本文選題：蒙古族大學(xué)生 + 消費　； 參考：《內(nèi)蒙古師范大學(xué)》2014年碩士論文

【摘要】：我國目前正處于全面建成小康社會的關(guān)鍵時期，經(jīng)濟的持續(xù)快速發(fā)展為人們的日常消費提供了較好的物質(zhì)基礎(chǔ)。物質(zhì)的豐富一方面為人們的消費創(chuàng)造了良好的條件，另一方面隨之而來的消費觀念的轉(zhuǎn)變也對消費者產(chǎn)生了不同程度的影響。處在這一快速發(fā)展環(huán)境中的蒙古族大學(xué)生，作為一個獨特的消費群體，其消費受社會發(fā)展潮流和民族傳統(tǒng)文化的雙重影響，出現(xiàn)了一些新的特征。對蒙古族大學(xué)生消費現(xiàn)狀的全面研究，有利于及時了解這一群體消費現(xiàn)狀的最新情況，對高校教育工作者進行在校大學(xué)生消費教育和引導(dǎo)有一定的參考價值；為各高校有針對性的進行校園消費環(huán)境建設(shè)提供參考；同時也可以幫助在校的蒙古族大學(xué)生認識自身的消費行為，自覺學(xué)習(xí)和樹立馬克思主義的科學(xué)消費觀。 本研究采用訪談和發(fā)放開放式調(diào)查問卷的形式以呼和浩特市蒙古族大學(xué)生比較集中的內(nèi)蒙古師范大學(xué)、內(nèi)蒙古大學(xué)、內(nèi)蒙古農(nóng)業(yè)大學(xué)三所高校為主要調(diào)查地點，對在校蒙古族大學(xué)生的消費現(xiàn)狀進行調(diào)查研究，對在校大學(xué)生的消費現(xiàn)狀做了較為全面充分的研究分析。 論文由以下幾個部分構(gòu)成: 導(dǎo)言部分，主要介紹論文的研究背景和研究意義；對與本論文有關(guān)的國內(nèi)外研究成果做簡單綜述；對相關(guān)概念做界定和說明；介紹研究對象的選擇和采用的方法。 第一部分，首先對蒙古族大學(xué)生從生活消費、教育消費和社會消費三個方面進行數(shù)據(jù)分析，描述其主要消費現(xiàn)狀。 第二部分，，對不同群體大學(xué)生的消費差異做出闡述。主要把大學(xué)生群體劃分為蒙、漢大學(xué)生、內(nèi)蒙古東西部生源蒙古族大學(xué)生、蒙古族城鄉(xiāng)戶籍大學(xué)生、蒙古族男女大學(xué)生和不同年級蒙古族大學(xué)生，對其消費現(xiàn)狀中存在的差異進行比較分析。 第三部分，具體分析民族文化、家庭、經(jīng)濟制度、學(xué)校、社會五方面因素對于蒙古族大學(xué)生消費現(xiàn)狀的影響。 第四部分，對蒙古族大學(xué)生消費特征做出總結(jié)并提出優(yōu)化對策。我們得到的結(jié)論是：傳統(tǒng)民族文化對蒙古族大學(xué)生的消費仍有影響，但影響力逐漸弱化；當(dāng)代蒙古族大學(xué)生消費水平普遍提升，但不同群體仍有差異；消費結(jié)構(gòu)由生存性消費向發(fā)展性消費、享受性消費發(fā)展；消費觀念不斷更新，消費心理尚未成熟；緊跟時代潮流，消費方式不斷豐富。鑒于此，我們提出了蒙古族大學(xué)生消費優(yōu)化對策：倡導(dǎo)馬克思主義科學(xué)消費觀；加快地區(qū)經(jīng)濟發(fā)展，增加農(nóng)牧民收入；加強家庭消費教育；優(yōu)化社會消費環(huán)境；加強學(xué)校消費教育，建設(shè)良好校園消費文化。希望通過以上對策來完善蒙古族大學(xué)生的消費現(xiàn)狀。
[Abstract]:At present, China is in the key period of building a well-off society in an all-round way. The sustained and rapid development of economy provides a good material basis for people's daily consumption.On the one hand, the enrichment of material creates good conditions for people's consumption, on the other hand, the change of consumption concept also has different effects on consumers.As a unique consumer group, Mongolian college students in this rapidly developing environment are influenced by the social development trend and the national traditional culture, and some new characteristics appear.The comprehensive study on the consumption status of Mongolian college students is helpful to know the latest situation of the consumption situation of this group in time, and has certain reference value for the college education workers to carry on the consumption education and the guidance of the college students.At the same time, it can help Mongolian students to understand their own consumption behavior, consciously learn and set up Marxist scientific consumption view.In this study, three universities, Inner Mongolia normal University, Inner Mongolia University and Inner Mongolia Agricultural University, which are relatively concentrated Mongolian students in Hohhot, were selected as the main investigation sites in the form of interviews and open questionnaires.This paper investigates and studies the consumption status of Mongolian college students, and makes a comprehensive research and analysis on the consumption status of college students.The thesis consists of the following parts:The introduction part mainly introduces the research background and significance of the thesis; makes a brief summary of the domestic and foreign research results related to this paper; defines and explains the related concepts; introduces the choice of the research object and the methods adopted.In the first part, the author analyzes the data of Mongolian college students from three aspects of living consumption, education consumption and social consumption, and describes their main consumption status.The second part, the different groups of college students to make a statement of the difference in consumption.The main groups of college students are divided into Mongolian, Han college students, Mongolian students from eastern and western Inner Mongolia, Mongolian urban and rural household registration students, Mongolian male and female students and Mongolian students of different grades.The differences in its consumption status are compared and analyzed.The third part analyzes the influence of five factors on the consumption of Mongolian college students: national culture, family, economic system, school and society.The fourth part summarizes the consumption characteristics of Mongolian college students and puts forward the optimization countermeasures.Our conclusions are as follows: the traditional national culture still has an influence on the consumption of Mongolian college students, but the influence is gradually weakened, the consumption level of contemporary Mongolian college students is generally improved, but different groups still have differences;Consumption structure from subsistence consumption to developmental consumption, hedonic consumption development; consumption concept is constantly updated, consumer psychology is not mature; follow the trend of the times, consumption patterns are constantly rich.In view of this, we put forward the following countermeasures: advocating Marxist scientific consumption view; speeding up regional economic development, increasing farmers and herdsmen 'income; strengthening family consumption education; optimizing social consumption environment;Strengthen school consumption education and build a good campus consumption culture.I hope to improve the consumption status of Mongolian college students through the above countermeasures.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F126.1;G755.5

【參考文獻】

相關(guān)期刊論文 前7條

1 盧思鋒,何耐銘;大學(xué)生消費行為的分析與引導(dǎo)[J];北京工商大學(xué)學(xué)報(社會科學(xué)版);2003年01期

2 劉志偉;在校大學(xué)生的消費心理特點及企業(yè)營銷策略[J];商業(yè)研究;2002年04期

3 張薇;;赤峰學(xué)院蒙古族大學(xué)生體育消費結(jié)構(gòu)現(xiàn)狀分析[J];赤峰學(xué)院學(xué)報(自然科學(xué)版);2012年01期

4 孫璽,吳先鋒;大學(xué)生通信業(yè)務(wù)消費行為分析[J];重慶郵電學(xué)院學(xué)報(社會科學(xué)版);2004年02期

5 胡迎春;李洪娜;;高學(xué)歷人群旅游消費偏好研究——以鞍山地區(qū)為例[J];江蘇商論;2011年02期

6 李慧英 ,闞剛;從大學(xué)生的消費 談艱苦奮斗引導(dǎo)[J];沈陽醫(yī)學(xué)院學(xué)報;1997年02期

7 任翔;大學(xué)生消費狀況調(diào)查分析[J];統(tǒng)計與信息論壇;2001年01期

本文編號：1755081