大學(xué)生創(chuàng)業(yè)動力影響因素的研究
[Abstract]:Since the beginning of the 21st century, China's economy has made remarkable achievements, and more colleges and universities have begun to expand their enrollment scale. This has made the number of college graduates in China climb year after year, and the employment situation has gradually become grim. The difficult employment of college students has aroused the general concern of the society. In this situation, all levels of government and local colleges and universities have proposed to promote college students to start a business, so as to promote employment. But the reality is that Chinese college students have a very low rate of entrepreneurship. What causes some college students to choose to start a business while others do not? This is because from entrepreneurial awareness to entrepreneurial activities need to experience a complex psychological process from "thinking" to "doing", the key factor in this process is entrepreneurial motivation. Therefore, exploring the influencing factors of college students' entrepreneurial motivation can better understand the motivation of college students' entrepreneurial activities, thus providing a good starting point for continuing research on college students' entrepreneurial activities. At present, under the background of entrepreneurship in China, the research of college students' entrepreneurship by domestic experts and scholars is more qualitative from the perspective of theory, which indicates that the research on the relationship between entrepreneurial activities and entrepreneurial motivation is not deep enough. And the previous research group on entrepreneurship did not attach great importance to the higher education of college students. Based on the above problems, this study is based on the theory of influencing factors of entrepreneurial motivation, and aims at the full-time undergraduate students of all kinds of colleges and universities in Shanxi Province as the target group. This paper constructs and validates the theoretical model of the influencing factors of college students' entrepreneurial motivation at present. Based on the theoretical model, the questionnaire on the influencing factors of college students' entrepreneurial motivation is compiled as the basic research tool, and the results of data analysis are obtained. The conclusions are as follows: (1) the external entrepreneurial motivation of college students has a greater impact on the entrepreneurial motivation of college students, and the degree of influence of entrepreneurial ability, entrepreneurial support policy and entrepreneurial culture on the external entrepreneurial motivation of college students is the greatest, and the influence of entrepreneurial ability, entrepreneurial support policy and entrepreneurial culture is the greatest. Entrepreneurship education and achievement motivation have the greatest influence on college students' internal entrepreneurial motivation. This conclusion further clarifies the key influencing factors of college students' entrepreneurial motivation and the degree of influence of each influencing factor on college students' entrepreneurial motivation. (2) there is no significant difference in gender and origin of students' entrepreneurial motivation, but there are significant differences in school, major category, grade, family income, other colleges and universities in 211 colleges and universities, while there are no significant differences in the motivation of students' entrepreneurship in terms of gender and the origin of their students. Major categories, liberal arts and science; grade, four, one, two, three; family income, 6- one hundred thousand 10- one hundred and fifty thousand 3-615 million more than 30, 000 or less. According to the above conclusions, this paper puts forward five countermeasures to improve college students' entrepreneurial motivation: perfecting fund supporting policy, providing entrepreneurial security, establishing entrepreneurial organization platform and perfecting entrepreneurial service; Improve the mode of teaching and training, strengthen entrepreneurship education, create an atmosphere of entrepreneurship culture, provide encouragement and support, enhance their comprehensive quality, improve self-confidence in entrepreneurship. The conclusions and suggestions of this paper provide theoretical support and methodological inspiration for improving college students' entrepreneurial motivation and promoting college students' entrepreneurial activities, and also bring new ideas for continuing research on college students' entrepreneurship. It is of great practical significance to promote more college students to realize independent entrepreneurship and to solve the difficult problem of difficult employment of college students.
【學(xué)位授予單位】:山西財經(jīng)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:G647.38
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