本文選題：突發(fā)事件 + 政務(wù)微媒體　； 參考：《南京師范大學(xué)》2015年碩士論文

【摘要】：政務(wù)微博、政務(wù)微信是近幾年興起的新鮮事物,也是社會(huì)關(guān)注的熱點(diǎn)話題,以政務(wù)微博和政務(wù)微信為代表的政務(wù)微媒體經(jīng)歷了試水、成長(zhǎng)到不斷壯大成熟的發(fā)展過(guò)程,日漸成為推進(jìn)政府信息公開(kāi)、及時(shí)回應(yīng)社會(huì)關(guān)切、官民互動(dòng)交流的重要渠道。特別在突發(fā)事件中,政務(wù)微博、政務(wù)微信因其自身獨(dú)特優(yōu)勢(shì)在及時(shí)傳播官方聲音、高效進(jìn)行應(yīng)急管理、有效化解矛盾誤解、積極引導(dǎo)社會(huì)輿論等方面,發(fā)揮著越來(lái)越重要的作用。但同時(shí),政務(wù)微博、政務(wù)微信在應(yīng)對(duì)突發(fā)事件輿情中存在的問(wèn)題也逐漸暴露出來(lái)。本文詳細(xì)介紹了政務(wù)微媒體的發(fā)展歷程、定義內(nèi)容和功能特點(diǎn),通過(guò)對(duì)上海踩踏事件、天津爆炸事件等突發(fā)事件中政務(wù)微博、政務(wù)微信輿情應(yīng)對(duì)的大量案例進(jìn)行梳理,并結(jié)合所學(xué)管理學(xué)、傳播學(xué)的基礎(chǔ)理論,分析研究當(dāng)下突發(fā)事件中政務(wù)微媒體輿情應(yīng)對(duì)的有效性和存在的問(wèn)題。針對(duì)政務(wù)微媒體在突發(fā)事件輿情應(yīng)對(duì)中所存在的滯后片面、互動(dòng)不足、形式單一等問(wèn)題,分析問(wèn)題背后的原因,如官僚作風(fēng)敷衍塞責(zé)、缺乏相關(guān)技巧經(jīng)驗(yàn)、人力不足管理不善、缺乏應(yīng)急機(jī)制保障等。在此基礎(chǔ)處上,文章進(jìn)而更深一步探索切實(shí)可行的輿情應(yīng)對(duì)策略,提出真實(shí)準(zhǔn)確快速原創(chuàng)搶占先機(jī)、積極主動(dòng)互動(dòng)溝通緩解恐慌、政務(wù)微博微信聯(lián)動(dòng)各擅勝場(chǎng)、加強(qiáng)人力投入提高人員素養(yǎng)、健全政務(wù)微媒體突發(fā)應(yīng)急機(jī)制等五大輿情應(yīng)對(duì)策略。期望以此提高政務(wù)微媒體應(yīng)對(duì)和處理網(wǎng)絡(luò)輿情的能力,充分發(fā)揮政務(wù)微媒體的價(jià)值,對(duì)建設(shè)服務(wù)型政府、構(gòu)建和諧社會(huì)起到積極作用。
[Abstract]:The government affairs Weibo, the government affairs WeChat is the new thing which rises in recent years, also is the hot topic which the society pays close attention to. The government affairs micromedia, represented by the government affairs Weibo and the government affairs WeChat, has experienced the trial water, has grown to the unceasingly growing mature development process. Increasingly, it is becoming an important channel to promote government information disclosure, timely response to social concerns, and interaction between government and people. Especially in emergencies, government affairs Weibo, government affairs WeChat, because of its own unique advantages, in the timely dissemination of official voices, efficient emergency management, effectively resolve contradictions and misunderstandings, actively guide public opinion, and so on. Play a more and more important role. But at the same time, government affairs Weibo, government affairs WeChat in response to unexpected public opinion problems also gradually exposed. This paper introduces the development course of government affairs micromedia in detail, defines the content and function characteristics, combs a large number of cases of government affairs Weibo and government WeChat public opinion response in Shanghai stampede incident, Tianjin explosion incident and so on. Combined with the basic theory of management and communication, this paper analyzes the effectiveness and existing problems of government micro-media public opinion response in the current emergencies. In view of the problems of lag and one-sided, insufficient interaction, single form and so on, the reasons behind the problems, such as bureaucratic perfunctory, lack of relevant skills and experience, inadequate management of human resources, are analyzed. Lack of emergency mechanism and so on. On this basis, the article goes on to further explore practical and feasible public opinion response strategy, put forward that real, accurate, rapid and original preemption, active interactive communication to alleviate panic, government Weibo WeChat links each other, Strengthen manpower input to improve personnel literacy, improve government micromedia emergency response mechanism and other five public opinion response strategies. It is expected to improve the ability of government micro media to deal with network public opinion, give full play to the value of government micro media, and play a positive role in building a service-oriented government and building a harmonious society.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D63;D63

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