本文選題：大學(xué)生 + 微信新聞�。� 參考：《鄭州大學(xué)》2017年碩士論文

【摘要】：隨著微信的不斷發(fā)展和影響力的擴(kuò)大,微信對(duì)于用戶的意義已不再局限于“社交工具”,尤其是微信公眾平臺(tái)推出之后,用戶可以通過微信訂閱號(hào)獲取新聞,還可以通過微信朋友圈和好友間消息發(fā)送的方式分享各種新聞鏈接,微信的媒體功能越來越凸顯。移動(dòng)化的新聞消費(fèi)模式得益于移動(dòng)化硬件和軟件的發(fā)展,微信新聞消費(fèi)越來越普及。微信新聞在信息傳播過程中扮演著越來越重要的角色,對(duì)受眾尤其是大學(xué)生的新聞消費(fèi)產(chǎn)生著潛移默化的影響。本文以微信新聞為研究對(duì)象,從新聞消費(fèi)的視角,以年輕人中的大學(xué)生群體作為調(diào)查對(duì)象。通過梳理相應(yīng)參考文獻(xiàn),對(duì)相關(guān)概念進(jìn)行了闡述,采用深度訪談法和問卷調(diào)查法對(duì)大學(xué)生微信用戶新聞消費(fèi)情況進(jìn)行了系統(tǒng)的調(diào)查,共獲得有效研究樣本502份。對(duì)于調(diào)查問卷的統(tǒng)計(jì)結(jié)果,本文以使用與滿足理論、馬斯洛需求層次理論和經(jīng)濟(jì)學(xué)中相關(guān)消費(fèi)理論等為理論基礎(chǔ),主要從載體、媒體和受眾三個(gè)層面分析大學(xué)生微信用戶的新聞消費(fèi)現(xiàn)狀。通過以上研究可以發(fā)現(xiàn):對(duì)大學(xué)生群體而言,微信新聞消費(fèi)具有廣泛的時(shí)間和空間分布;對(duì)微信新聞的消費(fèi)以閱讀行為為主,社交行為為輔。載體的便捷性和豐富性與大學(xué)生微信新聞消費(fèi)呈正相關(guān);感知媒體的特征和對(duì)媒體美譽(yù)度、知名度、內(nèi)容、形式等的評(píng)價(jià)對(duì)大學(xué)生微信新聞消費(fèi)產(chǎn)生正向影響;大學(xué)生參與、選擇、競(jìng)爭(zhēng)、從眾、形象、壓力、習(xí)慣等消費(fèi)心理對(duì)微信新聞消費(fèi)影響較大。針對(duì)微信新聞消費(fèi)在滿足大學(xué)生需求方面存在的一些不足,本文主要從提升新聞消費(fèi)的互動(dòng)性與參與度、平衡強(qiáng)制推送與用戶的消費(fèi)習(xí)慣、調(diào)和新聞消費(fèi)的及時(shí)性與可信度、注重新技術(shù)的應(yīng)用以及產(chǎn)品優(yōu)化等四個(gè)方面提出了改進(jìn)建議,為微信新聞更好的滿足大學(xué)生的消費(fèi)需求提供了參考。
[Abstract]:With the continuous development of WeChat and the expansion of its influence, the meaning of WeChat to users is no longer limited to "social tools", especially after the launch of WeChat public platform, users can get news through WeChat Subscription account. WeChat can also share all kinds of news links by sending messages between friends and friends. WeChat's media function is becoming more and more prominent. The mobile news consumption pattern benefits from the development of mobile hardware and software, and WeChat news consumption is becoming more and more popular. WeChat news plays a more and more important role in the process of information dissemination, and has a subtle influence on the news consumption of the audience, especially the college students. In this paper, WeChat News as the research object, from the perspective of news consumption, young college students as the research object. Through combing the relevant reference literature, this paper expounds the related concepts, and makes a systematic investigation on the news consumption of college students' WeChat users by using the method of in-depth interview and questionnaire, and obtains 502 effective research samples. The statistical results of the questionnaire are based on the theory of use and satisfaction, Maslow's hierarchy of demand theory and related consumption theory in economics. Media and audience three levels analysis of college students WeChat users of news consumption. Through the above research, we can find that the consumption of WeChat news has a wide distribution of time and space for college students, and the consumption of WeChat news is mainly about reading behavior, supplemented by social behavior. Carrier convenience and richness and college students WeChat news consumption positive correlation; perceived media characteristics and media reputation, popularity, content, form and other evaluation of university students WeChat news consumption has a positive impact; college students participate, Choice, competition, conformity, image, pressure, habits and other consumer psychology have a greater impact on WeChat news consumption. In view of the shortcomings of WeChat news consumption in meeting the needs of college students, this paper mainly discusses how to improve the interaction and participation of news consumption, balance the consumption habits of forced push and users, and reconcile the timeliness and credibility of news consumption. Four suggestions are put forward to improve the application of new technology and product optimization, which provides a reference for WeChat News to better meet the consumption needs of college students.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206;G645.5
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本文編號(hào)：2101275