本文選題：高校 + 網(wǎng)絡(luò)輿情��； 參考：《沈陽工業(yè)大學(xué)》2017年碩士論文

【摘要】：互聯(lián)網(wǎng)在全球范圍內(nèi)的飛速發(fā)展,使得網(wǎng)絡(luò)媒體已經(jīng)逐漸成為大眾思想文化信息的集散地和社會輿論的放大器,同時對高校穩(wěn)定和大學(xué)生成長成才的影響也日益加深。作為校園文化建設(shè)的新領(lǐng)域,高校網(wǎng)絡(luò)輿情的引導(dǎo)與管理工作尚未引起主管部門足夠的重視,各高校尚未建立起具有聯(lián)動性和即時應(yīng)答性的監(jiān)管機(jī)制與應(yīng)急處理機(jī)制,在應(yīng)對突發(fā)性網(wǎng)絡(luò)輿情事件時可動用的技術(shù)手段和管理技巧也十分匱乏。因此,探索更具操作價值和廣泛適用性的高校網(wǎng)絡(luò)輿情應(yīng)對機(jī)制無疑具有極強(qiáng)的現(xiàn)實意義。本文立足于高校網(wǎng)絡(luò)輿情應(yīng)對管理實際,在借鑒國內(nèi)外有關(guān)研究成果的基礎(chǔ)上,首先從概念解析入手,對高校網(wǎng)絡(luò)輿情的概念進(jìn)行界定,在此基礎(chǔ)上進(jìn)一步剖析當(dāng)前高校網(wǎng)絡(luò)輿情的發(fā)展新趨勢、新特點。然后選取遼寧省多所高校作為調(diào)查對象,圍繞高校網(wǎng)絡(luò)輿情管理現(xiàn)狀開展針對性的調(diào)查,從調(diào)研結(jié)果中發(fā)現(xiàn)高校網(wǎng)絡(luò)輿情管理中存在著手段簡單粗暴、監(jiān)測機(jī)制缺失、“軟硬件”建設(shè)滯后等突出問題,并剖析了相關(guān)成因。最后,針對高校網(wǎng)絡(luò)輿情應(yīng)對管理工作中存在的典型問題,從基本原則與思路入手,提出構(gòu)建高校網(wǎng)絡(luò)輿情應(yīng)對機(jī)制的具體對策,包括構(gòu)建網(wǎng)絡(luò)輿情聯(lián)動收集工作體系;搭建學(xué)校、上級主管部門兩級輿情報送體系;重視輿情素養(yǎng)培育,打造高素質(zhì)的輿情隊伍;提升校園網(wǎng)絡(luò)信息安全技術(shù)支持水平及注重高校網(wǎng)絡(luò)文化軟環(huán)境建設(shè)等。力圖使該研究能為高校網(wǎng)絡(luò)輿情管理工作的有效開展提供參考依據(jù),為孕育理性、和諧、健康的高校網(wǎng)絡(luò)輿情環(huán)境提供保障。
[Abstract]:With the rapid development of the Internet in the global scope, the network media has gradually become the center of mass ideological and cultural information and the amplifier of public opinion. At the same time, the influence on the stability of colleges and universities and the growth of college students has been deepened day by day. As a new field of campus culture construction, the guidance and management of network public opinion in colleges and universities have not been paid enough attention to by the competent departments, and the supervision mechanism and emergency handling mechanism with linkage and immediate response have not yet been established in colleges and universities. In response to sudden public opinion events, the available technical means and management skills are also very scarce. Therefore, it is of great practical significance to explore the coping mechanism of network public opinion in colleges and universities with more operational value and wide applicability. This paper is based on the reality of university network public opinion management, on the basis of drawing lessons from domestic and foreign related research results, starting with the concept analysis, define the concept of university network public opinion. On this basis, it further analyzes the new trend and characteristics of the development of network public opinion in colleges and universities. Then select many colleges and universities in Liaoning Province as the object of investigation and carry out targeted investigation around the current situation of network public opinion management in colleges and universities. From the investigation results we find that there are simple and rough means and lack of monitoring mechanism in the management of network public opinion in colleges and universities. The construction of software and hardware lags behind, and the related causes are analyzed. Finally, in view of the typical problems existing in the management of network public opinion in colleges and universities, starting with the basic principles and ideas, the paper puts forward the concrete countermeasures to construct the coping mechanism of the network public opinion in colleges and universities, including the construction of the network public opinion linkage collection system; Set up the school, the superior department in charge of two levels of public opinion reporting system; attach importance to the cultivation of public opinion literacy, create high-quality public opinion team; enhance the campus network information security technology support level and pay attention to the construction of soft environment of university network culture and so on. The research can provide reference basis for the effective development of network public opinion management in colleges and universities, and guarantee the rational, harmonious and healthy network public opinion environment in colleges and universities.
【學(xué)位授予單位】：沈陽工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G647

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本文編號：1805152