【摘要】：隨著時代的更替、社會的進(jìn)步、科學(xué)技術(shù)的發(fā)展,手機(jī)網(wǎng)絡(luò)從2G到4G的飛躍,手機(jī)上網(wǎng)正在逐漸地影響著人們的生活。而微信作為眾多手機(jī)社交軟件中的佼佼者,引領(lǐng)著網(wǎng)絡(luò)社交媒體的趨勢。微信“朋友圈”作為微信最重要的功能之一,深受高校大學(xué)生群體的喜愛,獲得了廣泛的使用及支持。大學(xué)生群體表示,微信“朋友圈”的信息量大、內(nèi)容豐富、傳播速度快、形式多樣化,并且兼具公開性與私密性,在很大程度上影響著大學(xué)生的思想、行為及日常生活。習(xí)近平總書記在2016年的全國高校思想政治工作會議上強(qiáng)調(diào),“要運(yùn)用新媒體新技術(shù)使工作活起來,推動思想政治工作傳統(tǒng)優(yōu)勢同信息技術(shù)高度融合”�？梢�,如何使二者親密融合,如何運(yùn)用新媒體、新技術(shù)使高校思想政治教育更具時代性與吸引力,已經(jīng)成為思想政治教育領(lǐng)域乃至教育界關(guān)注的熱點(diǎn)問題。文章首先在運(yùn)用文獻(xiàn)研究法對微信“朋友圈”與高校思想政治教育國內(nèi)外相關(guān)文獻(xiàn)進(jìn)行廣泛閱讀的基礎(chǔ)上,從微信“朋友圈”及高校思想政治教育相關(guān)概念出發(fā),基本厘清微信“朋友圈”同高校思想政治教育之間的關(guān)系。其次,運(yùn)用問卷調(diào)查法對重慶市內(nèi)6所高等院校進(jìn)行了實(shí)地調(diào)查研究,了解分析當(dāng)前大學(xué)生群體使用微信“朋友圈”的現(xiàn)狀,歸納微信“朋友圈”對高校思想政治教育產(chǎn)生的多方面影響,其多元化傾向、娛樂化傾向以及隱私化傾向都在一定程度上消減著高校思想政治教育的實(shí)際效果。再者,進(jìn)一步探明運(yùn)用微信“朋友圈”開展高校思想政治教育既是必要的,也是可行的。一方面,從微信“朋友圈”給高校思想政治教育帶來的機(jī)遇與挑戰(zhàn),證明運(yùn)用微信“朋友圈”開展高校思想政治教育是必要的;另一方面,從大學(xué)生對微信“朋友圈”的認(rèn)可度、微信“朋友圈”可以承載豐富的高校思想政治教育信息、大學(xué)生普遍愿意與教育者在微信“朋友圈”內(nèi)互動,三個方面證明運(yùn)用微信“朋友圈”開展高校思想政治教育是可行的。最后,基于上述文獻(xiàn)研究與調(diào)查分析進(jìn)行綜合分析,針對如何運(yùn)用微信“朋友圈”開展高校思想政治教育從四個方面進(jìn)行了路徑探索:一是加強(qiáng)大學(xué)生微信“朋友圈”使用行為的引導(dǎo)與教育;二是利用微信“朋友圈”的具體功能開展高校思想政治教育;三是完善監(jiān)督管理機(jī)制以優(yōu)化大學(xué)生微信“朋友圈”環(huán)境;四是加強(qiáng)微信“朋友圈”影響下高校思想政治教育隊(duì)伍建設(shè)。在探討有效路徑的同時,也進(jìn)一步揭示了微信“朋友圈”能夠推動高校思想政治教育的創(chuàng)新發(fā)展。
[Abstract]:With the change of the times, the progress of society, the development of science and technology, the leap of mobile phone network from 2G to 4G, the mobile phone Internet is gradually affecting people's lives. WeChat, as the leader of many mobile social software, leads the trend of social media. As one of the most important functions of WeChat, WeChat is deeply loved by college students and has been widely used and supported. College students said that WeChat's "circle of friends" has a large amount of information, rich content, fast spread speed, diversified forms, and has both openness and privacy, which to a great extent affects the thinking, behavior and daily life of college students. General Secretary Xi Jinping stressed at the 2016 National Conference on ideological and political work in Colleges and Universities that "it is necessary to use new media and new technologies to make work live and to promote the integration of traditional advantages of ideological and political work with information technology." It can be seen that how to make the two intimate fusion, how to use new media and new technology to make ideological and political education in colleges and universities more contemporary and attractive, has become a hot issue in the field of ideological and political education and even in the field of education. Firstly, based on the extensive reading of WeChat's "circle of friends" and the related documents of ideological and political education in colleges and universities, the article starts from the "circle of friends" of WeChat and the related concepts of ideological and political education in colleges and universities. Basically clarify the relationship between WeChat's "circle of friends" and ideological and political education in colleges and universities. Secondly, by using the method of questionnaire investigation, this paper makes a field investigation on 6 colleges and universities in Chongqing to understand and analyze the current situation of university students using WeChat's "circle of friends". This paper sums up the influence of WeChat's "circle of friends" on ideological and political education in colleges and universities in many aspects. Its diversification tendency, entertainment tendency and privacy tendency all reduce the actual effect of ideological and political education in colleges and universities to a certain extent. Furthermore, it is necessary and feasible to use WeChat's "circle of friends" to carry out ideological and political education in colleges and universities. On the one hand, from the opportunities and challenges brought by WeChat's "circle of friends" to ideological and political education in colleges and universities, it proves that it is necessary to use WeChat's "circle of friends" to carry out ideological and political education in colleges and universities. On the other hand, from the university students' recognition of WeChat's "circle of friends", WeChat "circle of friends" can carry abundant information of ideological and political education in colleges and universities, and college students are generally willing to interact with educators in WeChat's "circle of friends". Three aspects prove that it is feasible to use WeChat's "friend circle" to develop ideological and political education in colleges and universities. Finally, based on the above literature research and investigation and analysis for comprehensive analysis, Aiming at how to use WeChat's "friend circle" to carry out ideological and political education in colleges and universities, this paper probes into the following four aspects: first, strengthening the guidance and education of college students' WeChat "friend circle" using behavior; The second is to use the specific function of WeChat's "circle of friends" to carry out ideological and political education in colleges and universities, and the third is to perfect the supervision and management mechanism to optimize the "circle of friends" environment of college students' WeChat. Fourth, strengthen the WeChat "circle of friends" under the influence of ideological and political education team construction. It also reveals that WeChat's "circle of friends" can promote the innovation and development of ideological and political education in colleges and universities.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G641

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