本文選題：大學(xué)生 + 消費觀��； 參考：《成都理工大學(xué)》2017年碩士論文

【摘要】：消費與人們的生產(chǎn)、生活密切相關(guān)。消費觀體現(xiàn)人們對消費的基本看法,決定人們的消費行為取向。伴隨社會主義市場經(jīng)濟的發(fā)展,人們的消費觀日趨多樣化。在各社會群體中,大學(xué)生的消費觀呈現(xiàn)出多樣性。有的大學(xué)生追求勤儉節(jié)約的消費目標、實事求是地選擇消費內(nèi)容,樹立了合理的消費觀。有的大學(xué)生的消費觀則出現(xiàn)問題。當今,在全面加強高校思想政治工作的背景下,有必要正確認識大學(xué)生消費觀的問題,提出相應(yīng)對策,引導(dǎo)大學(xué)生樹立合理的消費觀。如此,既有利于確保大學(xué)生成長成才,也有利于促進高校思想政治工作的高效開展。論文基于對當代大學(xué)生消費觀偏異問題的研究需要,運用文獻研究法、調(diào)查研究法等方法,對當代大學(xué)生消費觀偏異及矯正展開系統(tǒng)研究。論文從消費、消費觀、大學(xué)生消費觀、大學(xué)生消費觀偏異的概念出發(fā),分析當代大學(xué)生消費觀偏異的表現(xiàn)及其成因,提出矯正當代大學(xué)生消費觀偏異的實施方案。首先,論文分析了消費、消費觀、大學(xué)生消費觀、大學(xué)生消費觀偏異的內(nèi)涵。論文認為,消費是指消耗特定生產(chǎn)、生活資料的過程;消費觀是人們在進行消費時對消費價值問題的根本看法,是人們對消費進行價值判斷時所持有的立場、態(tài)度和觀點的總和;大學(xué)生消費觀是指大學(xué)生在學(xué)習、生活、成長過程中,逐漸形成的對消費所持有的態(tài)度、觀點和看法。論文將大學(xué)生消費觀出現(xiàn)的偏差和異化,統(tǒng)稱為大學(xué)生消費觀偏異。其次,論文通過實證分析,認為大學(xué)生消費觀偏異主要表現(xiàn)在三個方面:一是部分大學(xué)生傾向于一般的功利型消費,更有甚者推崇炫耀消費;二是部分大學(xué)生傾向于一般的從眾型消費,更有甚者盲目跟風消費;三是部分大學(xué)生傾向于一般的超前型消費,更有甚者過度負債消費。對此,論文認為,市場主體營銷行為的負面影響、社會媒體宣傳內(nèi)容的誤導(dǎo)、大學(xué)生消費觀引導(dǎo)的不足、大學(xué)生消費認知與行為的偏差等,是大學(xué)生消費觀偏異的主要成因。最后,論文提出了矯正當代大學(xué)生消費觀偏異的實施方案,將馬克思主義消費理論、中華優(yōu)秀傳統(tǒng)文化中的適度消費思想和社會主義核心價值觀作為矯正大學(xué)生消費觀偏異的理論依據(jù),將扭轉(zhuǎn)大學(xué)生消費觀偏異的局面、助力大學(xué)生形成合理的消費觀作為矯正大學(xué)生消費觀偏異的主要目標,將繼承與發(fā)展相結(jié)合、理論與實踐相結(jié)合、共性與個性相結(jié)合作為矯正大學(xué)生消費觀偏異的基本原則,將規(guī)范市場主體的營銷行為、優(yōu)化社會媒體的宣傳內(nèi)容、加強大學(xué)生消費觀的引導(dǎo)、大學(xué)生自覺矯正與預(yù)防消費觀偏異作為矯正大學(xué)生消費觀偏異的具體舉措。文獻研究法調(diào)查研究法對當代大學(xué)生消費觀展開系統(tǒng)研究。主要是從消費、消費觀、大學(xué)生消費觀、大學(xué)生消費觀偏異的概念出發(fā),對大學(xué)生消費觀偏異的表現(xiàn)進行分析。
[Abstract]:Consumption is closely related to people's production and life. Consumption view reflects people's basic view of consumption and determines people's consumption behavior orientation. With the development of socialist market economy, people's consumption view is becoming more and more diversified. In each social group, the university student's consumption view presents the diversity. Some college students pursue the consumption goal of frugality, choose the consumption content realistically, and set up a reasonable consumption view. Some college students have problems with their view of consumption. At present, under the background of strengthening the ideological and political work in colleges and universities, it is necessary to correctly understand the problem of college students' consumption view, put forward corresponding countermeasures, and guide them to set up a reasonable consumption view. In this way, it is not only conducive to ensure the growth of college students, but also conducive to the development of ideological and political work in colleges and universities. Based on the needs of the research on the problem of consumption bias of contemporary college students, this paper makes a systematic study on the deviation and correction of consumption views of contemporary college students by using the methods of literature research and investigation. Based on the concepts of consumption, consumption, college students' consumption and college students' consumption view, the paper analyzes the expression and causes of contemporary college students' consumption view bias, and puts forward the implementation scheme of correcting the contemporary college students' consumption view bias. Firstly, the paper analyzes the connotation of consumption, consumption view, college students' consumption view and college students' consumption view. The paper holds that consumption refers to the process of consuming specific production and means of living; consumption view is the fundamental view of consumption value when people consume, and it is the position that people hold when they judge consumption value. The summation of attitudes and viewpoints; the consumption view of college students refers to the attitudes, views and opinions of college students gradually formed in the course of study, life and growth. The paper refers to the deviation and alienation of college students'consumption view as the difference of college students'consumption view. Secondly, through the empirical analysis, the paper thinks that the difference of college students' consumption view is mainly in three aspects: first, some college students tend to the general utilitarian consumption, and even promote the consumption of showing off; Second, some college students tend to general herd consumption, and even blindly follow the trend of consumption; third, some college students tend to general advanced consumption, and even excessive debt consumption. In view of this, the negative influence of marketing behavior, the misdirection of social media propaganda content, the deficiency of college students' consumption view guidance and the deviation between college students' consumption cognition and behavior are the main causes of college students' different views on consumption. Finally, the paper puts forward the implementation plan of correcting the different consumption view of contemporary college students, and puts forward the Marxist consumption theory. The moderate consumption thought and socialist core values in Chinese excellent traditional culture will be used as the theoretical basis to correct the difference of college students' consumption view, which will reverse the situation of college students' different consumption views. Helping college students to form a reasonable consumption view is the main goal of correcting the difference of college students' consumption view, combining inheritance and development, combining theory with practice, combining generality and individuality as the basic principle of rectifying the deviation of college students' consumption view. We should standardize the marketing behavior of the main body of the market, optimize the propaganda content of social media, strengthen the guidance of college students' consumption view, and make the college students consciously correct and prevent the different consumption views as the concrete measures to correct the university students' different consumption views. The literature research method carries on the systematic research to the contemporary university student's consumption view. Based on the concepts of consumption, consumption, college students' consumption and college students' consumption, this paper analyzes the performance of college students' consumption view.
【學(xué)位授予單位】：成都理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G641

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