本文選題：大學(xué)生 + 自媒體��； 參考：《華東交通大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)水平的不斷提高,整個行業(yè)呈現(xiàn)蓬勃的發(fā)展態(tài)勢,自媒體作為一種嶄新的傳播形式應(yīng)運而生并迅速成長。大學(xué)生在運用自媒體傳播過程中出現(xiàn)了不少的行為道德失范已成為一個突出的研究課題。就此問題,作者對當(dāng)前大學(xué)生自媒體傳播道德失范狀況查閱了大量資料,對上述問題作了較詳細的研究和探討。文章的主體內(nèi)容主要有五方面:緒論。主要介紹本文的研究背景、意義、現(xiàn)狀及創(chuàng)新點。其中還強調(diào)本文立足于自媒體傳播背景下的大學(xué)生道德行為失范問題,著眼于大學(xué)生自媒體傳播行為道德規(guī)范建設(shè),以大學(xué)生自媒體傳播道德失范現(xiàn)象為起點,探討大學(xué)生自媒體傳播道德規(guī)范建設(shè)的意義。旨在探討大學(xué)生自媒體傳播道德規(guī)范建設(shè)的重要舉措,保障大學(xué)生的身心健康發(fā)展。大學(xué)生自媒體傳播概述。通過對自媒體與傳統(tǒng)媒體傳播的主體、客體、內(nèi)容、方式和效果這五方面比較分析,在此基礎(chǔ)上,闡釋自媒體傳播等相關(guān)概念,厘清內(nèi)涵特征。為下文論述大學(xué)生自媒體傳播道德失范存在的問題做鋪墊。大學(xué)生自媒體傳播道德失范現(xiàn)象。主要從以下幾方面進行闡述,諸如:“惡搞”主流文化現(xiàn)象盛行、善良意志被濫用,以及傳播虛假或未經(jīng)證實的信息、實施或遭受網(wǎng)絡(luò)欺凌、非理性情緒宣泄等典型道德失范現(xiàn)象,從而逐一展開對道德失范行為具體剖析。大學(xué)生自媒體道德失范的原因。文章從大學(xué)生主體、自媒體本身、高校德育、及監(jiān)管職能四個角度來探討大學(xué)生自媒體傳播道德失范現(xiàn)象背后的原因。大學(xué)生自律意識欠缺是產(chǎn)生道德失范的內(nèi)部原因,自媒體本身特性也存在的許多不容忽視的缺陷和不足。高校網(wǎng)絡(luò)道德教育與傳統(tǒng)道德教育相比較,沒有時效性,教育者喪失了主導(dǎo)地位。自媒體傳播監(jiān)管不到位,沒有完善的自媒體法律法規(guī)體系、追責(zé)制度不健全是大學(xué)生自媒體傳播道德失范產(chǎn)生的重要原因。面對這些道德失范問題文章從網(wǎng)民、運營商和政府等部門來探討大學(xué)生自媒體傳播道德失范問題的矯治,應(yīng)該從制定傳播“網(wǎng)規(guī)”、深化“網(wǎng)德”教育、倡導(dǎo)“綠網(wǎng)”建設(shè)、引導(dǎo)“網(wǎng)輿”走向和創(chuàng)建“網(wǎng)管”機制等方面有所作為,發(fā)揮大學(xué)生自媒體傳播的積極功能。規(guī)范大學(xué)生自媒體傳播行為,提高大學(xué)生慎獨自律道德意識,營造大學(xué)生自媒體傳播良好道德環(huán)境,弘揚傳播正能量,硬化大學(xué)生自媒體傳播行為約束。
[Abstract]:With the continuous improvement of Internet technology, the whole industry presents a vigorous development trend, since the media as a new form of communication came into being and grew rapidly. It has become an outstanding research topic for college students to use the media to spread a lot of behavioral and moral anomie. On this issue, the author has consulted a large number of materials on the current situation of college students' moral anomie transmitted by the media, and has made a more detailed study and discussion on the above problems. The main content of the article has five aspects: introduction. This paper mainly introduces the research background, significance, current situation and innovation. It also emphasizes that this paper is based on the problem of moral behavior of college students in the context of self-media communication, focusing on the construction of moral norms of self-media communication of college students, and taking the phenomenon of self-media communication of college students as the starting point. This paper probes into the significance of the construction of the moral standard of self-media communication for college students. The purpose of this paper is to discuss the important measures of moral standard construction in self-media communication of college students and to ensure their physical and mental health development. An overview of self-media communication among college students. Based on the comparative analysis of the subjects, objects, contents, ways and effects of self-media and traditional media communication, this paper explains the related concepts of self-media communication and clarifies the connotation characteristics. For the following discussion on the moral problems of college students'self-media communication. The phenomenon of moral anomie transmitted by college students from the media. Mainly in the following areas, such as the prevalence of mainstream cultural phenomena of "mockery", the abuse of good will, and the dissemination of false or unsubstantiated information, the perpetration of or exposure to cyberbullying, The irrational emotion catharsis and other typical moral anomie phenomenon, thus carries on the concrete analysis to the moral anomie behavior one by one. The reasons for the moral anomie of the University students' Media. This paper probes into the reasons behind the phenomenon of moral anomie in college students' self-media communication from four angles: the main body of college students, the media itself, the moral education in colleges and universities, and the supervision function. The lack of self-discipline consciousness of college students is the internal cause of moral anomie, and there are many defects and deficiencies which can not be ignored since the characteristics of the media itself. Compared with the traditional moral education, the network moral education in colleges and universities has no time effect and the educator has lost its leading position. Since the media communication supervision is not in place, there is no perfect self-media laws and regulations system, the accountability system is not perfect is the main reason for the college students' moral anomie of self-media communication. In the face of these moral anomie problems, the article discusses the correction of the moral anomie problem of college students' self-media communication from netizens, operators and government departments. We should formulate and disseminate "net rules", deepen the "net morality" education, and advocate the construction of "green net". To guide the trend of "network geography" and to create the mechanism of "network management", and to give play to the positive function of self-media communication of college students. To standardize the behavior of self-media communication of college students, to improve the moral consciousness of self-discipline of college students, to create a good moral environment for self-media communication of college students, to carry forward the positive energy of communication, and to harden the restraint of self-media communication behavior of college students.
【學(xué)位授予單位】：華東交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G641

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