本文選題：央視 + 開心學國學　； 參考：《電視研究》2013年02期

【摘要】：正中央電視臺《開心辭典》特別節(jié)目《開心學國學》一直提倡"開心學"的節(jié)目創(chuàng)新品牌理念,第一季自2009年7月13日播出,第二季從2012年3月5日開始,繼續(xù)主打影響力和收視率,節(jié)目制作精益求精,內(nèi)容妙趣橫生。本文以第一季為主,結(jié)合第二季,對《開心學國學》節(jié)目的創(chuàng)新策略進行研究,試圖為傳承中國文化的電視國學類節(jié)目發(fā)展提供一份較為典型的分析樣本。一、節(jié)目表現(xiàn)形式創(chuàng)新以往的國學節(jié)目大多以講座類為主,而《開心學國學》充分采用了電視競賽形式,過程性與懸念性并存。同時,在節(jié)目舞臺設(shè)計、
[Abstract]:CCTV's "Happy Dictionary" special program "Happy Learning" has been advocating "Happy Learning" program innovation brand concept. The first season was broadcast on July 13, 2009, and the second season began on March 5, 2012. Continue to focus on influence and ratings, program production excellence, interesting content. This paper mainly focuses on the first season, combined with the second season, to study the innovative strategies of the "Happy Learning Chinese Studies" program, in order to provide a more typical analysis sample for the development of the TV Chinese study program which inherits Chinese culture. The main contents are as follows: (1) the form of program expression is innovated. Most of the traditional Chinese studies programs are mainly lectures, while "Happy Learning" fully adopts the form of TV competition, and the process and suspense coexist. At the same time, in the program stage design,
【作者單位】： 浙江大學城市學院;
【分類號】：G222
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本文編號：2035748