：廣東技術(shù)師范學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G434;F713.36-4
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