【摘要】：自媒體是指私人化、平民化、普泛化、自主化的傳播者,以現(xiàn)代化、電子化的手段,向不特定的大多數(shù)或者特定的單個人傳遞規(guī)范性及非規(guī)范性信息的新媒體的總稱,也叫“個人媒體”。隨著科技水平的提高,自媒體廣泛應(yīng)用于現(xiàn)實(shí)生活中,微信、微博、QQ\美拍等一系列新客戶端平臺在高校逐漸推廣。本文在探討自媒體與思想政治教育的基礎(chǔ)上,重點(diǎn)研究自媒體對高校思想政治教育產(chǎn)生消極影響及原因,并針對存在的消極影響試圖找到操作性的彌補(bǔ)措施。正文包括四個部分:第一部分是緒論,主要闡述了選題目的及意義,分析國內(nèi)外有關(guān)自媒體與思想政治教育的研究現(xiàn)狀,指出本文的研究方法及創(chuàng)新點(diǎn)。第二部分闡述自媒體的內(nèi)涵、特征及功能,并且分析了自媒體與思想政治教育的關(guān)系,自媒體是思想政治教育的新型載體,思想政治教育促進(jìn)自媒體健康發(fā)展。第三部分闡述了自媒體對高校思想政治教育的影響及原因。首先,從四個方面論述自媒體對高校思想政治教育的積極影響,如:為高校思想政治教育的主客體互動提供新的平臺;拓展高校思想政治教育的工作空間;改進(jìn)高校思想政治教育的工作方式;為高校思想政治教育提供新的傳播渠道。其次,從三個方面分析自媒體對高校思想政治教育的消極影響,如:不利于大學(xué)生思想政治素質(zhì)的培養(yǎng);使高校思想政治教育工作難度增大;使思想政治教育環(huán)境復(fù)雜化。最后,從三個方面分析自媒體對高校思想政治教育產(chǎn)生消極影響的原因,如:教育主客體的媒介素養(yǎng)缺失;學(xué)生對自媒體的重視不夠;自媒體自身信息傳播的易碎化。第四部分主要闡述了消除自媒體對高校思想政治教育消極影響的對策。首先,更新高校思想政治教育者的教育理念:創(chuàng)新思想政治教育者的自媒體教育理念,確立思想政治教育“雙主體”的互動理念,完善載體合力理念。其次,提高師生的媒介素養(yǎng):提高教師的自媒體運(yùn)用能力,提高高校學(xué)生甄別自媒體信息的能力。最后,加強(qiáng)對自媒體的日常管理和輿情應(yīng)對:加強(qiáng)自媒體平臺管理,提高高校自媒體網(wǎng)絡(luò)輿情應(yīng)對能力。
[Abstract]:Self-media refers to the general name of the new media that convey normative and non-normative information to a non-specific majority or a specific individual by means of modernization and electronic means by means of privatizing, popularizing, popularizing and autonomous communicators. Also called personal media. With the improvement of science and technology, self-media is widely used in real life, WeChat, Weibo, QQ, etc. A series of new client platforms are gradually popularized in colleges and universities. Based on the discussion of self-media and ideological and political education, this paper focuses on the negative influence of self-media on ideological and political education in colleges and universities and the reasons, and tries to find practical remedial measures against the existing negative effects. The main body consists of four parts: the first part is the introduction, mainly expounds the purpose and significance of the topic, analyzes the domestic and foreign research status of self-media and ideological and political education, and points out the research methods and innovative points of this paper. The second part expounds the connotation, characteristics and functions of self-media, and analyzes the relationship between self-media and ideological and political education. Self-media is a new carrier of ideological and political education, and ideological and political education promotes the healthy development of self-media. The third part expounds the influence and reasons of self-media on ideological and political education in colleges and universities. Firstly, it discusses the positive influence of self-media on ideological and political education in colleges and universities from four aspects, such as: providing a new platform for the interaction of subject and object in ideological and political education in colleges and universities, expanding the working space of ideological and political education in colleges and universities; To improve the working mode of ideological and political education in colleges and universities, and to provide a new channel of communication for ideological and political education in colleges and universities. Secondly, it analyzes the negative influence of the media on the ideological and political education in colleges and universities from three aspects, such as: not conducive to the cultivation of college students' ideological and political quality; to make the ideological and political education work more difficult; to complicate the environment of ideological and political education. Finally, this paper analyzes the reasons for the negative influence of self-media on ideological and political education in colleges and universities from three aspects, such as: the lack of media literacy of the subject and object of education; the insufficient attention of students to self-media; the fragilization of self-media information dissemination. The fourth part mainly expounds the countermeasures to eliminate the negative influence of self-media on ideological and political education in colleges and universities. First of all, we should renew the educational ideas of ideological and political educators in colleges and universities: innovate the self-media educational ideas of ideological and political educators, establish the interactive idea of "double subjects" in ideological and political education, and perfect the concept of resultant forces of carriers. Secondly, improve the media literacy of teachers and students: improve teachers' ability to use self-media, and improve the ability of students in colleges and universities to discriminate media information. Finally, strengthen the daily management of self-media and public opinion response: strengthen the self-media platform management, improve the self-media network public opinion coping ability.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G641

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