本文選題：輿情 + 輿情管理��； 參考：《華僑大學(xué)》2013年碩士論文

【摘要】：本文從資本市場輿情的特征研究入手，明確了輿情的概念，總結(jié)了資本市場中輿情的特點、并分析其產(chǎn)生與傳播的路徑、從兩個方向著手，重點探討了負(fù)面輿情對公司的上市進(jìn)程及股價影響。一是通過對公司上市進(jìn)程中，出現(xiàn)的輿情進(jìn)行分析來探討負(fù)面輿情對擬上市公司上市進(jìn)程的影響，發(fā)現(xiàn)負(fù)面輿情在公司IPO進(jìn)程中，與上市所需時間及審核通過率均有顯著的相關(guān)關(guān)系。本文選取了具有代表性的三個案例：福建歸真堂股份有限公司因“活熊取膽”風(fēng)波暫停上市、勝景山河股份有限公司涉嫌財務(wù)造假則在掛牌前日臨時中止上市進(jìn)程、八菱科技因詢價不足，歷經(jīng)了幾次輿情事件后才最終成功上市。本文對這三個案例進(jìn)行了深度的剖析。二是著重從二級市場，即公司股價和市值變動的角度，，選擇典型案例分析負(fù)面輿情對上市公司的股價和市場價值的影響。分析2012年輿情熱度最高的十五個事件以及2013年第一季度輿情熱度最高的十五個事件共計三十個高熱度事件發(fā)生后，其公司股票在二級市場的表現(xiàn)，并且從廣度上探討了中國A股上市公司面臨的由于社會化媒體的興起及網(wǎng)絡(luò)技術(shù)的日臻完善情況下導(dǎo)致的輿情環(huán)境變化的挑戰(zhàn)，以及中國大部分上市公司現(xiàn)在的輿情管理現(xiàn)狀以及存在的問題。并指出在現(xiàn)有的輿情環(huán)境下，中國的A股上市公司，應(yīng)建立有效的輿情管理機制，深化公司內(nèi)部輿情管理流程，以正確坦誠的方式與媒體和公眾溝通交流。
[Abstract]:This paper begins with the study of the characteristics of capital market public opinion, clarifies the concept of public opinion, summarizes the characteristics of public opinion in capital market, and analyzes the path of its emergence and dissemination. Focus on the negative public opinion on the company's listing process and stock price impact. First, through the analysis of the public opinion in the process of the company listing, to discuss the influence of the negative public opinion on the listed process of the proposed listed company, and find that the negative public opinion is in the process of the company IPO. There is a significant correlation with the time required for listing and the audit pass rate. In this paper, three representative cases are selected: Fujian Guizhentang Co., Ltd. was temporarily suspended from listing due to the "living bear and gallbladder" storm, and Shengjing Mountain River Company Limited temporarily suspended the listing process on the day before yesterday when it was suspected of financial fraud. Baling Technology due to insufficient inquiry, after several public opinion events before the final successful listing. This article carries on the deep analysis to these three cases. The second is to analyze the influence of negative public opinion on the stock price and market value of listed companies from the perspective of the change of stock price and market value in the secondary market, and select a typical case to analyze the influence of negative public opinion on the price and market value of listed company. Analyzing the performance of the company's shares in the secondary market after the 15 events with the highest public opinion in 2012 and the 15 events with the highest public opinion heat in the first quarter of 2013 total of 30 high heat events. And from the breadth of the A-share listed companies in China as a result of the rise of social media and network technology under the circumstances of the public opinion environment changes, And most of the listed companies in China now the status quo of public opinion management and existing problems. It also points out that in the current public opinion environment, China's A-share listed companies should establish an effective public opinion management mechanism, deepen the internal public opinion management process, and communicate with the media and the public in a correct and candid manner.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.51;G206;F276.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 郭樂天;互聯(lián)網(wǎng)虛假信息的控制與網(wǎng)絡(luò)輿情的引導(dǎo)[J];新聞記者;2005年02期

2 畢竟;;試論高技術(shù)傳播時代的輿情預(yù)警[J];新聞記者;2006年04期

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