本文選題：《京報(bào)副刊》 + 廣告欄　； 參考：《江西社會(huì)科學(xué)》2010年01期

【摘要】：20世紀(jì)20年代大學(xué)學(xué)術(shù)與現(xiàn)代大眾傳媒的復(fù)雜關(guān)系,一直是副刊研究的一個(gè)熱點(diǎn)。大眾傳媒如何參與并推動(dòng)大學(xué)學(xué)術(shù)的開(kāi)展,以及大學(xué)學(xué)術(shù)精神對(duì)大眾傳媒文化品格的形成所起到的作用等,都是非常重要的問(wèn)題。本文在深入歷史語(yǔ)境的前提下,通過(guò)《京報(bào)副刊》廣告欄來(lái)透視這一獨(dú)特的雙向文化交流活動(dòng),探究《京報(bào)副刊》廣告欄對(duì)北京大學(xué)研究所國(guó)學(xué)門(mén)學(xué)術(shù)活動(dòng)的媒體支持,闡明現(xiàn)代大眾傳媒的學(xué)術(shù)動(dòng)員機(jī)制,以及這種機(jī)制反過(guò)來(lái)對(duì)《京報(bào)副刊》自身文化品格與學(xué)術(shù)風(fēng)貌的定型作用。
[Abstract]:The complicated relationship between academic and modern mass media in 1920s has always been a hot topic in supplement research. How the mass media participate in and promote the academic development of the university, and the role of the academic spirit of the university in the formation of the cultural character of the mass media are all very important issues. On the premise of deep historical context, this paper analyzes the unique two-way cultural exchange activity through the advertisement column of Beijing newspaper Supplement, and probes into the media support of the advertisement column to the academic activities of the Institute of Chinese Studies of Peking University. This paper expounds the academic mobilization mechanism of modern mass media and its role in shaping the cultural character and academic style of Beijing newspaper Supplement.
【作者單位】： 南京理工大學(xué)人文學(xué)院;復(fù)旦大學(xué)中文系;
【分類(lèi)號(hào)】：G122;G206
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本文編號(hào)：2064776